Wednesday 5.7: News to Know
Bob Iger Explains Why Disney Wanted Maker Studios
Why did Disney buy Maker Studios? It’s the 500-million-dollar question (or, potentially, a 950-million-dollar question). According to Disney chairman and CEO Bob Iger (who had an on-screen cameo at the beginning of Maker’s first Newfront last night), Disney sees Maker as a marketing and distribution vehicle.
Media Post http://bit.ly/1o6lY1P
DCNF: Maker Studios Unboxes Maker.TV, a Video Destination of Its Own
Maker Studios is about to host its first official event at the Digital Content NewFronts (in years past and even this year, major YouTube-built businesses like Machinima and Fullscreen have also participated in some unofficial fashion or another during Newfronts week).
DCNF: Maker Studios Pitches [email protected] to Co-Create with Brands and Producers
Maker.TV was not the only big announcement made by Maker Studios at its first-ever Newfront presentation. The company also unveiled [email protected], a new venture aimed at connecting brands and creative partners with Maker’s production team and talent to co-create content.
DCNF: Maker Studios to Offer Programming from Morgan Spurlock, Chester See, ShayCarl, Others
In addition to Maker.TV and a couple of tech and services for advertisers, Maker Studios has also unveiled a selection of its upcoming programming at the company’s first Newfront. The Newfronts slate features an array of original series that Maker Studios has a hand in producing — part of an initiative to build out IP and a brand that Maker owns. These shows include the previously announced “Ithamar Has Nothing to Say” with comedians Key & Peele and Principato-Young Entertainment and “Oh, You Pretty Things!” with Nylon TV.
Can the internet make TV less boring?
On a warm night in New York last week, advertisers and content producers huddled together into a huge white tent beside the Metropolitan Opera House to watch Yahoo unveil its first TV-length original web series. Purple lights and plastic champagne flutes were everywhere, and everyone in attendance seemed to know that Yahoo’s event on Monday, along with about a dozen others that would occur that week, was part of the start of something huge. Yahoo was there to cap off the first night of the annual NewFronts, a series of causally linked events where new media companies attempt to woo advertisers and producers with their platforms and shows — and critically, do so just weeks before traditional TV networks host similar events of their own.
The Verge http://bit.ly/1lYfAaJ
Online Video Business Needs Viewability Metrics, Improvements
The NewFronts were great, digital video ad dollars are rising, and brands are taking original video quite seriously. Next stop on the online video train? Viewability. With nearly two-thirds of marketers planning to spend more money on digital video ads this year than last, the industry has clearly matured. But brands continue to say the area that most needs work is viewability.
Media Post http://bit.ly/1lYeEmD
NewFronts: Yahoo, Xbox, Crackle Tout Fare, But Details Are Scarce
“It’s getting there.” That was the feeling at the NewFronts, April’s digital video pitch in New York. No outlet has Netflix-style buzz, but all touted strategies to capture a slice of the online pie. Predicts ad buyer John McCarus, if online video spending were to reach $1 billion in 2014, “that would be a statement.”
Opinions & Analysis
Reviewed! ‘Doozers’ Brings ‘Fraggle Rock’ Characters to the Pre-School Set
It’s hard to know exactly how to review a children’s program when you’re an adult. There’s plenty of quality kids programming out there in the world, but the stuff that has grown-up appeal might be not really be suitable for the truly young, and vice versa.
Streaming Video News
Netflix Integrates with Suddenlink, Seventh-Largest Cable Provider in the US
Netflix wants to be on your cable box. And it’s been aggressively trying to make that happen, first in Europe and more recently in the US with smaller cable providers.
Netflix Is Testing A New Logo — Here’s What It Looks Like
A new Netflix logo has been popping up on some of the video service’s YouTube clips promoting original Netflix series such as “Orange Is the New Black.”
Business Insider http://read.bi/SzOuMO
Netflix Is Releasing More 4K Ultra HD Content, And This Will Help Speed The Transition To 4K TV
Netflix has announced that more 4K Ultra HD content is coming to the streaming video service. The company will add Breaking Bad and other titles to its library of 4K content. Netflix is already streaming House of Cards and several nature documentaries in 4K Ultra HD.
Business Insider http://read.bi/1fPeTQS
Yahoo To Stream Red Carpet From 2014 Billboard Music Awards
All the red carpet action from this year’s Billboard Music Awards will be streamed live online through Yahoo. The Internet giant is on board as the official digital distributor for the 2014 Billboard Music Awards, to held May 18 at the MGM Grand Garden Arena in Las Vegas.
YouTube Smashes Facebook When it Comes to Brand Engagement
For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. Why? Because Facebook wants you to pay to reach as many eyeballs as possible, and it’s not about to give you that access for free anymore. Facebook is suppressing organic reach (perhaps to as little as 1-2% of your Page subscribers), and if you don’t happen to be Buzzfeed or Boo the Dog, then you are going to struggle if you don’t have the budget for advertising on the site.
YouTube Embeds: Do They Affect The Credibility of Your Website?
As Widen’s resident “video guy,” I am frequently asked video related questions from our customers that entrust us to manage all of their digital media files (logos, product images, live event images, brochures, PowerPoints, audio and video files). They store them in our software platform and then look to us for best practices on how to get the most out of them. Shocking, I know. One of the most frequently asked question is how to use YouTube videos in a business environment. This article is not about whether or not a business should YouTube at all. The answer to that question is very simply, YES! The question I’m asked is “how” to use it.
YouTube Keyword Research vs Google Keyword Research: There’s a Difference!
Yesterday, I looked at the first part of a 30-minute presentation that Andreas Goeldi, the Chief Technology Officer at Pixability, gave last week at the ÜberTube 2014 Brand Summit. That part looked at Content Strategy and Audience. Today, I’ll share some of the “Big Data” that he presented in the second part of “By the Numbers: YouTube Science and Measurement.” It looked at Discoverability and Engagement. And then Goeldi tied it all together in a diagram that’s worth stealing studying.
YouTube’s ‘Google Preferred’ Has a 1% Ad Tier, Too Brands can go super premium
When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site’s executives lauded the ability for brands to target pre-roll ads against the top 5 percent of the most popular content in areas like entertainment and food. YouTube CEO Susan Wojcicki unveiled the offering at the beginning of the digital video company’s splashy Brandcast while revealing that Johnson & Johnson and Heineken are testing the system.
Bart Baker, The Fine Bros. & Shane Dawson Frustrated By Google ‘Issues’ And Metrics Drops
Sometimes, it’s so damn cool being a “reporter.” You know that thing we reported on yesterday about the Google Preferred system apparently being flawed? If you don’t recall, we published a letter from a mysterious YouTube creator named Melody … you can read it here … well today she wrote back to inform me that her name isn’t really Melody and that we are in the midst of some heavy “Deep Throat Operation” type shit. She doesn’t want to get burned by “the hand that feeds her” so she’s gone deep undercover, even creating a fake email account to keep us in the dark. Shadow conspiracies are awesome!
DHX’s YouTube Advertising Adds to Digital Momentum
DHX Media Ltd. (DHX), the largest independent producer and distributor of children’s shows, said advertising revenue from YouTube viewing is surging. Interest for DHX’s 300 shows including “Caillou” and “Strawberry Shortcake” is growing through video-on-demand services such as Netflix Inc. (NFLX) and three DHX subscription channels onGoogle Inc. (GOOG)’s YouTube. Revenue from advertising tied to videos on YouTube is “the emerging story,” said DHX Media Chief Executive Officer Michael Donovan.
CW Seed Unveils Summer Programming Lineup
Digital studio CW Seed has unveiled its summer programming lineup, which includes a “Veronica Mars” spin-off called “Play It Again, Dick,” and a companion series for the TV version of “Backpackers,” called “The Real Backpackers.”
Bill Gates’ Corbis Launches an Online Network for Product Placement in Shows
Corbis Entertainment, a company founded in 1989 by Bill Gates, has launched the Branded Entertainment Network, a new platform aimed at helping brands and media buyers gain access to branded integration and product placement opportunities across traditional and digital entertainment. The interactive platform will look to make it easier for brands to find the right TV shows, movies, digital productions, and celebrities to help showcase their goods.
Chromebooks Will Soon Get Google Now And Will Let You Watch Movies Offline
Google’s digital assistant, Google Now, will soon be available in Chromebooks. Plus, Google will soon be delivering an app that will allow you to watch movies and TV offline on your Chromebook, via Google Play.
Business Insider http://read.bi/1mChQmx
Viddiverse, a Video Site for Kids, Launches
As social media has become ubiquitous in contemporary culture, it was pretty much inevitable that kids would get involved, raising concerns about exposure to unsavory content and people online (and, even more disturbing, off). To mitigate these risks a whole industry of social networks for kids has arisen: the latest addition is Viddiverse.com, a video-sharing site for kids ages 8-13, which is launching this week.
Media Post http://bit.ly/QaL294
AOL’s video mantra: From six seconds to eight hours
Don’t count AOL out just yet.Slowly but surely, the company once synonymous with dial-up Internet and bombarding people with installation CDs is putting together a compelling case that it has the pieces to be a credible manifestation of the modern media company. Last August, it plunked down $405 million for Adap.tv, making AOL one of biggest video ad networks in the world. And in January, it acquired content personalization company Gravity, which tracks users’ interests to serve them relevant ads
AOL Drops Another $100 Million on an Ad Tech Company
AOL is continuing its not-so-quiet attempt to become one of the Internet’s leading advertising platforms.
Video Is For Business: The ‘Sizzle Secrets’ For Video And Webcast Success
WR predicts online video will increase by 23% during 2014 and that the 2013 market size will double by 2016.
Forbes http://onforb.es/1fPgUwjTags: AOL, Bart Barker, Bill Gates, Billboard Music Awards, Bob Iger, Chester See, Corbis Entertainment, Crackle, CW Seed, DHX Media, disney, facebook, google, Google Chromecast, Hulu, maker studios, Maker.TV, Morgan Spurlock, Netflix, Shane Dawson, Shay Carl, Suddenlink, The Fine Brothers, Viddiverse, Xbox, Yahoo!, youtube