The Wall Street Journal Goes Interactive via New TouchCast Video Series
Called “WSJ: Interactive,” the series will give viewers a complete look at a particular news story every day. Thanks to TouchCast’s interactive video features, users will be able to click on and engage with multiple types of media content, including relevant videos, articles, photos, and polls, posted on the screen by WSJ.
For an idea of how it will work, here’s the initial episode of “WSJ: Interactive,” which is hosted by WSJ anchor and reporter Sara Murray.
“WSJ: Interactive” will be available on TouchCast-supported desktops, tablets, and newer Android devices. Those browsers and platforms that don’t support the platform will still stream the video content, but it won’t be interactive.
Created by the Journal’s editorial staff, “WSJ: Interactive” will be produced in-house. Its the second major news video partnership for TouchCast, following an earlier deal with BBC News.Tags: Interactive Video, News Video, The Wall Street Journal, TouchCast, WSJ, WSJ: Interactive