Wednesday 11.5.14: News to Know

/ Nov 5, 2014

Digital video industry news today
GoPro Hires Zander Lurie to Build a Media Business
GoPro is one of the most prolific brands on YouTube — and it’s easy to see why. The cameras the company sells are used to create some really cool videos, like this one, this one, and this one.
Opinions and Analyses

Charlie Ergen Talks Up Streaming Plans, Blasts Comcast And SportsNet LA

The Dish Network chairman offered updates about his planned streaming service, and poked Comcast and Time Warner Cable — including its struggle to distribute  Los Angeles Dodgers games on SportsNet LA — in his quarterly earnings call.


The top brands on YouTube, in 6 charts

For the world’s top brands, having a YouTube strategy is no longer a choice. It’s a necessity. From tech and media brands to food vendors and financial firms, top companies have invested heavily in creating content for (and promoting content on) YouTube.

Streaming May Have Positive Effect On TV
Heavy video streaming may not necessarily be cannibalizing traditional pay TV — it may be helping out in some cases, according to one survey.
LinkedIn Connects With A Big New Convertible Bond. Is Netflix Tuned In?
Back in February, Netflix NFLX +0.37% came through with an outstanding earnings report. The stock rocketed-from 333 to 388 just like that. Within an hour or two of the report I was calling, in this space, for the company to raise a lot of money with a new convertible bond issue.
Why Twitter needs to court its Vine stars, or risk losing them to Hollywood (and Facebook)
The original teen Vine stars are growing up and moving on. Will they take Vine’s user base with them?
Deals and Signings
Hyundai Intros New Spokesperson via Vine
The Sonata continues to be a hot brand for Hyundai Motor America’s division, and the company is wasting no time launching an interesting new campaign to promote it.
[a]list Daily
YouTube MCN Omnia Media Hires Head of Business Development
Omnia Media, a YouTube multi-channel network focused on music, gaming, and style content, has named Chris Yates its new vice president of monetization.
‘Epic Meal Empire’ Returns to FYI in Time for Thanksgiving Feast
“Epic Meal Empire,” the cooking show on A+E’s FYI Network inspired by the popular online cooking series “Epic Meal Time,” returns with new episodes on November 15, just in time for the most gluttonous day of the year.
Streaming Video News
Viddy, Once Touted As ‘The Instagram For Video’, Will Shut Down On December 15
Remember Viddy? The one-time red hot mobile video app is closing down. That’s according to Fullscreen, the company that bought it for $20 million — a snip of its peak valuation — earlier this year.

China’s Xiaomi to Invest $1 Billion in Video Content

Chinese mobile-phone manufacturer Xiaomi will invest $1 billion in TV and video content, and has hired Chen Tong, a leading Internet executive from the online firm Sina, to oversee the fund.

YouTube Creator Rachel Cooper to Launch Series on W Network
Canadian YouTube beauty and fashion guru Rachel Cooper is working with Canada’s W Network to produce a new series, “Get Ready with Rachel.”
Sarah Jessica Parker’s ‘City Ballet’ Back for Season 2 on AOL
Sarah Jessica Parker’s original series for AOL On, “City Ballet,” has premiered its second season. All 12 episodes of the season are available immediately on AOL (so if you want to binge watch, feel free).
Vimeo Expands Language and Currency Options
Vimeo wants to encourage creators worldwide to use its video platform. Hence, its new subtitle and translation tools will now appear on the Vimeo Pro and Vimeo On Demand creator toolsets.

Fox Eyes Digital Options to Counter ‘Fraying’ Pay TV

21st Century Fox Inc. (FOXA), Rupert Murdoch’s entertainment company, is considering new Web-based initiatives to attract younger viewers and consumers who don’t subscribe to traditional pay TV services.


Clarification: FilmOn No Longer Uses Antennas To Capture, Transmit Video

The Online Daily News Oct. 30 article DoubleVerify Sued For Telling Clients FilmOn Infringes Copyright said that FilmOn’s most recent streaming platform reportedly used antennas to capture and transmit programs.A FilmOn representative tells Online Media Daily that all programs offered by FilmOn are either licensed or owned by the company or in the public domain. FilmOn no longer uses an antenna system to distribute video content.


British Film Institute Revamps VOD Player

LONDON – The British Film Institute has given its video-on-demand service, the BFI Player, a make-over, a year on from its launch.The aim of the revamp is to make it easier for audiences to enjoy the library of 1,400 films, and follows a consultation with 1,000 BFI Player users. The look, layout, curation of films and amount of new content has been enhanced, with further improvements to be rolled out in the coming weeks.

YouTube News
Get Rich Or Die LOL-ing: The Truth About Making It On YouTube
Full-time YouTubers have it made. Right?
YouTube Star Tyler Oakley Adds 7 Cities to U.S. Tour
More fans of YouTube personality Tyler Oakley will be getting the chance to see him on-stage in his jammies.Oakley has added seven dates for “Tyler Oakley’s Slumber Party,” including New York City and Boston, coming after the YouTuber sold out his initial two shows (in Chicago on Oct. 4 and Royal Oak, Mich., on Oct. 5) within 72 hours.


Twofer Tuesday Explores YouTube’s Best Collaborations
Today is Tuesday, and we like alliteration, so today we’re looking at collaborations and calling it Twofer Tuesday. Of course, some of these have more than two people in it, but deal with it.

Videos to Watch Now

WATCH THIS: ‘Interstellar’ Featurette Takes Off on Hulu
Hulu‘s currently hosting an exclusive featurette of “Interstellar,” the upcoming feature film directed by Christopher Nolan.

Media News

San Francisco Giants Mascot Joins Season 2 of Hulu’s ‘Behind the Mask’

Hulu’s original series, “Behind the Mask,” officially has a cast for season two. The Emmy-nominated docu-series, which follows the lives of people behind the mask of sports mascots at all levels of the game, will feature some new faces and welcome back a mask from the first season.


Tony Hawk Teams with Complex to Expand ‘Ride’ Digital Channel

Male lifestyle publisher Complex Media is partnering with Tony Hawk to expand the pro skateboarder’s YouTube channel beyond its current confines.


Defy Media Enlists Rob Riggle to Ask Men to ‘Gentlemen Up’

Made Man, a men’s lifestyle video site owned by Defy Media, is running a “Gentleman Up” campaign aimed at making men do just that.


Industry Highlights

PopSugar Expands Branded Content Team

Women’s lifestyle publisher PopSugar has made two key additions to its in-house creative shop. Garrett Albanese has been named vice president of integrated marketing, while Elyssa Starkman has been appointed to the role of senior director of integrated marketing.


Creator Profiles
Brendan Jordan vogues his way to a new YouTube channel
Brendan Jordan — also known as the fierce kid who vogued his way to the top of viral stardom — is having a busy month.
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