Wednesday 10.15.14: News to Know

/ Oct 15, 2014

Digital video industry news today
Walmart Aims to Make Digital Copies of Movies More Accessible
Walmart is launching a beta version of a new service dubbed InstaWatch that is aimed at helping consumers more easily access digital copies of movies that they buy through the retail giant.
Opinions and Analyses
MIPCOM: Chinese Online Video Pioneer Charles Zhang Tells TV Broadcasters to Quit
Charles Zhang, the Internet entrepreneur behind China’s Netflix-style online video site, thinks television broadcasters should get out of the TV business.

Why Content Is Struggling to Find Its Place at Cannes
Category Came Up Empty in the Jury Room Because of Questions Around Definition, and Ultimately Execution
So You’ve Made Some Content, Now What Do You Do With It?
Smart Marketers Are Thinking About Distribution From the Outset
The Seven Deadly Sins of Bad MCNs
God damn, we love good loaded articles here at NMR, and as far as controversy goes in the YouTube space, few things can raise hackles quite like talking multi-channel networks and their often predatory or downright flawed business practices.
New Media Rockstars
Digital video myths debunked
The digital video industry has a lot going for it: online video viewership is rising, advertising budgets are growing to match and big media players are acquiring digital content networks like Fullscreen and Maker Studios for hundreds of millions of dollars.

MIPCOM: Morgan Spurlock Praises Short-Form Digital as “More Lucrative and More Exciting” Than Traditional Mediums
Hot on the heels of the announcement this morning that his Cinelan production company will partner with Paul Allen’s Vulcan Productions to release the short film series We the Economy, Morgan Spurlocktold MIPCOM attendees that short-form digital is “more lucrative and more exciting” than any other delivery method right now during an afternoon keynote presentation.

Deals and Signings

Oprah Winfrey Network Partners with TheSkimm for New Series has taken another step toward growing its digital video presence by partnering with TheSkimm, an email publication that covers and curates interesting daily news stories. A video version of the newsletter, “Things to Know,” will now appear on a weekly basis and OWN’s YouTube channel.

How DramaFever Turned Subtitles Into A Multi-Million Dollar Business SoftBank buys Asian streaming site for up to $140 million
DramaFever knew it had a hit when it started its business of streaming international TV shows, even though the majority of its audience didn’t yet know about the Asian dramas that were set to take over their lives and screens.
Thismoment scores $17.6M to add more YouTube videos to brand marketing

User-generated content (UGC) can be a wildcard for marketers, but it’s a card that content platform Thismoment has learned to play.

Today, the San Francisco-based company announced it has raised an additional $17.6 million to deal out more homemade photos, posts, and videos, combined with news stories or brand-created content.

Venture Beat

Telcos Are Shifting Mobile-Ad Spend to Video and Rich Media

Telecommunications companies are moving away from banner ads and embracing video and rich media on mobile devices, according to the findings of a recent study from mobile ad network Vdopia.

Happs With Apps

How the UK’s top football clubs use Vine

England’s top football teams are proving pretty savvy on Twitter’s short video service VineAnalytics company Brandsonvine has been tracking the Vine accounts since July 2014 and has recently released data on the efforts the teams are putting into the platform. Only four of the 20 Premier League clubs have no presence on Vine and some have seen extraordinary growth over the last three months.


Streaming Video News

HBO to Live Stream Foo Fighters Concert on Facebook

HBO has partnered with Facebook to stream an intimate Foo Fighters concert exclusively on the social network. “Foo Fighters Sonic Highways: Live from The Cubby Bear,” which doubles as a “premiere party” for HBO’s new music miniseries “Foo Fighters: Sonic Highways,” will air live onHBO’s Facebook page starting at midnight ET on Friday, October 17.


Maker Studios and Morgan Spurlock Expand ‘Smartish’ Content Slate

Maker Studios has greenlit two more shows for Smartish, a new YouTube channel the digital network is developing with Morgan Spurlock and his production company Warrior Poets.

Netflix movie push aims to freshen streaming content
Netflix Inc is on a mission to start closing the yawning gap between the theatrical debut of movies and their availability for online streaming, forcing Hollywood to rethink where to release new films.

Documentary on Burt’s Bees Creator Now Streaming on CNE’s The Scene

Condé Nast Entertainment is streaming a feature film it acquired at the Toronto International Film Festival on its video site The Scene. The documentary “Burt’s Buzz” follows Burt Shavitz, the reclusive man behind the well-known Burt’s Bees brand.


Above Average Debuts Season 2 of Office Comedy ‘Cubed’
Online comedy network Above Average‘s office-mocking series, “Cubed,” returns today for a second season with two fresh episodes.


Lionsgate TV’s Kevin Beggs On Streaming Future, Foreign Appeal of ‘Orange’: Mipcom

Watch out Netflix, Hulu and Amazon. The barriers to entry for frosh streaming content providers are quite low, so expect more competition in the near future. This morning at a MIPCOM film and TV crossroads keynote, Lionsgate TV Group chairman Kevin Begg’s spoke about the booming trend for streaming and what that means for the creative and marketing sectors of the TV business.


Qyou Pay-TV Channel Launches With Best-Of-Web Video, China Deal: Mipcom

The QYOU, a TV channel founded by four TV veterans and featuring short-form web video culled from a wide variety of genres, has officially launched. The company also announced its first deal, which started earlier this month, with StarTimes, a Beijing-based international pay-TV operator.


Aereo, Broadcasters Face Rematch In New York Court

Aereo and TV broadcasters are expected to face off in New York tomorrow morning, when a federal judge could decide whether to officially prohibit the online streaming company from operating. In June, the Supreme Court ruled that Aereo infringed copyright with its real-time streams of television shows to users’ smartphones and tablets.


Yahoo’s Paul Feig Comedy to Reunite ‘Mystery Science Theater 3000’ Stars

Paul Feig is reuniting the stars of Mystery Science Theater 3000 for his Yahoo comedy “Other Space.” The half-hour sci-fi series has cast MST3K creator Joel Hodgsonand Trace Beaulieu as part of a rag-tag crew of space explorers in the 22nd century, Yahoo announced Tuesday. 

Roku Is Rolling Out Its Own Video Ad Network

As reported by The Wall Street Journal’s CMO Today, Roku has been quietly building a video ad network in order to sell select video inventory across apps (“channels”) on its platform. The model is similar to what you see on TV, where networks release some of their inventory to the cable and satellite TV providers.

Amazon Instant Video Now Lets Customers View Personal Photos And Videos From Cloud Drive
Amazon is putting its Dropbox and Google Drive competitor, Amazon Cloud Drive, somewhere consumers will be more likely to access it.
NBC Sports Digital Launches ‘SportsWorld,’ Its Version of ESPN’s Grantland
NBC Sports Digital has launched SportsWorld, a microsite within dedicated to long-form storytelling stocked with stories, essays, videos and documentary films — an attempt to engage sports fans beyond the news and scores of the day, in a spin similar to ESPN’s Grantland.
YouTube News

YouTube Pays Out $1 Billion with Content ID

YouTube has confirmed a big milestone to Billboard: $1 billion in payouts from its ContentID copyright earmarking system since its launch seven years ago.The system is made available to select creators and rightsholders (generally companies that hold a large amount of rights, like labels and film studios) in order to control how content they hold the rights to is made available within YouTube.

Elizabeth Banks Is on YouTube and It’s Aca-Awesome
I’ve been dying to do more “What If They Were YouTubers” articles, but one “what if” that surprisingly need not be wondered is Elizabeth Banks.
New Media Rockstars
YouTube CEO Says This Is The Key To Success
It’s simple math: More manpower leads to greater output — a principle that can be applied to anything from tackling a project to building a successful business.

Business Insider Fallon Grabs YouTube Late-Night Crown From Jimmy Kimmel
The Tonight Show Starring Jimmy Fallon has grabbed the top spot on YouTube among late-night shows, edging past previous online-video king Jimmy Kimmel Live! just eight months after Fallon’s team rebranded his channel for his new show in February.


StarMaker Launches Music Network for YouTube Musicians

StarMaker Interactive is getting into the YouTube MCN business. The company, known for developing music video/singing apps like the StarMaker and The Voice: On Stage, has launched a music network for emerging digital artists.

Driver Digital to Launch Family Show Starring YouTube Parents
Driver Digital is adding a new show to its YouTube channel, Cool School. Titled “The Story Circle,” the show will feature some of YouTube’s best known moms and dads.

Media News

Yahoo launches digital magazine Yahoo DIY with slideshows, listicles, and original videos

Yahoo today launched a new magazine called Yahoo DIY. As the name implies, the offering is aimed at do-it-yourself enthusiasts looking to get their hands dirty.

Venture Beat

AwesomenessTV Launches Publishing Imprint, Awesomeness Ink

AwesomenessTV has launched its own publishing imprint geared toward young adults. Called Awesomeness Ink, the division has already put out two novels, “Runaways” and “Side Effects,” both of which are based on web series form the teen- and tween-focused YouTube network.


Rooster Teeth Starts Production on First Feature Film, ‘Lazer Team’

Production has begun on Rooster Teeth’s upcoming feature-length film “Lazer Team.”Backed by a record-breaking Indiegogo campaign, the film will be a mixed superhero and sci-fi tale that tells the story of four bumbling idiots who, through a series of unfortunate events (for the people of Earth), are humanity’s last hope against an alien invasion.


Evolve’s New Ad Unit Won’t Charge Unless Viewers Watch It for 7.5 Seconds

Evolve Media continues to make strides in making sure that a “viewable impression” on any of its sites actually means that a human being — and not a bot — watched the video ad.

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