Wednesday 12.10.14: News to Know
MLB Advanced Media to Power HBO’s Standalone Video Service
HBO is moving forward with its plans to launch a standalone over-the-top video service in 2015 — but instead of building the product in house, the company has decided to enlist the help of an external party.
USA Today http://usat.ly/1GcWZ3v
Opinions and Analyses
‘8’ Reasons To Read About This New Video Platform
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control — and profits — of every video they upload to the world.
Media Post http://bit.ly/1wdkCpD
Ads Are More Popular Than Ever on YouTube, Says YouTube
According to data just released by YouTube, video ads are getting more popular on the site — seriously.
YouTube & The Automotive Industry: BMW Laps the Competition with 4.8 Billion Views
BMW is the most beloved automotive brand on YouTube, with 4.8 billion all-time views worldwide. But the vast majority of these viewers didn’t watch videos created by BMW for its own YouTube brand channels. Rather, BMW has garnered billions of views primarily from videos posted by influencers and fans.
MCNs Beware: New Rules for Branded Content & Native Advertising?
An Oreo Cookies digital ad campaign — featuring a series of videos by famous UK-based YouTube personalities — has been banned by the UK’s Advertising Standards Authority on the grounds that it failed to clearly disclose the fact that those videos were part of an advertising campaign.
Nearly Two-Thirds of Pay-TV Subs Now Also Have Netflix, Survey Says — But That Looks Like an Overstatement
PwC survey also finds cable and satellite subscriptions have fallen among consumers under 35
Facebook Autoplay Is Their Secret Weapon Against Youtube
Late last year Morgan Stanley estimated that Facebook would generate over $1 billion via video ads. This estimate was made was before Facebook ever had a video ad product. In light of this information, its not surprising to see Facebook prioritizing its video player and aggressively encouraging brands to invest in their platform.
Why YouTube’s Dominance Is Not (Yet) In Danger
Everyone from Facebook to Vessel is chasing YouTube. But can any of them actually take on the online video behemoth?
Deals and Signings
WME Signs Online Video Producer WatchMojo (Exclusive)
Canadian video platform WatchMojo has signed with William Morris Endeavor, The Hollywood Reporter has learned.
Entertainment One to Bring Cimorelli to TV, Movies
Independent Hollywood studio Entertainment One has signed Cimorelli, a popular YouTube a cappella group comprised of six sisters, to a multi-year output deal to create and distribute original content across “all filmed entertainment media.”
Mozaic Branding Taps Rafi Mamalian to Head Brand Partnerships
Mozaic Branding, a branded content consulting firm that wants to connect brands with the right online stars, has hired Rafi Mamalian to be its new chief revenue officer and head of brand partnerships.
Twitch Is Acquiring GoodGame To Make Pro Partnerships More Appealing
Video-game-streaming service Twitch just announced that it will acquire GoodGame, a full-service agency dedicated to serving the needs to pro-gamers and brands looking to be involved in the eSports industry.
Tech Crunch http://tcrn.ch/1B8FJJL
Conde Nast Bites Into Apple TV
Conde Nast Entertainment has stuck a deal to place its video website The Scene on Apple TV, giving an over-the-top distribution boost to the three-year-old business that focuses in part on providing Web video content.
Happs With Apps
This Hilarious 4-Year-Old Girl Is Vine’s Most Beloved Star
Meet Ava Ryan. She’s hilarious, she’s poignant, she’s honest — and she’s only 4-years-old. The tyke, who has yet to start Kindergarten, is Vine’s most beloved star. You’ll soon see why.
Business Insider http://read.bi/1ywX3Kz
YouTube’s Apple TV App Now Features Ads
A quartet of new apps have arrived on Apple TV, but maybe the most important update is that the YouTube app on the streaming device now supports advertising.
Tech Crunch http://tcrn.ch/1zJNRPX
Streaming Video News
Youku Tudou, One Of China’s Leading Streaming Video Sites, Launches Its First Hardware Line
Youku Tudou, already one of China’s largest streaming video sites, is moving into hardware as well. The company said that its first three devices—a WiFi router, smart TV box, and 15.6-inch Android tablet—will be available next January.
Tech Crunch http://tcrn.ch/12MJBE8
CBS CEO Leslie Moonves Suggests NFL Could Become Part of New Digital Service
CBS CEO Les Moonves suggested on Tuesday that NFL games might some day be offered on CBS All Access, the network’s digital offering launched in September.
Fullscreen Expands Into India With Qyuki Strategic Alliance
Multichannel network Fullscreen is teaming with India’s Qyuki in a move that aims to enhance opportunities for content creators in the rapidly growing video market. Digital broadcast network/MCN Qyuki was founded by director Shekhar Kapur, composer AR Rahman and executive Samir Bangara and has a network and content studio that features such talent as Rahman and fellow composer Ranjit Barot.
Coming in April: HBO Go, Even if You Don’t Have Cable
Finally, one less reason to pay for cable.
Business Insider http://read.bi/1vEnEOB
Huffington Post http://huff.to/1zvN9Yl
The Top 10 YouTube Videos Of The Year
Google just released its list of the top 10 YouTube videos of the year, highlighting the clips that got the most views, shares, comments, and likes.
Business Insider http://read.bi/1yP3DuJ
2014’s Most Viral Videos And Pop Culture Moments Crammed Into One Video
YouTube just released its annual video mashup tribute to all the biggest viral hits of 2014.
You’ll see references to big movies like “Guardians of the Galaxy,” hot music videos like Katy Perry’s “Dark Horse,” this year’s notable people, like Kid President and John Oliver. It also showcases the biggest YouTube stars like Bethany Mota, Jenna Marbles, and PewDiePie, and tons of cultural and viral meme references, like the video’s nod to the Ice Bucket Challenge, the crazy-popular “First Kiss” video, and our obsession with the “Frozen” song “Let It Go.”
Business Insider http://read.bi/1yzViHw
Proactiv Teams with YouTuber Eva Gutowski on New YouTube Series
Proactiv is the latest brand to increase its investment on YouTube content and marketing.
Pretty Little Liars’ Shay Mitchell: Now on YouTube!
I’m a little late to the party on this, which is embarrassing, but Pretty Little Liars‘ Shay Mitchell has aYouTube channel!
Videos to Watch Right Now
Viral Video of the Week: Samsung Enlists Celeb Couple For Holidays
Samsung is bringing real-life celebrity couple Kristen Bell and Dax Shepard home for the holidays.
Jeff Bewkes: Time Warner Wants VOD To “Create A Revolution” In TV
Seems that Time Warner CEO Jeffrey Bewkes sees little wrong with the entertainment business that can’t be cured by more video on demand. “That is clearly where the power of video content reaches its full realization,” he told investors today at the UBS Global Media and Communications Conference.
Netflix Plans to Launch 20 New Originals Every Year
Chief Content Officer Ted Sarandos unveiled company plans to produce more new shows and seasons
NBCUniversal Launches Digital Channel for Fitness Content
NBCUniversal has launched a new SVOD streaming channel for fitness and lifestyle programming.
International Olympic Committee to Launch OTT Channel
The International Olympic Committee plans to launch an over-the-top streaming channel comprised of highlights and other features from previous Olympic games.
VideoInk http://bit.ly/16665lWTags: 8, apple tv, ava ryan, bethany mota, BMW, CBS, China, Cimorelli, CNE, conde nast entertainment, dax shepard, Entertainment One, facebook, facebook autoplay, fullscreen, goodgame, google, hbo, Ice Bucket Challenge, India, international olympic committee, Jeff Bewkes, Jenna Marbles, john oliver, kid president, Kristen Bell, leslie moonves, MCNs, MLB Advanced Media, MLBAM, Mozaic Branding, NBCUniversal, Netflix, News2Know, NFL, oreo, pay tv, PewDiePie, pretty little liars, Proactiv, PwC, qyuki, Rafi Mamalian, samsung, Ted Sarandos, time warner, twitch, UK's advertising standards authority, us global media and communications conference, vessel, Vine, viral videos, watchmojo, WME, youku tudou, youtube