Wednesday 3.26: News to Know

/ Mar 26, 2014

Digital video industry news today

Patton Oswalt Returns to Host Webby Awards

Patton Oswalt will once again emcee The Webby Awards, the annual ceremony to celebrate the best things in online media and culture. This is the third time the actor and comedian, who’s currently promoting his fifth stand-up special “Tragedy Plus Comedy Equals Time,” will be hosting the awards show.

VideoInk http://bit.ly/1muLLjn

Cynopsis http://bit.ly/1fiZ1jJ

TheWrap http://bit.ly/1lm01L2

EW http://bit.ly/1pyAbkA

Huffington Post http://huff.to/1dNldSz

Streaming Video News

AT&T’s Ralph de la Vega thinks Netflix, not customers, should pay for capacity upgrades

AT&T’s Ralph de la Vega doesn’t want consumers to pay for the capacity that Netflix and other large video streaming services require by pushing for some type of pay-per-use broadband.

Gigaom http://bit.ly/1muE3px

Sony is closing Crackle UK amid increased competition from Netflix and Amazon

Crackle isn’t crackling anymore in the U.K.: The Sony-owned video service will close shop in the market by the beginning of April.

Gigaom http://bit.ly/NRI3Bx

No more Iron Chef: Food Network shows removed from Amazon Prime Instant

Food Network programming has disappeared from Amazon Prime Instant just one year after both companies announced a licensing agreement for hundreds of episodes.

Gigaom http://bit.ly/1dt4xoQ

Cynopsis http://bit.ly/1fiZ1jJ

Sony’s ‘Powers’ Move: Will PlayStation Become a TV Hub?

The battle for living room dominance has another combatant, but what does it mean for Hollywood?

In an effort to expand beyond video games, Sony’s PlayStation will stream the comic book adaptation Powers, produced by sibling Sony Pictures Television, in an exclusive series run on media service PlayStation Network.

Hollywood Reporter http://bit.ly/1l3XEdh

 

The Haps With Apps

Showyou Links Up with Chromecast, Simplifies Channel Business for Creators

In the past year, mobile video platform Showyou has pivoted its strategy from being strictly a video-discovery guide to “a personalized internet TV service.” Essentially, the app wants to be the place to discover and watch web video content, and thinks the best way to go about it is by offering a viewing experience that’s similar to TV.

VideoInk http://bit.ly/1hrt219

YouTube News

Maker Studios to Exclusively Distribute Actress/Singer Kat Graham’s New Docu-Series

Maker Studios, fresh off its $500-plus million sale to Disney, has inked a deal with actress/singer Kat Graham to exclusively distribute her new music documentary series, “Breaking the Record.”

VideoInk http://bit.ly/P0t1dA

New OpenSlate Tool Enables Side-by-Side Comparisons of YouTube Channels

YouTube analytics platform OpenSlate, owned and operated by Outrigger Media, now enables clients to compare the performance of their channels versus others on YouTube.

VideoInk http://bit.ly/1muJGEe

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Although YouTube holds tremendous potential for brand marketing, not enough digital marketing executives are capitalizing on it. To address this challenge, Pixability today announced the ÜberTube 2014 Brand Summit, which is timed to provide critical YouTube data and insight to brands making ad allocation decisions for both the TV Upfronts and Digital Newfronts.

ReelSeo http://bit.ly/1jIx7Rk

PewDiePie Holds ‘Most Subscribers on YouTube’ Crown in Guinness Book Of Records

You know if an Irish beer company says it, it’s legit. Guinness today bestowed its record for most subscribed on Swedish gamer PewDiePie for his more than 25 million subscribers (at the time of the record accounting, it was half that!).

NMR http://bit.ly/1fj5P0I

 

Media News

ABC to Air Concert TV Special Based on Companion Web Series for ‘Nashville’

“On the Record,” a companion web series produced by ABC Digital Media Studio and ABC Music Lounge for the music soap “Nashville,” will be getting some TV time, too.

VideoInk http://bit.ly/1muHa0O

Why Disney’s Maker Studios Deal Is More About Disney — For Now

Disney’s maybe-almost-billion-dollar acquisition of Maker Studios is by far the largest bet on a YouTube business to date. But, at least initially, the deal has less to do with what Disney can do for Maker Studios than what Maker Studios can do for Disney.

VideoInk http://bit.ly/1fiVjq3

Disney’s Doing Great, So Why Buy a Bunch of YouTube Channels?

Disney executives are known for spotting emerging trends, and wow they have a better view.

Mashable http://on.mash.to/1h9vtc6

EXCLUSIVE: Tastemade Is ‘Thirsty For…’ 4K, Expands Drinks Series Internationally

With the launch of the second season of its most popular series, “Thirsty For…” digital food network Tastemade is embracing better-than-HD video quality by shooting the show in 4K. It’s the first of several Tastemade-produced shows that will stream in 4K, which offers an image quality that’s four times better than today’s standard HD.

VideoInk http://bit.ly/1ePiYlc

TrueView Video Ad Campaign Reports Coming to Google Analytics

Unless your marketing department has an unlimited budget or little expectation of a return on investment, the ability to track the effectiveness of a video advertising campaign is vital. Google just made that a little easier with the introduction of a new ‘Video Campaigns’ report in Google Analytics for TrueView ads. Within the next few days, analysts will gain access to new data regarding views and clicks and will be able to slice and dice available conversion metrics.

ReelSeo http://bit.ly/1jIyfEh

Study: 36 Percent of Americans Watch News Online

As news outlets continue to invest in online video, the ad revenue outlook for such ventures remains unclear, according to Pew Research Center’s annual State of the News Media report. The study, released Wednesday, found that the 36 percent of U.S. adults who choose to watch news video online are likely to have a college or graduate degree, make over $75,000 annually and be under 49 years of age.

Hollywood Reporter http://bit.ly/1hru6lF

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