Wednesday 11.26.14: News to Know

/ Nov 26, 2014

Digital video industry news today
Chromecast Adds Comedy Central, Nickelodeon Apps
Google’s Chromecast keeps the fresh content coming, this time by adding video apps from new partners including Comedy Central, Nickelodeon, Sesame Street, and Epix.

VideoInk 
http://bit.ly/1vNwr6Q

Opinions and Analyses

Amazon’s $40 Streaming Stick Is A Solid Bargain, But It’s No Roku
The Amazon Fire Stick is officially available on Amazon for a dirt-cheap $40.

As a diehard fan of my Roku ($99), I was unsure of what to expect from the Amazon Fire Stick.

 
Business Insider http://read.bi/1tj93Iv
 
Why Time Inc. Is Going Big on Branded Video
As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations.

AdWeek http://bit.ly/1FqucIk

 

3 Reasons Why YouTube Gadgets Don’t Work for Brands

For the most part, brands can find success on YouTube in the same way as regular creators — by making compelling content and wisely populating their channels with playlists and strategic annotations.

Deals and Signings

Maker Studios Signs Toy Review Channels in Time for the Holidays
Maker Studios has turned its eyes to a new kind of talent made possible by the rise of YouTube. The multi-channel network has signed five toy review YouTube channels, DisneyCarToys, HobbyKidsTV, TheEngingeeringFamily,ToysReviewToys, and AllToyCollector.

 
 
U.K. Streaming Service Blinkbox Inks Deal with EFD
Titles in deal include ‘American Hustle,’ ‘The Butler,’ ‘August: Osage County’
 
 
Streaming Video News
Netflix sues former VP, claims fraud and kickbacks in IT deals
A senior executive at Netflix awarded lucrative contracts to two IT service providers in return for 12-15 percent cash kickbacks, and may have also accepted stock and gift cards from other.
 
 
Vimeo Charging $8 for Six Episodes of ‘High Maintenance’
In the two years since High Maintenance began streaming on Vimeo, the original web series about a marijuana dealer and his eclectic Brooklyn clientele has attracted a loyal audience and even some critical acclaim. But for the series’ fifth season, which premiered Nov. 11, the video site known as “the upscale YouTube” tried something different: It invested in the project and began charging $2 an episode, or $8 for the entire six-episode season.

 
 
‘Camp Takota’ Coming to Netflix in December
“Camp Takota,” the independent camp comedy starring YouTubers Grace Helbig, Hannah Hart, and Mamrie Hart, will soon be available on Netflix.

VideoInk http://bit.ly/15xdJW0

 

Endemol Beyond USA Sets Premiere Date for Drea de Matteo’s New Web Series

Endemol Beyond USA, the digital arm of production studio Endemol North America, will premiere Drea de Matteo’s new reality web series, “The #Muthaship,” on December 1.

VideoInk http://bit.ly/1ATLAoY

Netflix’s December line-up comes early this year
Beginning December 1st, Netflix Instant subscribers will be able to enjoy a fresh crop of movies and television shows. Decider recently published a catalog of the anticipated titles.

The Verge http://bit.ly/1xFuJjJ

YouTube News

Oreo YouTube ad banned after BBC raises concerns over native ad transparency

Mondelez UK has had five YouTube ad spots for its Oreo biscuit brand called in to question after a BBC journalist raised concerns the ad was not clearly identified as marketing communications.

The ads featured popular vloggers inluding Dan and Phil and Tom Ridgewell and showed the YouTube creators taking part in an ‘Oreo lick race’. 

 
 

We Went To A YouTube Convention, And It Was Insane

YouTube creators have become celebrities in their own right, accumulating millions of views and hordes of fans who follow them wherever they go.

 
Business Insider http://read.bi/1ygLfdC
 
Videos to Watch Right Now
Viral Video of the Week: Even Santa Poops
Santa is on his way. Leave out the milk, cookies, and toilet paper. About a year after making a splash with its first bathroom humor ad, Poo-Pourri, the “before you go” toilet deodorizer, has plopped out a new spot.

WSJ http://on.wsj.com/1uU6gdh

Feast on These New Netflix Delights After You Gorge on Stuffing
For some, Thanksgiving is about cranberry sauce and Snoopy balloons. For others, it’s your Facebook feed materialized before your eyes: Uncle Hank ranting about your governor’s budget plan, or your sister-in-law Instaspamming every last Pillsbury crescent. 
Industry Highlights

Maker Studios Adds Five Toy-Oriented Video Sites To Chest Full Of Creators
Maker Studios plumped up its chest full of YouTube video creators just ahead of the Christmas season, adding five big channels focused on the fast-growing toy sector, including the No. 2 site, DisneyCarToys.

 
 
 
Genesis Media Adds SSP Capabilities To Video Platform
Genesis Media, an online video tech company, on Tuesday announced its platform now has supply-side platform (SSP) capabilities, letting publishers tap into programmatic demand and private marketplace deals.

 
Aereo Assets Eyed by Fortune 500, Internet Companies
Aereo Inc., the online TV-streaming service that sought bankruptcy protection last week, said it’s drawing interest from large Internet firms and a few Fortune 500 companies that want to buy its assets.

 

MCNs FINALLY Show Up On Dailymotion — But Why?
Could anybody possibly be later to the party than MCNs are to Dailymotion?

NMR http://bit.ly/1vlysFR

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