Wednesday 11.12.14: News to Know

/ Nov 12, 2014

Digital video industry news today
Yahoo Will Acquire BrightRoll for $640 Million
Yahoo will acquire the programmatic video advertising platform, BrightRoll, for $640 million.
Opinions and Analyses

We Need a Different Conversation About Social Video

Here are some of the headlines that I’ve seen recently:– Is Facebook The New YouTube For Brands?- Marissa Meyer’s Secret Plan for Tumblr Revealed: Make it YouTube

– Is Twitter Looking to Take on YouTube?

– Has Vine Killed the YouTube Star?

Sorry but AOL’s “Digital Prophet” Shingy is as boring and un-subversive as any ad exec
You’ve probably already read the brief profile of David Shing, aka “Shingy,” in this week’s New Yorker. If you haven’t, and you’re someplace where you won’t be embarrassed by spontaneous outbursts of laughter, take a quick look. Apologies to Andy Borowitz, but it’s the funniest thing the magazine has produced in years — even if I’m not sure it means to be.
Has Netflix’s Originals ‘Novelty Factor’ Worn Off?
CFO David Wells says sub additions in 2013 may have been lifted by the ‘PR bloom’ surrounding ‘House of Cards,’ ‘OITNB’
Deals and Signings

BuzzMyVideos Closes $2.5M Series A Funding As Eyeballs Switch To Online Video

Video makers pay for the promotional tools, which have been created by two ex-YouTube leaders, who realised that over 80% of views on YouTube come from outside the US and 70% of the predicted $163 Billion digital ad spend in 2016 is also set to come from outside the US. Now the London-based has closed a series A funding round of $2.5 Million from Italy-based fund United Ventures.
Xiaomi Partners With Youku Tudou, China’s Largest Internet TV Company
Just last week, fast-growing Chinese hardware maker Xiaomi announced that it plans to invest $1 billion in online video content to support its smart TV ecosystem. Now we’re getting a glimpse of how Xiaomi plans to use the money. Youku Tudou, China’s largest online video company, announced today that it has entered into a strategic partnership with Xiaomi.
YouTube Gets a New Product Guru From Zynga

YouTube, which has seen a series of high-profile managers leave in the last year, has brought some new talent into the company: The video site has hired Zynga executiveManuel Bronstein to run its consumer products group.


Small Labels and YouTube Enter Deal on Licensing

Ending a monthslong dispute, YouTube has signed a licensing deal with independent record companies, a move that clears the way for YouTube to introduce a long-planned subscription feature to compete with online music outlets like Spotify and Rhapsody.

Executive Behind CNNgo Becomes CNN’s First Chief Product Officer
Lately, HBOGo has been getting a lot of Wall Street’s attention for its plan to break away from the cable bundle and add a direct-to-consumer service next year. But when Jeff Bewkes, the CEO of HBO a parent company Time Warner, touted “perhaps the most advanced TV Everywhere product yet developed” on an earnings call last week, he wasn’t talking about HBO Go.
The Haps With Apps

Taylor Swift’s Latest Single Is Now an Interactive Video App

Radical Media just announced the launch of the American Express Unstaged Taylor Swift Blank Space Experience App (yes, it’s a mouthful), which grants Swift fans an interactive video look into her new single, “Blank Space.”


Google Chromecast Adds Showtime, Starz Apps
Google’s Chromecast is rounding out its premium programming offerings with the addition of the Showtime Anytime and Starz apps. 

The Smartphone Is the New Party-Game Controller on Chromecast

Google said today that it is adding support for a bunch of games to its cheap media-streaming stick, the Chromecast. But what’s interesting is how they’re controlled.

Streaming Video
Holy pixels, Batman: Netflix brings 1080p video to iPhone 6 Plus
Now that Apple has an iPhone with full 1080p resolution, Netflix is bringing higher resolution shows to the handset.
Netflix plans “sizable expansion” into new markets in 2015
Netflix wants to further expand into international markets next year, according to the company’s CFO David Wells, who said at an investor event Tuesday that it plans a “sizable expansion” for 2015.
This Handy Website Shows You Where To Legally Stream Movies And TV Shows
A new website called WhereToWatch is trying to make it easier for you to find movies and TV shows to watch online, legally. WhereToWatch is the creation of the Motion Picture Association of America (MPAA), according to Re/code. In an age where practically any movie or TV show is only a Google search and a shady link away, WhereToWatch is the MPAA’s latest attempt to cut down on piracy.

Business Insider
Netflix Sets Streaming Date for ‘Marvel’s Agents of SHIELD’ Season 1
Netflix will add ABC’s “Marvel’s Agents of SHIELD” season one to its streaming queue on Nov. 20 for U.S. subscribers.
Viewster Launches Charity Version of Online Film Festival
Switzerland-based VOD service Viewster has launched a charity edition of its quarterly online film festival. The fourth edition of the Viewster Online Film Fest (#VOFF4), dubbed “Share It Forward,” will focus on projects that “raise awareness around human rights, social, economic and environmental issues.”

IFC Launches Digital Short-Form Comedy Hub

IFC is expanding its online footprint with the Tuesday launch of IFC Comedy Crib, a digital hub for short-form comedy.

Vimeo Rolls Out New Episodes of ‘High Maintenance’
Vimeo’s rolling out three new episodes of “High Maintenance,” its first original programming commitment.

Reuters to Launch On Demand Video News Service

Reuters will be debuting its own on demand video service in 2015. Called, appropriately, Reuters TV, it will feature news segments of varying length and come with a mobile app.


Videos to Watch Right Now
WATCH THIS: Oculus Rift Teams Up with Mountain Dew
The team behind Mountain Dew is making quite a few innovative moves these days — odd soda flavor “Dewritos” not withstanding. However, along with delivering new products, the brand also wants to immerse its audience in a new, virtual experience.

SoulPancake Provides ‘Kitten Therapy’ in Downtown LA

SoulPancake just released one of its “biggest video projects to date.” Called “Kitten Therapy,” it invites stressed-out individuals to indulge in a videotaped therapy session…that turns into playtime with some of the most adorable kittens you can imagine (okay, all kittens are pretty adorable).


Viral Video of the Week: A Beckham Spreads Holiday Love for Burberry
Move over, Posh and Becks. Their son Romeo Beckham is the Beckham family member making waves this holiday season with his starring role in a glittery holiday ad from Burberry.
Dance On With This Awesome Choreography From Yanis Marshall
I was talking to a girl I met last week about how I watch YouTube for work all day, and she excitedly proclaimed how much she loves watching dance videos and started listing off the ones she watches the most and I realized…we don’t really talk about dance videos enough here.

YouTube News

Top Ten Most Viewed Video Ads on YouTube: October 2014

Dogs were the flavor of the month on YouTube in September, but cats returned to their rightful place in October, with two out of the top ten most viewed videos ads in the U.S. featuring our feline friends.


Google Trends now shows you the most viral YouTube videos
Google Trends is a great way to keep up with the popular news of a day, but what if you want to know about the newest cat video or online singing sensation?

Media News
Funny or Die Up for Sale, Even If It’s Not Looking to Sell
Funny or Die might be on the block. The comedy video site, founded by Will Ferrell, Adam McKay, and Chris Henchy, has been approached by numerous potential buyers, according to Funny or Die’s president and CEO Dick Glover.
Amazon Unveils First 2015 Pilots, Including First Docu-Series
Amazon Studios has unveiled the lineup for its first pilot season of 2015 — and if my math is correct, its fourth pilot season overall.
Creator Profiles

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr. Pepper and L’oreal. Here’s some more interesting tidbits we learned about Phan.



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