Vimeo Unpacks Faster, More ‘Elegant’ Video Player
Vimeo has unveiled a retooled video player today, which it claims is 50% faster than before and better suited for creators looking to distribute and monetize their content across the web.
For creators who use Vimeo’s On Demand service to sell their content, Vimeo has now enabled in-player transactions, allowing viewers to make purchases directly from the player. For example, creators can now release teaser videos and trailers with the ability for viewers to buy the content that’s being previewed as they watch the clip.
This option is available to all Vimeo Pro users, and with better sharing features built in — Vimeo says it’s made it easier for users to embed and share videos — creators can promote and sell their content on their own websites as well as across their social networks.
Vimeo is also making its new player more accessible in general. For instance, the new player automatically defaults to HTML5 and is built using responsive design technology, which makes for a more seamless viewing experience regardless of whether the viewer is on a desktop, laptop, or mobile device. On top of that, the player now sports 50% faster load and click-to-play times, and supports closed captioning and translated subtitles.
The improvements confirm that Vimeo, which has long been considered the more artsy, less-popular brother to YouTube, is serious about how it can help indie filmmakers and video creators of all types find revenue streams and new eyeballs across screens.
Vimeo has already begun rolling the player out, so if you’ve recently noticed a cleaner, faster experience when watching Vimeo videos, now you know why.
Here’s a video from the Vimeo staff showing off all the new features: