Wednesday 3.5: News to Know

/ Mar 5, 2014

Digital video industry news today

Roku Takes on Chromecast with New, Cheaper Streaming Stick

When Google launched Chromecast last summer, the device was seen as a competitor to connected-TV boxes from the likes of Apple and Roku. In fact, Roku already had a USB-sized “Streaming Stick.” The device cost $100, though, far more than Chromecast’s $35 price tag.



USA Today

Business Insider


Associated Press 


LA Times

Wall Street Journal







Deals & Signings

Fullscreen Names Head of Content for Development of Premium Video

The company has announced the appointment of Ashley Kaplan as its new head of content. Kaplan, who actually has been with Fullscreen since December, is tasked with developing and producing premium content for Fullscreen and its network partners, which include the likes of The Fine Brothers, Lindsey Stirling, and Devin Graham (DevinSuperTramp).



AwesomenessTV Dives into Disney Well to Fill Vacant CMO Role

Disney Studios exec TJ Marchetti is the new chief marketing officer at AwesomenessTV, the teen-centric YouTube content producer and multi-channel network owned by Disney rival DreamWorks Animation.




Media Rights Capital Names Erin Jontow VP of Television

“House of Cards” producer Media Rights Capital has named Erin Jontow its new vice president of television. In her new role, Jontow will focus on the acquisition and development of current and future MRC television projects.


Nerdist Appoints New President and Head of Development

Chris Hardwick’s Nerdist Industries has a new president and head of development. Adam Rymer joins the company as president, responsible for day-to-day operations, revenue growth, and overseeing all Nerdist efforts and expansions across platforms.


‘Squaresville’ Creator Matt Enlow Leaves Comedy Central

Matt Enlow, creator of the popular IAWTV Award-winning comedy series “Squaresville,” has left his position within the digital content division of Comedy Central. With more free time, Enlow hopes to focus more on writing and directing projects across all mediums.


Streaming Video News

Content Media

British TV streaming platform Acorn TV is now exclusively streaming the first three series of Rumpole of the Bailey and Wild At Heart, as well as the first two series of BBC game show IQ and Talks About Nothing.


Norbert Leo Butz Joins Netflix’s Thriller Drama Series From ‘Damages’ Creators

The Rayburn siblings are all in place. Broadway star Norbert Leo Butz is set to co-star opposite Kyle Chandler, Ben Mendelsohn, Linda Cardellini and Sissy Spacek in Netflix‘s 13-episode psychological thriller from Damages creators Todd A. Kessler, Daniel Zelman and Glenn Kessler and Sony Pictures TV.

Deadline Hollywood

The 7 Best Reality Shows on Netflix

Winter is still refusing to release its grip, so it seems like as good a time as any to enjoy some television marathons and wait for spring to appear.


YouTube News

Hacking the YouTube ‘Creator Playbook’: Making Them Click

Yesterday, we told you how to keep an attentive audience on YouTube with decoded info from the  “Creator Playbook.” Now that you know how to get people watching your videos, you need to continue to build your audience.


Working with Family: For Shay Carl, There’s ‘No Downside’

When Rhett & Link asked Shay Carl about the alleged “dark side” of vlogging every single day with your entire family, Butler replied with a simple, “There is no downside.” Of course, he elaborated about working with the “Shaytards” on his “Ear Biscuits” interview.


Rocker Slash Brings You Backstage on YouTube

Rocker Slash is starring in a new YouTube series “Real to Reel with Slash,” which chronicles the artist’s entire journey from LA to Florida as he writes, plays, and records a new album with his band, Myles Kennedy and The Conspirators.


Arnold Schwarzenegger Guests on ‘Epic Meal Time’ to Promote After-School Charity

The latest episode of “Epic Meal Time” has maybe the series’ biggest guest — The Terminator himself, Arnold Schwarzenegger. The former California Governor’s appearance on the popular online cooking show is tied to a campaign Harley Morenstein has launched to support Schwarzenegger’s charity, After School All-Stars.


The YouTube of The Future: Simpler, Less Tacky, More Beautiful

A talk with Ian Spalter, the new co-lead of YouTube’s user experience team, on how he’ll design to whip the lumbering video giant into shape


Conan O’Brien to Host MTV Movie Awards, With Assist from YouTube Creators Our2ndLife

Latenight talkshow host Conan O’Brien will be a first-time host of the 2014 MTV Movie Awards in April, and the Viacom-owned cabler is turning to YouTube supergroup Our2ndLife for a unique series of promotions leading up to and during the event.


Media News

New Ora TV Series ‘Wayward Nation’ Reexamines the American Dream

Ora TV, the digital network behind “Larry King Now,” is launching a new original documentary series later this month called “Wayward Nation.” Created by Mikey McManus and Eric Rusch, the show follows the duo and three of their friends on a cross-country adventure to reexamine what the American Dream means today.


Tumblr May Be More Important for Video Marketing than You Realize

When Adobe released their Q4 2013 Video Benchmark report there was one golden nugget of information that went largely unnoticed. Social network Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit. Additionally, Tumblr is producing nearly identical video view rates as Facebook, with over 1/3rd of referred visits producing a video start.


The Vice guide to video news for millennials

Vice wants to be the millennial CNN. With its new launch of Vice News, the hot media upstart is betting it can find a way to package content to appeal to a younger generation that has tuned out TV news.


Dish Takes Lead in Race to Offer Online TV to Compete With Cable

In the race to deliver television over the Internet, Charlie Ergen’s Dish Network Corp. (DISH) is pulling ahead. With a groundbreaking agreement this week with Walt Disney Co., the satellite-TV company is poised to be the first to offer an Internet-based competitor to cable TV, a new kind of business that other major companies such as Intel Corp. (INTC) and Apple Inc. have tried — and so far failed — to deliver.


Dish Gains Web Rights to Disney TV Shows New Pact

Dish Network Corp. (DISH) reached a groundbreaking agreement to carry Walt Disney Co. programming, gaining rights to offer Disney, ABC and ESPN shows over the Web in addition to its satellite pay-TV service.


Associated Press 


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