Wednesday 3.19: News to Know

/ Mar 19, 2014

Digital video industry news today

Google Chromecast now available in Canada, UK and 9 other European countries

Google has finally launched its Chromecast streaming dongle — which allows for ’casting’ of content from a smartphone, tablet or laptop to any HDMI-equipped TV — outside the US for the first time since it launched in July last year.






Streaming Video News

Season Three of WIGS’ ‘Blue’ Will Debut on Hulu, Not YouTube

The third season of “Blue,” the Julia Stiles-starring series from scripted-drama digital studio WIGS, will debut on Friday, March 28 — but not on YouTube. Instead, the entire season will be available on Hulu and Hulu Plus.




Google brings its Play Movies video service to 39 new countries

Google just rolled out its Play Movies service, which offers Hollywood Blockbusters for rent or sale, in a whole bunch of additional countries — 39, to be precise



The Haps With Apps

Vimeo Buys Cameo, an App That Allows Users to Shoot Good-Looking Videos

Vimeo has acquired Cameo, a mobile video app that allows users to shoot, edit, and share visually-appealing videos.



YouTube News

Maker Studios Draws Content Deal with Webcomic Brand Penny Arcade

Popular webcomic brand Penny Arcade has inked an original content deal with Maker Studios. Through Maker’s gaming and geek culture network Polaris, Maker plans to develop and produce original programming for Penny Arcade. This content will live across platforms, the companies said. Ostensibly this means the content will show up on Penny Arcade’s YouTube channel, which currently reaches close to 56,000 subscribers, and the Polaris channel, which has more than 500,000.



YouTube Improves Content ID Process After Last Year’s Copyright Kerfuffle

To those creators who were affected by YouTube’s expansion of its Content ID program last fall, which resulted in a lot more video clips (particularly gaming videos) being claimed and taken down by rights-holders, the video site wants you to know it’s been listening.


Hot Pockets Cooks Up Music Video Competition with Defy Media

It’s March Madness time, and as is the case with every other major media event, brands are looking to get involved. For instance, here’s Hot Pockets, which today is launching a bracket-style music video competition with some prominent YouTubers.


YouTube To Creators On Copyright Issues: Here’s How We Can All Do Better

We love YouTube, but sometimes the tone they seem to effect comes across as … haughty. Maybe it’s just us — they’re an awesome company enveloped by a bigger, more awesome company — so probably we just infer things that aren’t there. After all, they have now provided a myriad of ways that make the communication between MCN affiliates and the corporate hub better — they even lay out their methods in a letter, which was sent out to MCN-connected creators this morning.


What Happens After Disney Buys Maker Studios?

Let’s say that Disney does buy Maker Studios, the giant YouTube network. What happens next? Yes, it’s still possible that the deal I told you about last week, which would value Maker at more than $500 million, could fall through. But some plugged-in people tell me that the deal is pretty advanced at this point. Perhaps Disney’s board, which hosted its annual shareholder meeting in Portland today, has already given the go-ahead.


Kanye West, Kim Kardashian Moving Forward in Lawsuit Against YouTube Founder

A lawsuit against YouTube founder Chad Hurley for posting footage of Kanye West’s marriage proposal to Kim Kardashian is advancing to the next stage. The couple, affectionately known as KimYe, alleges in the lawsuit that Hurley violated the confidentiality provisions of a “celebrity appearance release” by distributing footage of the proposal on MixBit. In reaction, Hurley brought an anti-SLAPP motion to stop the lawsuit.

Hollywood Reporter

Associated Press

Media News

Vimeo Distributes ‘The Anonymous People,’ a Film Backed by Its Audience Development Fund

Earlier this year, Vimeo unveiled its Audience Development Program to lend marketing support to select crowdfunded films, in exchange for exclusive digital distribution on Vimeo On Demand, the company’s transactional VOD platform.


MillerCoors Really, Really, Really Wants to Reach Millennials

MillerCoors has inked a series of branded content deals with the likes of AOL, Complex Media, Funny or Die, The Weather Channel, and Comedy Central — all focused on reaching legal-age millennials wherever they are imbibing content (yeah I went there) on the web.



Ford Buckles Up with AOL on New 50-Episode Reality Series

Ford is sponsoring a new series from AOL called “This Built America,” which across 50 episodes will showcase the “rejuvenation of manufacturing in America.” Each episode will spotlight a company in a different state, with new episodes rolling out throughout the year on AOL On as well as AOL-owned sites like, The Huffington Post, Autoblog, Engadget, Daily Finance, and AOL Jobs.


Reviewed! Like Comedians at Their Most Casual? Hop “In Bed with Joan”

Let’s just be clear about one thing: Joan Rivers is a legend. The ground-breaking comedian, who’s become an icon after decades of television appearances, has been working her ass off since the 1960s, and the fact that she’s turned her attentions toward the internet is honestly something the internet should be thankful about.


Cross Screen Digital Video Advertising Gets Best Results

Videology recently put out a whitepaper talking about how they helped four clients utilize online video in order to hit a variety of targets in their marketing campaigns. The interesting focal point of it was that it was aimed at adding another channel to their marketing, in this case, online video to augment their TV spend. The results are pretty interesting and I have summed them all up in brief for a quick workday read.


Video Game Streaming Site Twitch Goes Mobile

Hopes to expand audience to include casual gamers


GSN Greenlights 4 New Series as Advertiser List Grows

Network hints at online originals at its Upfront



ZO, Collective: TV Online Views Can Alter Marketing Plans

TV-related consumer activity online — especially when it comes to interaction with TV networks’ Web areas — increasingly has strong results when it comes to conversion to watching traditional TV viewing. Presenting a joint effort and some TV results at the 4A’s Transformation event in Los Angeles, ZenithOptimedia and Collective, the programmatic/digital advertising technology company, showed how online visits could alter a marketers’ media plans through TV Analytics, Collective’s research service.


Wall Street Journal Accused Of Violating Video Privacy Law With Roku App

Dow Jones has been hit with a potential class-action lawsuit accusing it of violating federal video privacy laws with the Wall Street Journal’s Roku app.

Georgia resident Terry Locklear alleges in her complaint that the news company’s app automatically transmits information about the Wall Street Journal Live clips that users view — along with the serial number of their Roku devices — to the analytics and video ad company mDialog.


U.K. Consumers to Spend More Time With Digital Media Than TV This Year, Forecast Says

LONDON – For the first time ever, U.K. consumers will this year spend more time on digital media, via desktops, laptops, tablets and mobile phones, than on viewing television, according to a forecast from research firm eMarketer.

The study estimating the media consumption of British adults concluded that growth of mobile is the key driver. Meanwhile, time spent on desktops and laptops is plateauing, according to eMarketer.

Hollywood Reporter


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