Wednesday 5.21: News to Know

/ May 21, 2014

Digital video industry news today

Netflix Announces Newest European Territories

Netflix will be coming to Germany, France, Austria, Switzerland, Belgium, and Luxembourg later this year.


The Wrap




Business Insider



Associated Press

Opinions & Analysis

DCNF: Newfronts 2014 Programming Compared to 2013

If you kept up with us during the 2014 Newfronts, you saw there was a remarkable volume of programming announced. Between renewals, new series, new players, old players, it’s nearly impossible to keep track of who’s doing what year by year.



Twitch Is Basically League Of Legendsville

Google might be paying a billion dollars for an audience that’s mostly interested in watching people play a single game.



Will YouTube Crack Down On Twitch’s Beloved Cleavage Cams?

Google is reportedly close to a deal to buy Twitch, the streaming video service, for $1 billion, and make it part of YouTube.



Why the Twitch Purchase is Great for YouTube But Could Suck for Twitch

Let me start off by saying that the recent rumor that YouTube will pay $1 billion to acquire Twitch is great news for YouTube and makes perfect sense. Google created a great feature with Google hangouts and although they integrated it well with YouTube, it never gained traction as a community based streaming tool, like Ustream or BlogTV. Acquiring Twitch, even at the steep cost of $1 billion, would instantly give YouTube the top online streaming community. Even better is the fact it is almost solely based on video games, one of the fastest growing segments on YouTube. As is evident with YouTube, it is more the community behind the site that helps push it to successful heights, rather than simply the site itself.



What The Twitch Acquisition Means For YouTubers and Twitch Gamers

If you’re a YouTuber, you’re probably thrilled with the impending Twitch purchase by YouTube for $1 billion. If you’re a Twitch user, your optimism is likely significantly less. But then, everybody tends to be down whenever a big corporate entity takes over a unique company.

Already the hashtag #RIPTwitch has been circulating, with Twitch gamers foreseeing a slew of corporate bullshit and headaches that bogged YouTubes gamers down earlier this year — particularly the copyright issues YouTube experienced. YouTube inadvertently isolated a lot of its core gaming group when they began shifting monetization around in the wake of copyright claims from music licensees. Now Twitch users are anticipating the same problems.



Why Twitch could be the best $1 billion Google ever spends

My Juggernaut was surrounded by enemies on all sides. In dire straits after losing most of his allies, he was being targeted for a Walrus Punch to complete the kill. But then I Omnislashed. Two dead enemies later, my digital hero was retreating to base with a sliver of health remaining, while my real-world fist was flying into the air with the same passion as you’ll soon be seeing on Wimbledon’s tennis courts. I was playing Dota 2 and wishing that the whole world could be around to appreciate my gaming triumph.

The Verge



Without A View Rule, Facebook Premium Video Ads Will Cause Confusion

And lo it came to pass. After Facebook users have peered at their news feeds in wonder, questioning why videos now miraculously appear to be playing automatically, we get the answer we knew was there all along. Facebook Premium Video ads are coming to Britain next month, although they are unlikely to make an impact until the summer holidays or just after because each 15-second creative must be vetted individually.




Inside Esquire’s digital strategy

Esquire has always been in the business of highlighting the must-haves and key items of each fashion cycle. So when iconic brands like MINI are looking to foot the bill for a video series, the seer of men’s style doesn’t see it as a conflict of interest, but a mandate to do more rich (and often interactive) multimedia content.


Streaming Video News

Netflix Now Streaming Brazilian World Cup Special

Just in time for the start of the World Cup, Netflix has acquired Red Arrow International’s World Cup Special “Mata Mata.” Translating literally to “kill kill,” the documentary feature’s title also serves as the Brazilian term for “knockout match.” It premiered this past Friday, May 16th, on Netflix.



Yahoo Close to Acquiring Video-Streaming Startup

Yahoo Inc. is looking to bolster its Web-video technology with another acquisition. The Internet portal is close to finalizing an acquisition of video-streaming startup RayV Inc., according to people familiar with the matter. A Yahoo spokeswoman declined to comment. RayV co-founder Omer Luzzatti didn’t respond to requests for comment. An acquisition would be one of several Web-video deals negotiated by Yahoo Chief Executive Marissa Mayer in recent months as she aims to turn her video site, Screen, into a viable competitor to GoogleInc.’s YouTube.




Netflix to Focus on Adding Higher-Rated and Exclusive Titles, CFO Says

Finance chief David Wells says negative reaction to price hike has been ‘small,’ confirms Netflix did not bid for HBO content




Netflix Wants To Figure Out The Movie You Want Before You Even Realize It

Less might be more, even for a company buoyed by a seemingly inexhaustible array of movie and TV titles. At least that’s what Netflix Chief Product Officer Neil Hunt implied, TechCrunch reported, as he delivered an Internet Week keynote address Monday in New York City.

Business Insider


HBO shows are now streaming on Amazon Instant Video

As promised, a number of HBO shows are now available to stream through Amazon Prime Instant Video. Starting today, you’ll be able to stream the complete run of older shows like The Sopranos, Six Feet Under, The Wire, Eastbound & Down, and Flight of the Conchords. For newer shows like Treme, True Blood, and Boardwalk Empire, meanwhile, only select, early seasons are available. Amazon and HBO announced the partnership last month, which will eventually include much more recent series like Girls and Veep, but not until three years after they air on HBO. And even though mega-hit Game of Thrones is absent, the deal still provides Amazon with a solid advantage in its streaming war with Netflix.



FCC Will Look Into Netflix’s Peering Complaints, Chairman Says

The FCC will look into issues raised recently by Netflix and other companies about Internet traffic delivery, chairman Tom Wheeler said at a hearing Tuesday, as he faced a bipartisan chorus of complaints about his recent net neutrality proposal. Most lawmakers on the House Communications and Technology Subcommittee focused on the FCC’s net neutrality proposal released last week, which would open the door to allowing Internet providers to offer fast-lane service.


The Haps With Apps

Vine Celebrity Marcus Johns Signs With UTA 

Vine celebrity Marcus Johns has signed with UTA for representation in all areas,The Hollywood Reporter has exclusively learned. The Florida-based comedy personality’s six-second, looping micro-sketches have attracted 4.6 million followers to his account on the Twitter-owned mobile app Vine.


YouTube News

Mockumentary Vines Are a Huge Hit With YouTube Viewers Also newsflash: Godzilla can’t be real

If you’ve seen five Vines, you’ve probably seen them all. Smosh is back with another round of fake clips that mimic the different styles of videos that can be seen on the Twitter-owned social video platform. From the “what it feels like/what it actually feels like” narrations to creative editing techniques to clever plays on words, Smosh, a YouTube publisher, has all your 6-second needs covered.



Who Is Racing Ahead on YouTube? An Audi, BMW, and Mercedes-Benz Case Study

Car manufacturers are very familiar with races on the track. But what about competition on YouTube? We did a study across the top 30 automotive brands worldwide, analyzing both videos created by the brands as well as the YouTube accounts of 1.5 million enthusiasts who have created their own videos about their favorite cars. Today we put the Audi, BMW, and Mercedes-Benz brands to the test to find out how each brand is doing. All three are German luxury brands that perform well in the U.S. and across the world. But how well do they do on the world’s No. 1 video platform?



YouTube Sports Network The Whistle Uses Part Of $10 Million Funding To Bring The Harlem GlobeTrotters To YouTube  

Sweet Georgia Brown, the greatest basketball team of them all, the Harlem Globetrotters, are destined to become YouTube stars with help from sports-themed MCN The Whistle. The initiative, which we’re terming “Operation: Globetrotter” because it sounds neat, comes on the heels of The Whistle raising a reported $10 million in funding. And if you’re going to get $10 million, you’d be hard-pressed to find a better way of spending it than on a gaggle of basketball comedians who make seemingly impossible baskets and are equal parts clown and gifted athletes.



YouTube Gamer SeaNanners reaches 1 Billion views

Adam Montoya –  better known by his internet handle SeaNanners – has just reached a jaw-dropping 1 billion+ views on his YouTube gaming channel


Media News

‘Burning Love’ Producers Ink First-Look Deal with Fox Broadcasting

Fox Broadcasting is teaming with “Burning Love” and “Children’s Hospital” producer Jonathan Stern and former Paramount digital executive Keith Quinn.




Comedy Central Web Series Turns into Feature Film Starring Jason Nash

Ever heard of the comedian/actor/writer Jason Nash? Though you very well may not have, he does have 1 million followers across social media, including close to 800,000 followers on Vine.




An (Artificially) Sweet New Web Series Now on WomensForum

Sweet’N Low has announced a new video advertising campaign to take place on Produced by the website’s production branch Studio 444, the six-part, digital series called “Makin’ Life Sweeter” will feature fitness tips, recipes, and style guidelines from experts like Andrea Metcalf, a Chicago-based fitness guru.



Vimeo to Distribute Rick Fox-Starring ‘Off Season’ from Vuguru

Vimeo has secured a deal with Vuguru, the digital studio founded by former Disney CEO Michael Eisner, to distribute the sports-comedy “Off Season” via the video platform’s growing on-demand service.



Epoxy Hopes to Merge Video with Social for Creators of All Sizes

YouTube is the biggest video-distribution engine on the web. But as any creator — independent or studio — will tell you, success in online video isn’t simply a matter of putting a video up; people have to be able to find it. And if they choose to talk about it, the creators then have to be able to find them. That’s how you build a sizable audience for your content and channels.



Scripps’ Travel Channel and ulive to Grant Web Series Order at NYTVF

Two properties owned by Scripps Networks Interactive are teaming up to offer a web series order to an independent creator at the upcoming New York Television Festival.




What Would Buddha Do? Answers on New Ulive Series

Magnet Media Originals and ulive announced today the launch of their new series, “Dear Buddha.” Owned and operated by Scripps Networks Interactive, ulive will host the Magnet Media produced show on its Lifestyle Network.



Facebook Expands Video Ads Internationally

Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international launch comes two months after Facebook introduced the 15-second video ads that play automatically in users’ news feeds with the sound muted until clicked on.



Vindico Launches DSP For Video, Features Built-In Tech To Grade Ad Quality

Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts a focus on quality inventory. Vindico says the DSP uses Adtricity — Vindico’s media measurement tech — to rank and rate all of the inventory it sees based on viewability and ad quality. The Adtricity tech grades the performance of inventory from A through F.



Twitch — Said To Be Near A Deal With Google — Already Drives More Traffic Than HBO Go [CHART]

Netflix accounted for nearly one-third of peak internet traffic in the U.S. during the first half of 2014, according to data from the networking equipment company Sandvine, compiled by BI Intelligence. But the biggest surprise may be Twitch, a service that streams live video gameplay footage and which Google is currently in talks to acquire for $1 billion, according to Variety.

Business Insider


You Can Try a Demo of Kabam’s New Videogame … On YouTube. What?

On Sunday, word leaked that YouTube might buy gaming video site Twitch, which makes a certain amount of sense. Here’s another YouTube-related gaming story that’s a bit more out of left field. The free-to-play games studio Kabam has released games for Facebook, iOS and Android, but decided to embed a playable demo of its newest game, Blades of Excalibur, on YouTube. The demo, accessible through the game’s YouTube channel, is the result of a special partnership between Kabam and the video site.



SpotXchange Sees 350% Boost In Programmatic Video Spend In Q1; Hires, Promotes 3 For Regional Leadership

SpotXchange on Wednesday announced a number of new hires as well as some successful Q1 2014 results. The video ad exchange says programmatic spend increased 350% from Q1 2013 to Q1 2014. As a result, SpotXchange says it saw its overall revenue grow 145% year-over-year.



More Than Just a Booming Voice, Mr. Moviefone Is Now on Video

Helloooo, and welcome to Mr. Moviefone’s new gig. Russ Leatherman, who co-founded the Moviefone listing service 25 years ago and served until recently as its vociferous mascot, has teamed with, a fast-growing entertainment news site, to bring his Six-Second Review franchise to video.




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