Wednesday 2.19: News to Know
Former Sony and Microsoft executive Tian Lim is set to join Hulu as its new chief technology officer.
Opinions & Analysis
Jimmy Fallon Is “A Tonight Show Host Who Speaks YouTube”
Last night, as you might have heard, Jimmy Fallon made his debut as host of NBC’s “Tonight Show.” This is a big deal for NBC and its owner NBCUniversal.* What does it mean for the Internet? It means that someone who has a Very Important network TV perch is also quite consciously appealing to people who don’t watch TV. That is: As YouTuber Tim Shey put it last night — Jimmy Fallon “speaks YouTube.”
Deals & Signings
Microsoft Confirms Jordan Levin as New EVP at Xbox Entertainment
Jordan Levin has been named to an executive vice president role at Xbox Entertainment Studios, the original production division of Xbox and Microsoft.
Streaming Video News
Believe Entertainment Group’s Game-Show Series Tops Hulu Rankings
Believe Entertainment Group’s male-skewing original series “Money Where Your Mouth Is” was the top game show on Hulu and Hulu Plus this winter, per internal data from the video service.
Banning Netflix From Its Set-Top Boxes Won’t Save Comcast
It’s easy to see why Comcast wouldn’t want Netflix on its television set-top boxes. For one thing, it looks like the cable giant is building a clone of the popular video streaming service. But the fact that Comcast feels the need to play catch-up with Netflix at all speaks to a deeper threat: Netflix doesn’t play by cable’s rules. And those rules are what has kept Comcast on top.
Business Insider http://read.bi/1h6d9yz
Showtime Anytime authenticated VOD service is now available on Roku devices. The deal is the first time Showtime subscribers can stream the service directly on a TV. Users of the streaming software platform who subscribe to Showtime will have unlimited on demand access to the net’s programming, as well as live broadcasts of both East Coast and West Coast feeds.
Apple TV Is Starting To Sound More Like Hulu Than A Cable Replacement
While rumors about the Apple TV have been floating around for years, it’s only in recent weeks that we’ve started to get a clearer picture of what Apple might be trying to do in the television space.
Business Insider http://read.bi/1fyOrnW
Netflix To Stream Original Australian Version Of ‘Rake’
As Fox’s incarnation of Rake continues to struggle in the ratings, the Aussie series on which it’s based is coming to America. Netflix has inked a deal to stream the first two seasons of Rake, which stars Richard Roxburgh as Cleaver Greene, the flawed but likable defense attorney whose clients range from bigamists to cannibals to serial killers.
CBS CEO Admits Streaming TV Service Aereo Isn’t A Huge Threat Even Though The Two Companies Are Headed For A Supreme Court Battle
Broadcast networks have been at war with live TV streaming service Aereo since 2012, but CBS CEO Leslie Moonves admitted to investors and analysts last week during the company’s Q4 earnings call that he doesn’t consider the startup a threat.
Business Insider http://read.bi/O9BThd
New ZEFR eBook Reveals How YouTube Influences Shoppers
Today, ZEFR released an eBook revealing the secrets all brands want to know about YouTube’s influence on potential customers. According to ZEFR’s “Beyond Reviews: The 12 Types of Videos Already Influencing Your Customers,” 53% of shoppers turn to YouTube for product reviews.
Freddie Wong’s Rocket Jump Adds Two New Shows to Production Slate
From Digital Entertainment World 2014, Collective Digital Studio chief revenue officer, Alex Angeledes, announced that Freddie Wong’s production shingle Rocket Jump has added two new original series to its development slate. Titled “Dimension 404″ and “Devside,” both shows are said to not yet be in production.
Simon’s Cat Has a New Home at Channel Frederator Networks
The Channel Frederator Network, an animation MCN from Fred Seibert’s Frederator Studios, has signed Simon’s Cat, the second-most popular toon channel on YouTube.
Tube Cast shoots YouTube vids to a Chromecast from Windows Phone
Why should iOS and Android devices have all the Chromecast fun? Windows Phone owners can check out Tube Cast, a bare-bones app to stream YouTube videos to a Chromecast that shows potential.
Google Inks $100 Million ‘Upfront’ Deal with Magna Global
YouTube’s parent company, Google, has reportedly inked a $100 million “upfront” deal with Magna Global, a unit of Interpublic Group. Per USA Today, the deal covers digital advertising for various Google properties, including YouTube, as well as the search giant’s online display network and mobile platforms.
How Do You Avoid Ad Tune-Out? Turn Ad-Skipping into a Game
Ad tune-out is a major issue in online video advertising. No matter how many pre-rolls a publisher seeds in front of video content, no matter how entertaining that piece of ad content is, it’s relatively easy for the viewer to flip to a new tab and not pay attention.
Vice and FremantleMedia to Serve Food Content Across Screens
FremantleMedia has partnered with Vice Media on a joint venture to create a multi-platform food vertical for millennial audiences.The new venture, which has yet to receive a name or URL, will focus on creating original food programming for Vice’s younger-skewing online audience. In fact, that seems to be the point of the entire partnership, which is pitched as combining Vice’s reach among the younger set online with Fremantle’s expertise in TV production and distribution.
‘Travel Like the Locals with Darley’ Takes a Trip to Scripps’ Digital Platform ulive
Scripps Networks’ digital platform ulive.com has added DCN Entertainment’s “Travel like the Locals with Darley” to its slate of travel programming.
Funny or Die to Host Jean-Claude Van Damme Video Contest
Funny or Die just announced a new video contest involving your favorite action star, called “Jean-Claude Van Damme’s Make My Movie Challenge.” Using green screen footage in which Van Damme performs typical action movie stunts, contestants have until midnight on March 3rd to upload videos they create by re-editing and cutting the clips.
‘The Dark Prophet’ Goes (Exclusively) to Dailymotion
Dailymotion, the world’s biggest video platform that reaches more than 120 million viewers per month, has picked up exclusive rights to distribute “The Dark Prophet,” a three-part conspiracy-thriller starring musician and actor Henry Rollins (“Sons of Anarchy”).
Infographic: Home Improvement Shoppers Use Online Video More Than TV
Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the companies are releasing data from the research and exclusively sharing this infographic with VideoWatch. Home Depot, Lowe’s, Walmart, Sears and other retailers may be interested in what it suggests about online video with this consumer niche.
Branded Video Views Highest for Electronics, Auto Industries
Total video ad views leapt more than 50% year over year in Q4 2013
eMarketer http://bit.ly/1jc1zUoTags: branded video, Collective Digital Studio, Comcast, Frederator, Hulu, Jimmy Fallon, MCN, Microsoft, Netflix, News2Know, Simon's Cat, Tremor Video, Vevo, Video Advertising, Xbox, youtube