Web Video Startup Ooyala Lands $43 Million in New Funding
Ooyala, a Mountain View-based web video startup, locked down a cool $43 million in funding today. The funds come from Telstra, an Australian telecommunications giant and client of Ooyala’s back-end services. In 2013 alone, Telstra’s annual revenue climbed to a staggering $25.5 billion, so $43 million big ones is arguably small potatoes for the provider.
Unlike the public web video platforms we are familiar with (YouTube, Vimeo), Ooyala deals more in behind-the-scenes managing services for clients looking to better understand their analytics and digital audiences. Among the features Ooyala offers are video hosting, distribution, discovery tools, and most importantly, analytics reports that give brands detailed insights as to who customers are and what they want to watch. The company also offers customizable video player technology, which allows clients to tailor how their content is viewed online.
Speaking of clients, Ooyala lends out its services to an impressive roster of top-tier companies, including ESPN, Comedy Central, TV Guide, and Bloomberg. The startup says it will use the $43 million to further invest in its analytics platforms while expanding its reach in international markets.
This newest round of funding brings Ooyala’s grand total of raised capital to $122 million.Tags: Analytics, funding, Ooyala, Telstra