Wednesday 11.12.14: News to Know
We Need a Different Conversation About Social Video
– Is Twitter Looking to Take on YouTube?
– Has Vine Killed the YouTube Star?
BuzzMyVideos Closes $2.5M Series A Funding As Eyeballs Switch To Online Video
YouTube, which has seen a series of high-profile managers leave in the last year, has brought some new talent into the company: The video site has hired Zynga executiveManuel Bronstein to run its consumer products group.
Small Labels and YouTube Enter Deal on Licensing
Taylor Swift’s Latest Single Is Now an Interactive Video App
Radical Media just announced the launch of the American Express Unstaged Taylor Swift Blank Space Experience App (yes, it’s a mouthful), which grants Swift fans an interactive video look into her new single, “Blank Space.”
IFC Launches Digital Short-Form Comedy Hub
Reuters to Launch On Demand Video News Service
Reuters will be debuting its own on demand video service in 2015. Called, appropriately, Reuters TV, it will feature news segments of varying length and come with a mobile app.
SoulPancake Provides ‘Kitten Therapy’ in Downtown LA
SoulPancake just released one of its “biggest video projects to date.” Called “Kitten Therapy,” it invites stressed-out individuals to indulge in a videotaped therapy session…that turns into playtime with some of the most adorable kittens you can imagine (okay, all kittens are pretty adorable).
Top Ten Most Viewed Video Ads on YouTube: October 2014
Dogs were the flavor of the month on YouTube in September, but cats returned to their rightful place in October, with two out of the top ten most viewed videos ads in the U.S. featuring our feline friends.
Funny or Die might be on the block. The comedy video site, founded by Will Ferrell, Adam McKay, and Chris Henchy, has been approached by numerous potential buyers, according to Funny or Die’s president and CEO Dick Glover.
Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career
Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr. Pepper and L’oreal. Here’s some more interesting tidbits we learned about Phan.