Wednesday 11.20: News to Know
New Apple TV Apps from Yahoo, PBS Include Web-Original Content
Apple has added new video apps from Yahoo and PBS to its Apple TV device. A month after launching on iOS devices, the new Yahoo Screen app designed for Apple TV offers access to Yahoo’s library of video content — from its slate of original comedy, music, and lifestyle shows to archived clips of “Saturday NIght Live,” “The Daily Show with Jon Stewart,” and “The Colbert Report,” to Yahoo’s live coverage of news, concerts, and events.
Streaming Video News
Amazon Banks on Valley Appeal to Boost Originals
New show Betas won’t carry ads, but will feature product placement
Tunecore, INDMUSIC team to help musicians profit more from YouTube
INDMUSIC had big success monetizing the viral success of Baauer’s “Harlem Shake” this year. Now it’s expanding its reach by partnering with Tunecore, a distributor and publishing administrator for digital music, to make it easier for artists to make money from YouTube.
LA Times http://lat.ms/1bCYZ3y
Fullscreen Unlocks Access to Third-Party Apps Within Creator Platform
Fullscreen is launching a new service today that connects its creators to third-party apps designed to improve things like video quality as well as increase revenue opportunities.
There Is Nowhere To Run From Van Damme on YouTube
Split stunt drives 18 million views in a week.
Here’s What YouTube’s Mobile Homepage Will Look Like With Ads
YouTube expanded its homepage takeover ads to include mobile, and the new mobile units have gone native.
Business Insider http://read.bi/1fV1oej
Univision to Host Google Hangout With Stars at Latin Grammys
Six to 12 pre-selected lucky Latin Grammys fans will participate in a Google Hangout with their favorite stars that will take place on the red carpet during the show on Thursday. Producers from Univision, which will broadcast the show, sifted through social media sites to find a few super fans they have already chosen to participate in the Hangout.
Twitter’s TV Guide Experiment Gets a Little Closer to Prime Time
Twitter often describes itself as a digital town square. But that’s not the only metaphor it likes: Twitter is also intent on becoming a TV Guide.
How Red Bull and Pepsi Max drive views to old videos
Red Bull is almost as well known for its marketing as it is for its energy drinks. And long before it was all the rage, the 26-year-old company made content a cornerstone of its brand. For years, the energy drink brand got its name out there by sponsoring extreme sports athletes and filming their awe-inspiring and often dangerous feats.
iMedia Connection http://bit.ly/1bQDHTA
Former Maker Exec Will Keenan Named President of Endemol Beyond USA
Former Maker Studios executive Will Keenan has been named the president of Endemol Beyond USA, the domestic arm of a new global digital venture from Endemol, the producer of TV shows like “Big Brother” and “Wipeout.”
VideoInk http://bit.ly/1aRlKQeTags: apple tv, Endemol, Endemol Beyond, google, maker studios, MCNs, News2Know, pbs, Pepsi, Red Bull, twitter, Univision, Will Keenan, Yahoo!, Yahoo! Screen, youtube