Wednesday 10.23: News to Know
Icahn Cashes Out — And Cashes In — On Netflix Stake
How’s this for profit taking? Carl Icahn on Tuesday unloaded nearly half of his almost 10 percent stake in Netflix, cashing in on a stratospheric 457 percent rise in the company’s stock price since he first made the investment.
LA Times http://lat.ms/1idJHWF
Opinions & Analysis
Why Brands Suck at YouTube
Touchstorm say only 74 of top 5,000 channels on platform belong to advertisers
Brands as publishers? Yeah right. Unless your business card says “chiefRed Bull video guy” your brand is blowing it on YouTube.
Streaming Video News
Hulu, Fangoria Launch New Horror Channel
Hulu and Hulu Plus are getting an infusion of fan-favorite horror titles just in time for Halloween.
Analysts Split on New Hulu CEO’s Priorities
Has Hulu finally found its way? The video giant named a permanent CEO on Oct. 17 in Mike Hopkins, a Hulu board member who ran distribution for Fox Networks Group.
Former Hulu Head of Sales Joins Jason Kilar’s Mystery Startup
Twitter and BBC World News Partner on Social News Series
Twitter is partnering with BBC World News on a new online news series that will be distributed exclusively via video clips inside embedded tweets.
Aereo releases Android app, calls it public beta
Aereo finally released its Android app Tuesday, which subscribers of the TV streaming service can now download from Google Play.
The Verge http://bit.ly/1cVaJ4t
YouTube now lets more creators charge for their videos
YouTube has expanded the pilot program, first launched in May, that lets select partners sell subscriptions to their channels. It’s now available to all channels that have over 10,000 subscribers and meet some other requirements.
GRACE HELBIG, HANNAH HART AND MAMRIE HART’S ‘CAMP TAKOTA’ MOVIE IS CURRENTLY HOMELESS
Once upon a time, popular YouTube stalwarts Grace Helbig, Hannah Hart and Mamrie Hart starred in a movie called “Camp Takota.” This magical film had further YouTuber involvement because it was directed by the Brothers Riedell (Chris and Nick Riedell) and also stars YOMYOMF’s Chester See.
TORI KELLY’S ‘FOREWORD’ EP REACHES NUMBER 3 ON ITUNES TOP 100 ALBUM CHARTS
YouTuber Tori Kelly adds yet another dose of legitimacy to the YouTube star-making machine with her EP “Foreword” reaching number three on the iTunes sales charts.
Philip DeFranco’s New Channel May Change How Money Is Made on YouTube
To be totally honest, when news surfaced that Philip DeFranco’s new network ForHumanPeoples would host commerce-based content, I was ready to light a torch, raise a pitchfork, and chase those money-grabbing millionaires out on a rail.
VideoInk http://bit.ly/16veadrTags: branded entertainment, Carl Icahn, Discovery Digital Networks, ForHumanPeoples, Grace Helbig, Hannah Hart, Hulu, Mamrie Hart, MCNs, Mike Hopkins, Netflix, Paid Channels, Phil Defranco, Reed Hastings, SourceFed, Video Advertising, youtube