Wednesday 10.22.14: News to Know

/ Oct 22, 2014

Digital video industry news today
Warner Bros. Unveils Development Slate from New Digital Studio
Warner Bros.’ recently launched digital production unit now has a name: Blue Ribbon Content, which will oversee original live-action and animated programming from the studio.

Opinions and Analyses

26% Of All Online Viewing Happens With Mobile Devices, But Few Finish What They Start

On the same day it made a significant measurement alliance with Nielsen, Adobe today released its U.S. Digital Video Benchmark Index for Q2, that shows awesome growth in online video viewership.


How Entertainment Companies Are Fighting Lawsuits Over Disclosures of Who’s Watching

It’s no secret that privacy is a scorching hot issue in the tech world, but without much of a legal regime to govern how companies keep and disseminate user records, some class action lawyers have turned to the Video Privacy Protection Act of 1988 to go after entertainment companies that knowingly disclose “personally identifiable information” regarding their consumers. The law, enacted after Supreme Court justice nominee RobertBork’s rental history was leaked to a newspaper, has its shortcomings for plaintiffs, but will nevertheless be an important guiding post as companies like HBO, CBS and ESPN launch online subscription services.

Beachfront Builder Now Supports Chromecast, Fire TV, Apple TV

Beachfront Media’s Beachfront Builder platform, which is used by many YouTube creators to launch and operate mobile apps, now supports Google’s Chromecast and Amazon’s Fire TV, as well as Apple TV via the set-top’s “Airplay” functionality.


Total Digital Video Viewership Is Way Up (Study)

Viewership for both online video and online TV is rising dramatically, according to new data released by Adobe — on the same day itannounced a “digital content ratings” partnership with Nielsen.

Video Remains a Focus for Yahoo, Which Beat Q3 Earnings Expectations

Yahoo beat Q3 2014 earnings expectations with $1.09 billion in revenue during the last quarter, up 1% year over year. Earnings, excluding the Alibaba sale, which netted Yahoo more than $5 billion in cash, hit 52 cents per share.

Google’s New Nexus Player Makes No Sense While It Still Sells The Chromecast
There were rumours recently that Google GOOGL +1.54% was ending the Nexus range this year.
Ian Morris
Antitrust experts slam Comcast merger plan, warn of threats to Netflix and Amazon Prime
More than 30 law and economics experts warned the FCC that a proposed merger between Comcast and Time Warner Cable would violate anti-monopoly laws, and will lead to harm for consumers.
Jeff John Roberts
How Custom Content Has Changed TV Buying and Planning
Branded Deals Are Now Part of Almost Every Network’s Sales Operation
Jeanine Poggi

Devices And OTT Lead Video Consumption Growth

The radical personalization of the TV experience continues as viewers embrace alternative routes to the medium that defined the last century. According to Adobe’s metrics of online TV viewing, the number of unique monthly TV Everywhere and online TV viewers was up 146% in the last year alone. The number of authenticated online TV users (TV Everywhere) was up a staggering 388%.

Deals and Signings

PBS Names Don Wilcox VP of Digital Marketing and Services

Don Wilcox has been named vice president of digital marketing and services for PBS.
In the role, Wilcox will oversee and PBS Digital Studios, and will develop marketing programs to help the broadcaster’s stations strengthen membership at the local level, the broadcaster said. Additionally, he will make use of emerging digital channels and platforms to promote PBS content.


YouTuber Todrick Hall Lands Docu-Series with MTV

MTV is looking to YouTube talent for a new documentary series. Called “Todrick,” it will follow Todrick Hall, a musical creator whose elaborate performances on YouTube require plenty of cast members and lots of style.

Lindsay Gardner, Former Fox Networks Exec, Joins Virtual-Cable Startup Layer3 TV
Layer3 TV, a stealth “next-generation cable provider” startup, has tapped Lindsay Gardner, who formerly headed Fox Networks’ affiliate sales and marketing, to head its content strategy and acquisitions.
Yahoo in talks to buy ad service BrightRoll: TechCrunch
Online search and advertising company Yahoo Inc (YHOO.O) is in talks to buy digital video advertising service provider BrightRoll for around $700 million, tech blog TechCrunch reported.
Streaming Video News
Whistle Sports Sets Up Basketball Vertical
Whistle Sports is launching a basketball-focused vertical within its larger multi-channel network on YouTube.

You Can Now Download Mr. Weebl’s Greatest Hits Collection

Mr. Weebl (whose real name is Jonti Picking), the man behind ingenious animated musical videos like “Badgers” and “Narwhals,” is releasing a collection of his best work via iTunes and Google Play.


CBS To Launch Classic TV Digital Channel

The CBS Television Stations group and Weigel Broadcasting have unveiled plans for Decades, a national entertainment programming service for distribution across local television stations’ digital subchannels. It also will appear on local cable systems and other multichannel video programming distribution services. A second-quarter 2015 debut is planned with the 16 CBS-owned stations serving as the launch group.

Pro Snowboarder Documentary ‘Shredbots’ Now on Vimeo

Vimeo On Demand is the new exclusive home for “Shredbots: The Movie.” The film follows pro snowboarders as they execute the kinds of extreme feats not recommended to be tried at your local mountain.

Top 10 Branded Videos: LG’s Spot Hits Gold Using Vine Star Expands on short-form social videos
Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four commercials, culminating in a video that makes this week’s Adweek/VidIQ branded video chart.
Google exec: Chromecast V2 is coming; users have cast 650 million times
Google’s Mario Queiroz said that 650 million people have now hit the cast button. An API for developers will let feed content into Backdrop, the device’s customized home screen.
Vine’s Stars Are The Best Part, And Now You Can Follow Whole Channels Of Them
Making funny, artful, or interesting Vines is tough, but the 6-second video app has spawned a whole community of amazing creators. With today’s iOS update (out soon), Vine is shining more light on them by letting you follow entire channels like Comedy or Music to get the best editor-picked Vines in your main feed.
Microsoft’s Xbox One digital TV tuner goes on sale to help Europeans watch live TV through their console
Back in August, we revealed that Microsoft was launching a digital TV tuner in Europe, so that Xbox One owners could use their console to access and control live TV. Well, this is now available to buy, costing £24.99 in the UK or €29.99 in France, Germany, Italy and Spain.
The Next web
YouTube News
Channel Frederator Network Grows to 11.6M Subscribers
Channel Frederator has added 190 new channels to its animation-focused YouTube multi-channel network.

YouTube Stars The Slow Mo Guys Featured in Rovio’s Retro ‘Retry’ Game
Google’s YouTube and Rovio Entertainment announced a pact under which content from YouTube stars The Slow Mo Guys will be integrated into “Retry,” a scrolling plane-flying game that pays tribute to old-school 8-bit videogames.

Creator Profiles

Meet Millionaire Michelle Phan, The Internet’s Favorite Beauty Stylist With Over 1 Billion Video Views

Michelle Phan is YouTube’s sweetheart.Her videos — friendly, relatable, hair, makeup, and general beauty tutorials — have earned her millions of subscribers, hundreds of millions of views on her channel’s videos, as well as a heap of money from ad revenue.

Business Insider
Media News

Vdopia Launches Programmatic Marketplace for Mobile Video Ads

Vdopia has launched a programmatic marketplace dedicated entirely to mobile video advertising.The platform, which goes by the name Chocolate, uses the company’s proprietary .Vdo technology, which enables advertisers and publishers to run video ads on mobile websites and apps without requiring Flash or plug-ins. Chocolate will provide inventory from more than 10,000 mobile apps and sites, altogether providing a potential audience reach of more than 150 million unique users in the US alone, said Vdopia CEO Saurabh Bhatia.

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