Wednesday 3.12: News to Know
Obama Schools Galifianakis on ‘Between Two Ferns’
What starts out as the typical “Between Two Ferns” insult banter becomes an important plug for affordable health care when President Obama stars as Zak Galifianakis’s guest.
Deals & Signings
Twitter Wants More Video Revenue, So It Hires a Former YouTube Exec
Twitter is not yet a profitable company. To get to that level, the company has been pitching itself as the perfect second-screen marketing platform for networks and studios — the pitch essentially being: People already come to Twitter to talk about your movies, TV shows, and videos, so why not serve them additional video content (and ads) while they’re doing it?
Former DoubleClick Exec to Oversee Wochit’s Brands Division
Wochit, the cloud-based video platform that turns brands, publishers, and MCNs into video creators themselves, has hired former DoubleClick executive Marc Schraer. As Wochit’s new senior vice president of sales, he will be responsible for the company’s Brands division.
Streaming Video News
Amazon Greenlights Four of Its Five New ‘Primetime Pilots’
Of the five “primetime” (for adults) pilots Amazon Studios debuted last month as part of its ongoing original programming initiative, the company has greenlit four of them. According to Variety, the cop-drama “Bosch,” the family dramedy “Transparent,” the sci-fi thriller “The After,” and the ballet-sex-comedy “Mozart in the Jungle,” have all received full-season orders.
Deadline Hollywood http://bit.ly/1njodzA
Amazon’s TV streaming box to ship with Netflix and Hulu Plus apps
Amazon’s TV streamer will have apps for Netflix and Hulu Plus, and will possibly support DIAL, but don’t hold your breath for a YouTube app.
Netflix may launch in France this fall, looking for ISP partners
Netflix wants to go to Europe later this year, and the CEO of French operator Orange just spilled the beans about a possible partnership.
There’s A New ‘Netflix For Pirates’ That Makes It Incredibly Easy To Stream The Latest Movies
There’s a new app called Popcorn Time that uses BitTorrent software to let you stream the latest movies for free, Torrentfreak reports, calling the service “Netflix for pirates.” Popcorn Time acknowledges its service may be illegal depending on what country you live in. However, one developer named Sebastian told TorrentFreak he’s not worried about Hollywood hounding the creators.
Business Insider http://read.bi/NXQ4pa
“If the government wants to give them permission to steal our signal, then we will come up with some other way to offer our content and get paid for it.” So said CBS CEO Leslie Moonves yesterday, about what he’d do if the Aereo video streaming service is declared legal by courts. Instead of broadcast, Moonves declared CBS would go completely over-the-top and online.
The Haps With Apps
Hulu Sees Fans of Its Deadbeat Series Marketing on Social App Whisper: First-of-its-kind advertising on new platform
The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages.
H&R Block Enlists YouTubers in Branded Campaign to Get Your ‘Billion Back’
Tax services brand H&R Block is currently in the middle of a “Billion Back” ad campaign, centering on the premise that Americans lost out on a billion dollars worth of tax refunds last year by doing their own taxes. You’ve probably seen ads for the campaign on TV as the April 15 deadline for filing your tax return approaches.
Disney’s Had Talks to Buy Maker Studios
Over the past few years, several major media companies have betted on YouTube multi-channel networks in the form of acquisitions or investments. Now, according to a report from Recode, the YouTube ecosystem could see its biggest acquisition yet. Per Recode, Disney has had conversations with Maker Studios, one of the largest networks on YouTube, for a potential acquisition that could value the MCN at $500 million.
Deadline Hollywood http://bit.ly/1kgUe6K
Business Insider http://read.bi/1dNHP8z
IAWTV and Just for Laughs to Help Creators Pitch Comedy Shows to Industry Pros
The IAWTV is partnering with festival organizer Just for Laughs to launch Pitch ‘Til Your Sides Pitch, a program for web-series creators to submit ideas for comedy shows in front of industry professionals. The program will take place during Just for Laughs ComedyPro, the conference and industry portion of the annual Montreal Just for Laughs Festival.
Hacking the YouTube ‘Creator Playbook’: Polish Your Channel
Congratulations! You now know how to reel in an audience on YouTube and get them to act on your channel that contains a regular video lineup,playlists, and features tentpole programming. Now, let’s close out programming tips from the “Creator Playbook” by highlighting your overall “channel experience.” Remember, great content is nothing without consistency.
Deadline Hollywood http://bit.ly/1ibmo2W
Chernin Group Renews Transmedia Reality Series [email protected]
[email protected],” a social-media reality series developed by The Chernin Group, is coming back for a second season later this year.
Former NBCU and CNN Execs Explore New Online Video Venture
Former top executives at NBCUniversal Entertainment and CNN are exploring a new online video subscription venture, which would offer individual channels based on notable personalities. According to the New York Post, the duo, Jeff Gaspin (former chairman of NBCUniversal Entertainment) and Jon Klein (former president of CNN) have even approached controversial politician Sarah Palin to host one of those channels.
Electus Digital and Demand Media Form the CollegeHumor/Cracked Ad Network
Electus Digital, which oversees sites like CollegeHumor and Dorkly, will now also conduct ad sales for Demand Media’s Cracked.com. As a result, the three properties will be folded into a new media network called the CollegeHumor/Cracked Network, primarily reaching comedy-loving 18- to 34-year-olds.
Discovery and Eric Schmidt Back New Subscription Online Video Platform
After reporting earlier on a new online video venture from Jeff Gaspin, the former chairman of NBC Universal Television, and Jon Klein, former president of CNN US, we now have a name.
Reviewed! Award-Winning ‘My Gimpy Life”s Second Season Rolls on Well
“My Gimpy Life,” created by and starring Teal Sherer, is another “Guild” legacy series, directed by “Guild” veteran director Sean Becker and featuring many cameos from that show’s cast. However, it draws its premise from Sherer. While her role as a member of a rival “Guild” guild was credited as “Venom,” to many she was better known as “the girl in the wheelchair.” And it’s just that sort of thing which is satirized in “Gimpy Life,” a vaguely fictional take on Sherer’s efforts to make it in Hollywood as a paraplegic actress.
Reelio Reels In Seven-Figure Seed Round to Connect Brands with Creators on YouTube
Reelio, a YouTube advertising startup that describes itself as a “Match.com for brands and creators,” has raised a “seven-figure” seed round led by E.ventures. (Per a regulatory filing with the SEC, the total was $1.295 million.)
IAB Refines Digital Video In-Stream Ad Metric Definitions
Remember that report just recently that talked about how confusing it is for some agencies to get into online video advertising, even though they REALLY want to get into online video advertising for their clients? Well, the IAB clearly does as today they put out an updated version of their 2005 video ad definitions document which was called the Broadband Ad Creative Guidelines. How quaint.
ReelSeo http://bit.ly/N6aP0NTags: Amazon, Between Two Ferns, chernin group, disney, funny or die, H&R Block, Hulu, IAB, maker studios, Netflix, News2Know, president obama, twitter, youtube, zach galifianakis