Wednesday 11.19.14: News to Know

/ Nov 19, 2014

Digital video industry news today
Netflix to launch in Australia, New Zealand in March

Online movie streaming giant Netflix Inc said it will launch its service in Australia and New Zealand in March, fuelling pricing pressure on domestic broadcasters and media firms already fighting hard for home entertainment viewers.
Opinions and Analyses
Why Pepsi’s NFL Strategy Skewed Digital This Fall
Brand Eschewed TV for Online Videos

Video Revolution: Staying One Step Ahead Of Cord-Cutters And Cord-Nevers

It’s clear that consumers are watching more content on-demand than ever, yet most video publishers and marketers don’t seem to notice. Regardless of whether they’ve taken the plunge to eliminate their cable bill, or simply subscribe to a free or paid streaming service, consumers are choosing to consume content in a different way. This behavior is even more prevalent among 18- to 34-year-olds who have grown up with technology. In fact there is an entire generation of Millennials who are in jeopardy of being cord-cutter (or cord-nevers) once they become responsible for their own cable bill.

How One Twitch Channel Boosted Video Views By 380% in a Day
On Monday August 25th the maddentips channel on Twitch had 162,402 views. On Tuesday August 26th, it had 784,969 views. So how exactly did we increase our view count by 380% in one day?ReelSEO
Deals & Signings
Former comScore CFO Takes on Same Role at Videology
Videology, a provider of video advertising technologies, has hired the former chief financial officer of comScore, Kenneth Tarpey, to the same position.VideoInk
Hulu Orders Comedy Series from Amy Poehler, Julie Klausner
Hulu continues to follow through on an earlier promise to invest more in original programming. Following straight-to-series orders of new projects from JJ Abrams and Jason Reitman, the company has picked up a half-hour comedy series from Amy Poehler.VideoInk
Happs with Apps
Samsung’s new Milk Video app is all about taking on YouTube
Samsung took the next step in its quest to revamp its media services Wednesday with the launch of Milk Video11, a mobile video aggregation app that puts the focus squarely on short-form content. Milk Video aggregates videos from a variety of sources, including YouTube, Vevo, Vice, CollegeHumor, BuzzFeed and AwesomenessTV, and presents them to users in an endless stream that is a bit reminiscent of Instagram or Vine.
Amazon Starts Shipping The Fire TV Stick, Its “Fastest Selling” Hardware Yet
Amazon announced this morning that its Chromecast competitor called the Fire TV Stick, which the company also revealed is the “fastest-selling Amazon device ever,” is now shipping to customers on a first-come, first-serve basis.
Streaming Video news
Funny or Die Debuts ‘Walking Dead’ Recap Series
It looks like everyone’s capitalizing on the recap trend these days — even zombies. Will Ferrell’s comedy website Funny or Die just debuted a recap webseries for AMC’s “The Walking Dead,” titled “The Walking Fred,” and hosted by (you guessed it) Fred, one of the show’s many zombies.
Sony ‘Powers’ Up its First Scripted TV Series on PlayStation
Taking the long road from script to screen is not uncommon in Hollywood, but Brian Michael Bendis’ “Powers” is notable for more than just its 14-year development journey at Sony Pictures. In 2001, the studio thought the graphic novel had potential as a movie, but that plan didn’t get far. Ten years later, “Powers” got another shot as a TV series, with Charles S. Dutton and Lucy Punch in the lead roles, but FX declined to order the pilot to series.
Netflix wants to bring personalization to mobile devices
For Netflix, the concept of personalization doesn’t just apply to what movies or television shows tickle your fancy. It also applies to the way you watch video, especially when it comes to mobile.
China’s Baidu: Hollywood Ambitions For iQiyi Unit Well-Funded, Says Chief
iQiyi, the online video unit of China’s search giant Baidu, believes the $300 million partnership with smartphone maker Xiaomi will be a major boost to its ambitions in the film and TV business, including expanding relations with Hollywood.


Sarah Silverman’s ‘Jash Presents Rubberhead’ Finds New Home

When Microsoft announced that it was shuttering Xbox Entertainment Studios in July, several shows were left in limbo. One of those, Jash Presents Rubberhead, has found new life on Vimeo. 

Netflix Postpones Bill Cosby’s Comedy Special
The latest fallout from rape accusations involving Bill Cosby is the postponement of a stand-up special on Netflix.The streaming service announced Tuesday night that it had decided to shelve the special, commemorating the comic’s 77th birthday, which had been scheduled to be available on Nov. 28. 


‘Difficult People’ Comedy From ‘Billy On The Street’ Duo & Amy Poehler Gets Hulu Series Order

Hulu continues to expand its original series slate with a straight-to-series pickup of comedy Difficult People, executive produced by Amy Poehler. Production is slated to begin early next year.

Transmedia Series ‘The Spinoffs’ Now on Rush It Network
A new transmedia “reality” series called “The Spinoffs,” which takes a meta approach to the world of YouTube creators and multi-channel networks, just debuted on the Rush It Network.VideoInk
YouTube News
YouTube’s Refusal to Remove 20,000 Songs Leads to New Irving Azoff Warning

YouTube has apparently made the decision not to immediately remove songs composed by popular musicians includingThe Eagles, Pharrell Williams and John Lennon, and as a result, the popular video website is being warned of the risks of “defiance.”

Garth Brooks Calls YouTube ‘the Devil’
We knew Garth Brooks had friends in low places, but this is ridiculous.Speaking with Access Hollywood, the country music legend took the “devil,” also known as the “nice people” at YouTube, to task for what he calls an unfair compensation model for artists. Brooks told Billy Bush that the video giant “claims they pay people but they’re not paying anything either. People get millions and millions of views and they don’t get squat, trust me.”

Here Is How the Coke Vs. Pepsi Battle Plays Out on YouTube
Virool today is rolling out two free tools, dubbed ChannelWatch and VideoSpy, for digital video marketers that help them analyze how brands fare against one another.AdWeek
Videos to Watch Right Now
Viral Video of the Week: Sainsbury’s Turns to History for Holiday Ad
U.K. supermarket chain Sainsbury’s is promoting the spirit of Christmas with a holiday ad that is inspired by real events that took place on Christmas a century ago.WSJ
This “Blank Space” Cover Shows You “How to Rock”
Every time I’m reminded that the kid from the Rachael Taylor/Gillian Anderson smash hit Crisis has a YouTube channel, I’m like, “Oh, right, it’s kinda weird how the kid from the Rachael Taylor/Gillian Anderson smash hit Crisis has a YouTube channel.”NMR 
Media News
BroadbandTV Opens Sales Office in New York
BroadbandTV, among the largest media networks on YouTube, has opened its first office in the United States. The new location, headquartered in the midtown area of the Manhattan borough of New York City, will initially support the company’s US ad sales team.VideoInk

Nielsen Set To Measure SVOD Viewership On Netflix, Amazon Prime, Others: Report

Nielsen plans to start measuring SVOD services next month for the first time, The Wall Street Journal reports, citing the company’s client documents. Nielsen meters can measure viewership without the OK from Netflix, Amazon Prime and the like — by analyzing a program’s audio components to identify which shows are being streamed. Netflix and Amazon, which don’t disclose viewership for their programs, did not comment for the report. Nielsen’s new plan could offer the first solid numbers for such online-only series as Netflix’s House Of Cards and Orange Is The New Blackand Amazon’s Alpha House.

Industry Highlights
Yahoo No Longer Sells Ads in “Saturday Night Live” on Yahoo Screen
In April of last year, Yahoo made headlines by acquiring the rights to decades worth of clips from the long-running sketch comedy show “Saturday Night Live.”WSJ
VidCon 2015 to Expand Industry Track, Taps Ex-Discovery Exec Jim Louderback (Exclusive)
VidCon, the annual confab that draw thousands of YouTube fans yearning to meet digital stars in person, will add more of a biz flavor next year.
Production Notes
Sawyer Hartman Self-Funds to Kick-Start Horror Series
YouTuber Sawyer Hartman is planning an ambitious, three-season horror anthology project, which he will self-fund.VideoInk

HLN, The Daily Dot Partner for Co-Branded TV, Digital Segments

Debut partnership segment on HLN is titled “Next Sex,” where EJ Dickson explores the crossover between sex and tech on the web.



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