Wednesday 4.9: News to Know
Amazon Streams Past Hulu and Apple — Still Behind Netflix, Though
Amazon wants you to know that it’s doing better than Hulu and Apple in terms of streaming video usage. But instead of releasing any internal data, the company is touting a study by video-delivery firm Qwilt that says streams on Prime Instant Video, across some US broadband networks, nearly tripled (278%) in the past year.
The Verge http://bit.ly/1ix5XvC
Opinions & Analysis
Why Microsoft’s Original Programming Might Not Help The Xbox One
With a CBS exec at the wheel, Microsoft is pulling a Netflix. But will the strategy pay off for the company’s new console?
Deals & Signings
Native Ad Company Jun Group Hires Tremor Video’s Michael Schwalb
Native advertising company Jun Group has named Michael Schwalb its new senior vice president of publisher strategy. He will be responsible for Jun Group’s partnerships with digital publishers.
Video Ad Company BrightRoll Hires Former Facebook Exec
BrightRoll has named former Facebook executive Beth Steinberg as its new vice president of people. In her new HR role, Steinberg will lead talent acquisition for the company, with a specific focus on training staffers, managers, and executives “to scale the company.”
Streaming Video News
Production Begins on Netflix’s ‘Marco Polo’
Production is underway on “Marco Polo,” an upcoming Netflix original series based on the adventures of the titular explorer.
Netflix is now streaming 4K, starting with ‘House of Cards’
At the beginning of the year, Netflix revealed that it would be producing all of its original shows in 4K — and now some of that content is finally available to stream. Unsurprisingly, the first show to get the ultra HD treatment is Netflix’s biggest original show, House of Cards. The company has confirmed that the recently launched second season of House of Cards is now available in 4K, along with “some nature documentaries.” Netflix had previously said that it planned to start airing 4K content in the spring.
The Verge http://bit.ly/1e8eQP7
Duo Join Netflix’s New Thriller Drama Series; Trio Book Recurring Roles In Pilots
Mia Kirshner (The L Word) and Waleed Zuaiter (Revolution, Homeland) have booked recurring roles on Netflix’s untitled psychological thriller drama from Sony Pictures TV. Written and executive produced by Damages creators Todd A. Kessler, Daniel Zelman and Glenn Kessler (KZK), the 13-episode series centers on a close-knit family of four adult siblings (Kyle Chandler, Ben Mendelsohn, Linda Cardellini, Norbert Leo Butz) whose secrets and scars are revealed when their black sheep brother (Mendelsohn) returns home.
Elmoflix is here: Sesame Street launches a standalone video subscription service
Clips featuring Elmo, Abby and Grover are available on plenty of sites online, but Sesame Go does offer paying users access to a few exclusives.
How Amazon’s New Fire TV Stacks Up Against Apple TV, Roku, And Chromecast
Amazon unveiled its new streaming TV box last week, the Fire TV. This product is joining a very crowded market. Roku, Apple TV, and Google’s Chromecast are all vying for your attention. Check out the chart below to decide on which you should buy.
Business Insider http://read.bi/R1NXCy
Google May Be Turning Chromecast Into An Information Dashboard For Your TV
Google is looking at enhancing its Chromecast streaming stick with an information dashboard for the weather, local news and personal photos. Examination of the code of a recent update to Google’s Chromecast by asjmcguire on Reddit has revealed dormant components geared up for pulling data about the local weather from the internet and displaying it in simple icon form, as well as other at-a-glance information.
Business Insider http://read.bi/1g7zIoA
Tech Giants Are Making A Huge Play For Online TV
Following the success of Netflix and a fresh push by Amazon in online video, the battle of the tech giants is now moving into television with Microsoft, Yahoo and AOL, among some of the latest players. These moves come as a growing number of consumers are turning away from traditional television to online services such as Netflix, and with those providers looking to draw viewers by offering new, and not just recycled programs.
Business Insider http://read.bi/1ejS8E6
Consumers Showing Interest in Aereo
Over-the-air streaming video service Aereo is still fighting its way through the courts, but should those legal battles be cleared, its prospects for success are pretty strong. According to new research from Centris, 40% of pay-TV households said they would be likely to cancel their TV service and replace it with the new technology if it were available in their market.
Modernizing the Entertainment Industry Supply Chain in the Age of Streaming
Twenty years ago, monetizing content meant releasing it to a sizable audience at the multiplex or on VHS, DVD, pay-per-view or cable television. Under that industry release model, it made sense to ignore most of the catalog and to focus on new releases and a few big winners.
To Cover or Not to Cover: Inside the Pomplamoose Dilemma
As a band that writes original songs, covering other artists’ work to gain recognition can be a frustrating endeavor. Pomplamoose, made up of couple Nataly Dawn and Jack Conte, explained this frustration to Rhett & Link on “Ear Biscuits.”As a band that writes original songs, covering other artists’ work to gain recognition can be a frustrating endeavor. Pomplamoose, made up of couple Nataly Dawn and Jack Conte, explained this frustration to Rhett & Link on “Ear Biscuits.”
Optimize Your YouTube Content for a Multi-Channel Strategy
For years an online strategy meeting went something like, “we really need to tap into those younger demographics online, let’s put together a YouTube channel and start marketing to them.” Later it became, “OK, we have a YouTube channel but we should do some online video advertising, on YouTube.” Now, as the online video industry matures and evolves, that’s just not enough anymore. So the question is, what will the future require for successful online video brand presence?
Endemol Beyond Opens its Doors to Video Content Partners
Since its launch in November 2013, Premium Content Network (PCN), Endemol Beyond USA has been busy signing up major talent like Courtney Love and Pitbull, and now it’s giving other creators a chance to come on board with the network. With the roll out of a new global creator signup feature, video producers can apply to become a content partner with Endemol Beyond, whose multi-channel network has a global audience of more than 250 million views per month.
Mip TV: YouTube Exec Alex Carloss Talks Up ‘The Power Of Choice’
“On demand and online video are no longer competing with each other, they’re competing with every other sources of entertainment,” pointed out Alex Carloss, global head of entertainment for Youtube, in his high-powered mastermind keynote titled “The Power of Choice” at MipTV.
And the Nominees for the 18th Annual Webby Awards Are…
The nominees for the 18th annual Webby Awards, which look to honor the best of the internet, are in.
Xbox Makes It Easier to Upload Gameplay Clips to YouTube
Gaming is a major category on YouTube. All you have to do is look at the seemingly endless amount of “Let’s Play” gaming videos, or actual shows about gaming, or the very existence of Machinima, one of the largest networks on YouTube, or, simply, how the most-subscribed creator on YouTube is a gamer who goes by the name PewDiePie.
CW Seed’s ‘Backpackers’ Graduates to CW TV
“Backpackers,” a web series originally developed by Shaftesbury US and Smokebomb Entertainment for CW Seed, will soon climb up the ladder to The CW Network. The teen-focused TV network has picked up a half-hour version of the show, which will begin airing this summer.
Univision’s La Fabrica UCI Inks Content Deal with Red Bull Media House
Univision’s La Fabrica UCI, an in-house digital studio formed in February, has partnered with Red Bull Media House to produce a series of action-packed original online programming.
‘Fred’ Star Lucas Cruikshank Stars in New Animalist Series
Discovery Digital Networks is rolling out two new series today, starring YouTubers like Catie Wayne (Boxxy), Tay Zonday, Tara Long, and Lucas Cruikshank (Fred), for its Revision3 and Animalist Networks.
Reviewed! ‘Deadbeat’ Brings Out The Dead For Fun
The slacker bro has had a rough time of it lately. The slacker bro is made fun of, set up as an object of ridicule — he’s not seen as a great person. Which is the one powerful element of “Deadhead,” featuring Tyler Labine — he’s actually a nice person.
How an ex-Vice troublemaker is helping make brands funny
The straight-to-Netflix 2013 comedy “How to Be a Man” stars a cinema newcomer, Gavin McInnes, as a former comedian who finds out he’s dying of “male breast cancer.” He hires a young cameraman to capture important lessons and advice to leave behind for his unborn son. Or as one Netflix user summarizes it, “An overgrown man-baby with the maturity of a twelve year old, who finds douchebaggery to be the highest art form, has decided to make a movie with the lead role being played by a guy with the exact same characteristics.”
Comcast And Time Warner Just Exposed Apple’s Plans To Build A New TV Box
We now have even more evidence that Apple is working with cable TV providers for a new version of its Apple TV box. And this time it comes from two of the biggest cable TV providers themselves. In a new FCC filing from Comcast and Time Warner about the companies’ impending merger, there’s mention that Apple is developing a new version of the Apple TV.
Business Insider http://read.bi/1kp92ne
NY Times http://nyti.ms/1ejUcvM
Video-On-Demand Viewing On The Rise
Video on demand viewing continues to climb — especially for TV programming. Programming from broadcast and cable networks saw a 17% increase in time spent viewing in 2013 over the previous year, according to a new Rentrak report on VOD.
Mip TV: DailyMotion Boards Half-Hour Reality Format ‘Jump Outs’
Digital platform DailyMotion has commissioned “Jump Outs,” a half-hour reality format produced by U.S. digital studio SXM.
Variety http://bit.ly/1k3FGYMTags: Alex Carloss, Amazon, Amazon Prime Instant Video, brightroll, Dailymotion, Endemol Beyond, fire tv, Hulu, hulu plus, Jun Group, Microsoft, MIPTV, Netflix, News2Know, Sesame Street, Tremor Video, Xbox, youtube