Walmart Breaks Into Branded Web Shows with “Get on the Shelf”
If any corporation needs a rebranded image, it’s most certainly Walmart. Especially among Millennials — who I am told are very hard to reach — Walmart is viewed as, well, evil. Looking to flip that perception, Walmart is launching a new original reality web series today.
“Get on the Shelf” is Walmart’s latest web enterprise, which has entrepreneurs competing to have their products sold in the mega-chain store. In true reality show fashion, “Get on the Shelf” will put the entrepreneurs in the hands of the public. Based on their performance, the public will vote to have an entrepreneur’s product put on Walmart.com and potentially in Walmart stores.
Each week, four finalists will compete in different categories ranging from “kid stuff” to “great gadgets.”
The series will run for five weeks starting Tuesday, September 24 and wrap up in late October. “Get on the Shelf” is produced by Mark Burnett’s digital studio Video In My Backyard (VIMBY). The digital studio is responsible for producing multiple smash hit reality shows including “Shark Tank” and “American Idol.”Tags: branded content, branded video, Video In My Backyard, Walmart