Vimeo Now Allows Users to Buy and Download Content from the VOD Platform
Less than a week after announcing a $10,000 signing bonus at the Toronto International Film Festival for independent filmmakers who are willing to distribute via Vimeo’s video-on-demand platform, the video sharing site has added a host of new features to their burgeoning VOD service.
Vimeo has unveiled several new payment scales, including prices for both renting and purchasing. Renting, as you’d expect, gives users the ability to stream via Vimeo while buying outright allows for streaming and the option to download the purchased video.
When Vimeo released its VOD service, it was (and remains) open to only Vimeo PRO users who pay an annual fee of $199. With this new update, Vimeo is offering more detailed stats to PRO users as well as a revamped dashboard.
Additional upgrades to Vimeo’s VOD service include pre-order capability and an improved checkout experience.
While Vimeo is still miles away from YouTube in terms of overall visitors, the video site continues to experiment with its platform providing a richer and more vibrant independent community. Although YouTube provides its creators with revenue via ads, the returns on running pre-roll are slim, if any for the majority of creators. Vimeo, however, is offering a platform that puts the ability to generate revenue solely in the hands of filmmakers.
Vimeo is dangling more than a few interesting carrots in front of indie creators, will it be enough to sway any away from YouTube? Although the potential to sell content is present on Vimeo, for most YouTubers, the “snackable,” vlog-centric style common among creators is rarely, if ever seen on Vimeo.Tags: Vimeo, Vimeo Pro, VOD