Wednesday 12.10.14: News to Know

/ Dec 10, 2014

Digital video industry news today

MLB Advanced Media to Power HBO’s Standalone Video Service

HBO is moving forward with its plans to launch a standalone over-the-top video service in 2015 — but instead of building the product in house, the company has decided to enlist the help of an external party.





USA Today




Opinions and Analyses

‘8’ Reasons To Read About This New Video Platform

With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control — and profits — of every video they upload to the world.

Media Post

Ads Are More Popular Than Ever on YouTube, Says YouTube

According to data just released by YouTube, video ads are getting more popular on the site — seriously.




YouTube & The Automotive Industry: BMW Laps the Competition with 4.8 Billion Views

BMW is the most beloved automotive brand on YouTube, with 4.8 billion all-time views worldwide. But the vast majority of these viewers didn’t watch videos created by BMW for its own YouTube brand channels. Rather, BMW has garnered billions of views primarily from videos posted by influencers and fans.


MCNs Beware: New Rules for Branded Content & Native Advertising?

An Oreo Cookies digital ad campaign — featuring a series of videos by famous UK-based YouTube personalities — has been banned by the UK’s Advertising Standards Authority on the grounds that it failed to clearly disclose the fact that those videos were part of an advertising campaign.


Nearly Two-Thirds of Pay-TV Subs Now Also Have Netflix, Survey Says — But That Looks Like an Overstatement

PwC survey also finds cable and satellite subscriptions have fallen among consumers under 35


Facebook Autoplay Is Their Secret Weapon Against Youtube

Late last year Morgan Stanley estimated that Facebook would generate over $1 billion via video ads. This estimate was made was before Facebook ever had a video ad product. In light of this information, its not surprising to see Facebook prioritizing its video player and aggressively encouraging brands to invest in their platform.


Why YouTube’s Dominance Is Not (Yet) In Danger

Everyone from Facebook to Vessel is chasing YouTube. But can any of them actually take on the online video behemoth?


Deals and Signings

WME Signs Online Video Producer WatchMojo (Exclusive)

Canadian video platform WatchMojo has signed with William Morris Endeavor, The Hollywood Reporter has learned.


Entertainment One to Bring Cimorelli to TV, Movies

Independent Hollywood studio Entertainment One has signed Cimorelli, a popular YouTube a cappella group comprised of six sisters, to a multi-year output deal to create and distribute original content across “all filmed entertainment media.”


Mozaic Branding Taps Rafi Mamalian to Head Brand Partnerships

Mozaic Branding, a branded content consulting firm that wants to connect brands with the right online stars, has hired Rafi Mamalian to be its new chief revenue officer and head of brand partnerships.


Twitch Is Acquiring GoodGame To Make Pro Partnerships More Appealing

Video-game-streaming service Twitch just announced that it will acquire GoodGame, a full-service agency dedicated to serving the needs to pro-gamers and brands looking to be involved in the eSports industry.

Tech Crunch

Conde Nast Bites Into Apple TV

Conde Nast Entertainment has stuck a deal to place its video website The Scene on Apple TV, giving an over-the-top distribution boost to the three-year-old business that focuses in part on providing Web video content.


Happs With Apps

This Hilarious 4-Year-Old Girl Is Vine’s Most Beloved Star

Meet Ava Ryan. She’s hilarious, she’s poignant, she’s honest — and she’s only 4-years-old. The tyke, who has yet to start Kindergarten, is Vine’s most beloved star. You’ll soon see why.

Business Insider

YouTube’s Apple TV App Now Features Ads

A quartet of new apps have arrived on Apple TV, but maybe the most important update is that the YouTube app on the streaming device now supports advertising.


Tech Crunch



Streaming Video News

Youku Tudou, One Of China’s Leading Streaming Video Sites, Launches Its First Hardware Line

Youku Tudou, already one of China’s largest streaming video sites, is moving into hardware as well. The company said that its first three devices—a WiFi router, smart TV box, and 15.6-inch Android tablet—will be available next January.

Tech Crunch

CBS CEO Leslie Moonves Suggests NFL Could Become Part of New Digital Service

CBS CEO Les Moonves suggested on Tuesday that NFL games might some day be offered on CBS All Access, the network’s digital offering launched in September.


Fullscreen Expands Into India With Qyuki Strategic Alliance

Multichannel network Fullscreen is teaming with India’s Qyuki in a move that aims to enhance opportunities for content creators in the rapidly growing video market. Digital broadcast network/MCN Qyuki was founded by director Shekhar Kapur, composer AR Rahman and executive Samir Bangara and has a network and content studio that features such talent as Rahman and fellow composer Ranjit Barot.


Coming in April: HBO Go, Even if You Don’t Have Cable

Finally, one less reason to pay for cable.


Business Insider

Huffington Post 


YouTube News

The Top 10 YouTube Videos Of The Year

Google just released its list of the top 10 YouTube videos of the year, highlighting the clips that got the most views, shares, comments, and likes.

Business Insider

2014’s Most Viral Videos And Pop Culture Moments Crammed Into One Video

YouTube just released its annual video mashup tribute to all the biggest viral hits of 2014.

You’ll see references to big movies like “Guardians of the Galaxy,” hot music videos like Katy Perry’s “Dark Horse,” this year’s notable people, like Kid President and John Oliver. It also showcases the biggest YouTube stars like Bethany Mota, Jenna Marbles, and PewDiePie, and tons of cultural and viral meme references, like the video’s nod to the Ice Bucket Challenge, the crazy-popular “First Kiss” video, and our obsession with the “Frozen” song “Let It Go.”

Business Insider



Proactiv Teams with YouTuber Eva Gutowski on New YouTube Series

Proactiv is the latest brand to increase its investment on YouTube content and marketing.


Pretty Little Liars’ Shay Mitchell: Now on YouTube!

I’m a little late to the party on this, which is embarrassing, but Pretty Little Liars‘ Shay Mitchell has aYouTube channel!


Videos to Watch Right Now

Viral Video of the Week: Samsung Enlists Celeb Couple For Holidays

Samsung is bringing real-life celebrity couple Kristen Bell and Dax Shepard home for the holidays.


Media News

Jeff Bewkes: Time Warner Wants VOD To “Create A Revolution” In TV

Seems that Time Warner CEO Jeffrey Bewkes sees little wrong with the entertainment business that can’t be cured by more video on demand. “That is clearly where the power of video content reaches its full realization,” he told investors today at the UBS Global Media and Communications Conference.


Netflix Plans to Launch 20 New Originals Every Year

Chief Content Officer Ted Sarandos unveiled company plans to produce more new shows and seasons


Production Notes

NBCUniversal Launches Digital Channel for Fitness Content

NBCUniversal has launched a new SVOD streaming channel for fitness and lifestyle programming.



International Olympic Committee to Launch OTT Channel

The International Olympic Committee plans to launch an over-the-top streaming channel comprised of highlights and other features from previous Olympic games.



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