VR Startup, VRLive, Gets Founding Partner in TV4 Entertainment
Virtual reality production, development, and distribution startup VRLive has some new partners in Dann Saxton, Nick Turner, and TV4 Entertainment, which offers OTT niche content from broadband TV channels.
Saxton has an extensive background in TV and music production with experience at both Dick Clark Productions and the American Music Awards. He has also written music for networks like ABC, IFC, MTV, and Bravo. Turner joins VRLive’s efforts having worked at Vevo, Relativity Media, Live Nation, and TV4 Entertainment, which he helped found.
TV4 Entertainment will join the VR startup as a founding and strategic partner, where it will offer a venue for VR content. According to a statement from Jon Cody, TV4’s CEO and founder, the company will “infuse virtual reality into every one of our existing and future broadband television channels, our original production capabilities, and our content operations and network distribution.”
So far, VRLive and TV4 have collaborated on VR programs such as “The Smoking Tire” for Motorland and content about middleweight boxing champion Gennady “GGG” Golovkin for the Undisputed Champion Network. They’re available to watch in non-360-degree format on VRLive.tv.
VRLive has already broadcast live events in 360-degree video, including the Adopt the Arts charity concert from The Roxy Theater in LA and Bob Marley’s 70th birthday party at The Known Gallery. The company plans to provide a live, VR stream of a VR panel in LA as well as a burlesque show the same city, Lucha VaVoom.
Heiner Lippman, a German TV exec and producer (and an early investor in VR technology) founded VRLiveTags: dann saxton, Live Nation, nick turner, OTT, Relativity Media, Startups, TV4 Entertainment, Vevo, virtual reality, VR, vrlive