Wednesday 3.11.15: News to Know
Cable TV Group Blames Subscription Web TV For Ratings Woes
In seeking to figure out why viewership is down across so many cable TV networks, ad sales executives from the industry gathered for a frank talk last week by the Cabletelevision Advertising Bureau, according to people who attended the meeting.
USA Today http://usat.ly/1GEIAQu
Opinions & Analysis
YouTube Turns 10: How Competition Crashed the Party
If there could be said to be a poster boy for YouTube, it may well be Freddie Wong. Known online as FreddieW, the 29-year-old is the creator of “Video Game High School,” a comedic sci-fi series featured on billboards and in TV, print and online ads, as part of YouTube’s fall 2014 promo campaign.
Internet Serves as Spawning Ground for Emerging Animators
Not long ago, the main road to animation careers ran through art schools, and while many young animators still follow that path, other avenues are emerging.
One Small Step For Unbundling, One Big Leap For HBO
This week HBO finally announced the arrival of HBO Now, a streaming over-the-top access pass to HBO content for $14.99 a month.
Why TV is still beating digital in the UK, in 5 charts
The TV advertising spend in the U.K. is at an all-time high, according to new data. This comes even as TV viewing has declined over the same period for the first time in years. As counter-intuitive as that may seem, TV’s dominance as a marketing medium still holds in the U.K. for one main reason: its reach, impact and efficiency is unrivalled, even in the Internet age.
MARKETERS, MEERKAT, AND THE BRAND POTENTIAL OF THE LIVE-STREAM VIDEO APP
Ben Rubin, founder of hype-magnet Meerkat, talks about how brands figured into the creation of the app, while marketers and agencies weigh in on the potential of live streaming.
Deals & Signings
YouTube MCN Omnia Media Hires First SVP of Sales
Omnia Media has hired Rose Ferraro to be its senior vice president of sales, a new position at the YouTube multi-channel network.
Brent Weinstein Upped to Partner at UTA – First Digital Agent to Earn Stripe
United Talent Agency, one of the big three talent agencies in Hollywood, has named 8 new partners to the firm, including the digital space’s own Brent Weinstein, who, after running UTA-backed video startup 60Frames between 2007 and 2009, returned to UTA to lead the company’s early digital division.
BBC Vet Phillippa Giles To Head Bandit Television For Endemol Shine UK
The newly-formed Endemol Shine UK is launching a new scripted label, adding to its heft in the British drama sector. Bandit Television will be run by veteran Phillippa Giles who joins from BBC Drama. She has been named Managing Director.
Streaming Video News
SXSW Now Has Its Own, Free Streaming Network
SXSW has launched a free, on-demand streaming network called SXSW On, where music (and film, etc.) lovers can watch the festival in real time even if they can’t make it over to Austin, Texas.
The NY Times Has a New Digital Documentary Channel with Kickstarter
The New York Times has partnered with Kickstarter to launch a new channel on the outlet’s owned-and-operated video platform, Times Video.
Paul Feig’s Original Series for Yahoo to Debut in April
Paul Feig announced that his new series, “Other Space,” will premiere on Yahoo Screen on April 14.
‘The Grace Helbig Show’ Will Debut on E! This April
It was announced a while back that YouTube star Grace Helbig had a talk show in the works with E!. Now, the show has a name, “The Grace Helbig Show,” and a debut date, April 3.
Smosh Games Reboots Community ‘Alliance’ with Three New Shows
Smosh Games Alliance, a creator community made up of Smosh fans, has re-launched on YouTube with three original series.
Coming to Snapchat: live sports broadcasting
Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports.
Les Moonves: Showtime Will Soon Launch A Direct-To-Consumer Streaming Service
“The days of the 500 channel universe are over,” as programmers begin to offer their products directly to consumers outside of the traditional pay-TV bundle, CBS chief Les Moonves told investors this morning at Deutsche Bank Securities 2015 Media, Internet & Telecom Conference.
YouTubers Want Jimmy Fallon and Other TV Stars to Work with Them
Jimmy Fallon has a successful YouTube channel, but that doesn’t make him a YouTuber, at least according to the latest “YouTubers React” video from TheFineBros.
Improv Everywhere’s YouTube embrace pays off
When thousands of pantless New Yorkers descend into the subway system every January, you have one man to thank: Charlie Todd.
The UK is cracking down on advertisers that give free gifts to YouTube stars in exchange for air time
The UK’s advertising regulator is launching a crackdown on brands that give YouTube stars free gifts or pay for products to appear in vloggers’ videos without clearly labeling the video as advertising.
Business Insider http://bit.ly/1GEDxzp
CNBC Kicks Tires on Meerkat Videocasting App
NBCUniversal’s CNBC experimented with the Meerkat broadcasting app — albeit briefly — apparently becoming the first big media brand to use the fledgling service.