Wednesday 3.11.15: News to Know

/ Mar 11, 2015

Digital video industry news today

Cable TV Group Blames Subscription Web TV For Ratings Woes

In seeking to figure out why viewership is down across so many cable TV networks, ad sales executives from the industry gathered for a frank talk last week by the Cabletelevision Advertising Bureau, according to people who attended the meeting.

WSJ http://on.wsj.com/1xcPW54

USA Today http://usat.ly/1GEIAQu

Deadline http://bit.ly/1KW9UwA

 

Opinions & Analysis

YouTube Turns 10: How Competition Crashed the Party

If there could be said to be a poster boy for YouTube, it may well be Freddie Wong. Known online as FreddieW, the 29-year-old is the creator of “Video Game High School,” a comedic sci-fi series featured on billboards and in TV, print and online ads, as part of YouTube’s fall 2014 promo campaign.

Variety http://bit.ly/1E5iWyi

 

Internet Serves as Spawning Ground for Emerging Animators

Not long ago, the main road to animation careers ran through art schools, and while many young animators still follow that path, other avenues are emerging.

Variety http://bit.ly/18Acpmq

 

One Small Step For Unbundling, One Big Leap For HBO

This week HBO finally announced the arrival of HBO Now, a streaming over-the-top access pass to HBO content for $14.99 a month.

TechCrunch http://tcrn.ch/1KSW5ih

 

Why TV is still beating digital in the UK, in 5 charts

The TV advertising spend in the U.K. is at an all-time high, according to new data. This comes even as TV viewing has declined over the same period for the first time in years. As counter-intuitive as that may seem, TV’s dominance as a marketing medium still holds in the U.K. for one main reason: its reach, impact and efficiency is unrivalled, even in the Internet age.

DigiDay http://bit.ly/1EzDR1H

 

MARKETERS, MEERKAT, AND THE BRAND POTENTIAL OF THE LIVE-STREAM VIDEO APP

Ben Rubin, founder of hype-magnet Meerkat, talks about how brands figured into the creation of the app, while marketers and agencies weigh in on the potential of live streaming.

FastCo http://bit.ly/1F6H9Zb

 

Deals & Signings

YouTube MCN Omnia Media Hires First SVP of Sales

Omnia Media has hired Rose Ferraro to be its senior vice president of sales, a new position at the YouTube multi-channel network.

VideoInk http://bit.ly/1GrfhgK

 

Brent Weinstein Upped to Partner at UTA – First Digital Agent to Earn Stripe

United Talent Agency, one of the big three talent agencies in Hollywood, has named 8 new partners to the firm, including the digital space’s own Brent Weinstein, who, after running UTA-backed video startup 60Frames between 2007 and 2009, returned to UTA to lead the company’s early digital division.

VideoInk http://bit.ly/1FL7zxS

 

BBC Vet Phillippa Giles To Head Bandit Television For Endemol Shine UK

The newly-formed Endemol Shine UK is launching a new scripted label, adding to its heft in the British drama sector. Bandit Television will be run by veteran Phillippa Giles who joins from BBC Drama. She has been named Managing Director.

Deadline http://bit.ly/1xcRqfy

 

Streaming Video News

SXSW Now Has Its Own, Free Streaming Network

SXSW has launched a free, on-demand streaming network called SXSW On, where music (and film, etc.) lovers can watch the festival in real time even if they can’t make it over to Austin, Texas.

VideoInk http://bit.ly/1MsOOmL

 

The NY Times Has a New Digital Documentary Channel with Kickstarter

The New York Times has partnered with Kickstarter to launch a new channel on the outlet’s owned-and-operated video platform, Times Video.

VideoInk http://bit.ly/1EzyDDa

 

Paul Feig’s Original Series for Yahoo to Debut in April

Paul Feig announced that his new series, “Other Space,” will premiere on Yahoo Screen on April 14.

VideoInk http://bit.ly/1AixLeC

 

‘The Grace Helbig Show’ Will Debut on E! This April

It was announced a while back that YouTube star Grace Helbig had a talk show in the works with E!. Now, the show has a name, “The Grace Helbig Show,” and a debut date, April 3.

VideoInk http://bit.ly/1wXCU0S

 

Smosh Games Reboots Community ‘Alliance’ with Three New Shows

Smosh Games Alliance, a creator community made up of Smosh fans, has re-launched on YouTube with three original series.

VideoInk http://bit.ly/1EblQEg

THR http://bit.ly/1MrrML7

 

Coming to Snapchat: live sports broadcasting

Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports.

DigiDay http://bit.ly/1FaGAO1

 

Les Moonves: Showtime Will Soon Launch A Direct-To-Consumer Streaming Service

“The days of the 500 channel universe are over,” as programmers begin to offer their products directly to consumers outside of the traditional pay-TV bundle, CBS chief Les Moonves told investors this morning at Deutsche Bank Securities 2015 Media, Internet & Telecom Conference.

Deadline http://bit.ly/18bB40B

 

YouTube News

YouTubers Want Jimmy Fallon and Other TV Stars to Work with Them

Jimmy Fallon has a successful YouTube channel, but that doesn’t make him a YouTuber, at least according to the latest “YouTubers React” video from TheFineBros.

VideoInk http://bit.ly/1xcJqLF

 

Improv Everywhere’s YouTube embrace pays off

When thousands of pantless New Yorkers descend into the subway system every January, you have one man to thank: Charlie Todd.

DigiDay http://bit.ly/1C4WeJU

 

The UK is cracking down on advertisers that give free gifts to YouTube stars in exchange for air time

The UK’s advertising regulator is launching a crackdown on brands that give YouTube stars free gifts or pay for products to appear in vloggers’ videos without clearly labeling the video as advertising.

Business Insider http://bit.ly/1GEDxzp

 

Industry Highlights

CNBC Kicks Tires on Meerkat Videocasting App

NBCUniversal’s CNBC experimented with the Meerkat broadcasting app — albeit briefly — apparently becoming the first big media brand to use the fledgling service.

Variety http://bit.ly/1wtDIKc

 

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