Wednesday 5.14: News to Know
Hulu Nabs Netflix Exec Jenny Wall to Head Marketing
In the coming year, Hulu plans to triple its marketing spend for its original series. Hulu CEO Mike Hopkins said that during the company’s upfront/newfront in New York two weeks ago.
Media Post http://bit.ly/1sNtwqb
Deals & Signings
NowThis News’ Editor-in-Chief Ed O’Keefe Departs for CNN
NowThis News’ editor-in-chief Ed O’Keefe has left the company to join CNN as its new VP of CNN Money and Politics. In the role, O’Keefe will be responsible for all digital content for the two beats as well as the creation of cross-platform content.
Streaming Video News
Xbox to Move Video-Streaming Apps in Front of Paywall
For a long time, if you wanted to watch Netflix content on your Xbox, you needed the customary Netflix subscription as well as an Xbox Live Gold membership, which costs $60 per year.
Twitch.tv is bigger than HBO Go, according to Sandvine’s traffic data
U.S. internet viewers watch more videos of gamers battling each other online than streams of HBO’s online service, according to new data from Sandvine.
Netflix and YouTube Still Rule Bandwidth Usage in North America
Netflix is still the king of online video consumption in North America. According to the latest report from broadband networking company Sandvine, Netflix accounted for 34.2% of “downstream” traffic during prime-time hours (which Sandvine defines as 7-11pm) in March 2014.
Associated Press http://apne.ws/1leBvrv
New Programming and Deals
International TV and movie streaming service DramaFever has added Cantonese TVB dramas for U.S. viewers on its digital platforms. The first three titles from TVB on the service include:Beyond the Realm of Conscience, The Hippocratic Crush and Lives of Omission.
Amazon Adds Teen Dramedy ‘Spectacular Now’ Under Exclusive A24 Pact
Amazon.com is now streaming comedy-drama “The Spectacular Now,” starring Shailene Woodley and Miles Teller, exclusively to Prime Instant Video customers under its content-licensing deal with distributor A24.
The Haps with Apps
Goodbye, TV Channels—And Hello, TV Apps
Television is evolving. Increasingly, it’s all about the apps now—browsable, downloadable, interactive TV applications. You can thank the swelling ranks of streaming services and devices for that. The software applications they’re delivering to our living rooms are growing in number and prominence. And they’re starting to eclipse the passive, one-way broadcasts we once fought over for two-way, interactive experiences that let you share democratically among multiple users (née viewers) across mobile devices and computers.
Rhett & Link and Dude Perfect Crack YouTube’s Monthly Ads Leaderboard
YouTube creators Rhett & Link and Dude Perfect made the top 10 in YouTube’s Ad Leaderboard for April 2014. The rankings showcase the ads that people watched the most during a particular month — though the placements are determined by an algorithm that factors in organic views, paid views, and how much of the video people watched, according to YouTube.
10 Huge YouTube Stars You’ve Probably Never Heard Of
YouTube can be a big moneymaker for anyone with a big idea, a camera, and some basic video editing skills. You may have heard of some of YouTube’s biggest stars, like Bethany Mota, who’s best known for her charming shopping videos, or Jenna Marbles, whose videos on life as a woman have millions of fans.
Business Insider http://read.bi/1lmIz4e
Lionsgate’s BeFit YouTube Channel Hits 1 Million Subscribers
Lionsgate’s BeFit YouTube channel has passed the 1 million-subscriber mark. The fitness channel, which features videos taught by trainers, is also part of YouTube’s new Google Preferred program, which gives advertisers access to the video streaming platform’s top 1 percent of channels.
Everyday Health and Meredith Vieira Team Up on New Content Initiative
Health-and-wellness media company Everyday Health has teamed with the former “Today” co-host on a new digital content initiative.
Mashable Launches New Daily Series Hosted by Elliott Morgan
Social news site Mashable has launched a new daily series called “The Mashable Minute,” which will provide a quick take on some of Mashable’s top stories.
TaylorMade’s Live Product Video Seems Teed Up for Social Takes a swing at innovation
TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.
Native Advertising Could Feel Right At Home On Smaller Screens
It gets a little pointless to mark trends in online video. It’s still an awfully new business so that what you might want to call a trend is really just evolution. Yahoo, for example, just announced new native advertising properties for mobile devices, which would seem to be hitting two evolutionary birds with one stone.
Media Post http://bit.ly/1iSVcH0
TVPage Lets Brands Create Video Content Channels On Web Sites, Social Media
Charbroil, Jerome’s Furniture, Uncommon Goods, and Tilly’s, among others, are all conscious that consumers are watching more videos from desktops and mobile devices. The companies have or plan to create online TV channels with help from TVPage, which officially rolls out its platform this week. The platform allows marketers to create a TV channel for their Web site, Facebook, Twitter and other social sites by pulling in content hosted on Vimeo, YouTube and more.
Media Post http://bit.ly/RQkM5q
ABC Steps Into First-Ever Programmatic Video Trial For 2014 Upfront
Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work with FreeWheel in launching a sell-side marketer/agency service in a test to be conducted this summer. Digital video advertising inventory in the programmatic effort will be from ABC Entertainment and ABC News programming, as well as cable network ABC Family.
Media Post http://bit.ly/1sNtkqX
Comedy Website Weather From to Launch with David Krumholtz
A new comedy website is looking to liven up your local weather report. Weather From will launch May 20 to provide daily weather updates with a twist — actor David Krumholtz will read the report in character as Jewish grandmother Gigi. The comedian has pretaped 35 different video segments that will play based on the weather in a particular region.
Meet the demented mind behind the viral video ad for a used Volvo
Volvo may never before have been described as “a masterpiece of kinetic energy” or bragged about its “increased lumbar support, and Hepatitis B.” But copy like that accompanied by dramatic music and sweeping shots are meant to help sell Swedish art director Christoffer Castor’s 1993 245GL. The orange auto — with its matching orange steel rims, “cold hurled and forged in spotless tweed” — is the star of one of the most overly dramatic and hilarious used car ads the Internet has seen.
The Missing Piece of the Video Ad Puzzle: Content Plus Monetization
The last decade has seen a whirlwind of upheaval and innovation in digital publishing. Gone are the heady days in which advertising more than covered the costs of printing and distribution. That time has been replaced by a seemingly never-ending cycle of experimentation, trial-and-error and occasional victories in the great battle of the Digital Age: monetization.
Tags: ABC, Amazon, BeFit, David Krumholtz, DramaFever, Everyday Health, HBO Go, Hulu, lionsgate, Mashable, Meredith Vieira, Netflix, News2Know, rhett and link, Sandvine, TaylorMade, TVB, TVPage, twitch, Xbox, youtube