Wednesday 6.25: News to Know
Former Hulu CEO Jason Kilar Names His Video-Centric Startup
Jason Kilar, former Hulu CEO, just revealed the name of his video-focused startup. “Vessel” described its mission in vague terms today, indicating not much more than its attempt to reach out to creators, “particularly” those specializing in video content.
The Wrap http://bit.ly/1mp0sUJ
Venture Beat http://bit.ly/1mpcgGv
Opinions & Analysis
If Online TV Provider Satisfies, Cable Gets Cut
According to a recent Adroit Digital study about how viewers approach video consumption and their thoughts on video advertising, 63% of the respondents said that if an online provider could satisfy their broadcast TV viewing needs, they would cancel their cable subscription. Men are more likely to cut the cord than women; 67% compared to 57% respectively. 66% of 18–24-year-olds would cut the cable. This number decreases with those 45 and over at 51%.
Media Post http://bit.ly/1yNFBQb
How Cross-Platform Video Plans Can Optimize Reach Today
One thing that hasn’t changed since the days of traditional media planning and buying is that adding a different media type almost always increases reach. Before digital, there was extensive research available not only on the dynamics (including frequency distributions) of adding magazines to a television plan, or radio to a magazine plan, or out-of-home to any plan, but even in adding new dayparts to a television plan.
Media Post http://bit.ly/1lPtfRv
Internet Users in Colombia Embrace Digital Video
Digital video consumption has taken off in Colombia. In May 2014, The Cocktail Analysis reported that 79% of internet users in the fourth-largest economy in Latin America by GDP had consumed video content over the internet. Interviews for the study were conducted among consumers ages 18 to 55 in December 2013.
Streaming Video News
ABC News Brings 24/7 News Video to Apple TV
Today, ABC News comes to Apple TV with a video app that will provide constant news and regular live updates on the streaming platform. The app supplements live streaming video with constant on-demand access to ABC’s lineup along with global updates and local content through ABC television stations around the US.
Why Netflix Subscribers in Europe Won’t Get ‘House of Cards’
Can Netflix conquer Europe? Many analysts greeted with skepticism news, finally confirmed by CEO Reed Hastings last month, that Netflix will launch in six new European countries this fall, including the two biggest: Germany and France (along with Austria, Switzerland, Belgium and Luxembourg). While the VOD giant has put down roots in the U.K. and Scandinavia (where it launched in 2012) and in the Netherlands (2013), most saw major obstacles to a broader European rollout.
More on That Chromecast Competitor Mozilla Isn’t Building (But Is Helping With)
While Mozilla has gone to some pains to distance itself from a Firefox OS-based streaming TV stick project, the company acknowledged on Tuesday that it has been providing a hardware maker with engineering support to make the Chromecast rival.
The Haps With Apps
Stevie, the MTV of social video curation, adds Chromecast support to its mobile apps
Stevie, which is unlike any other video curation app, just added Chromecast support to its mobile apps.
Tim Street Relaunches YouTube Channel — with a Twist
Online video veteran Tim Street is relaunching his YouTube channel, 1TimStreet, where he will look to promote videos and short films that end with a twist.
YouTube is killing off Channel owners’ inboxes in favor of a cleaner, new messaging system
YouTube is once again changing communications on its video site, after it announced plans to retire Channel owners’ inboxes and introduce a new messaging system to reduce spam and general clutter.
Are The Fine Bros On Track for YouTube’s First Emmy?
Just a few days after some YouTube and Vine stars crashed the Daytime Emmys (and by crashed I mean crashed and burned, not showed up uninvited) it looks like one of YouTube’s classier acts is taking a real swing for the Emmy fences. A number of YouTube creators have submitted their web series under various categories, but the only competitor critics are taking seriously this year is The Fine Brothers, Benny and Rafi Fine, creators of the popular “Kids React” series among many others. The Fine’s are on this year’s Emmy ballot under “Outstanding Short-Format Non-Fiction Program.”
Leaked Contract Makes YouTube the Bad Guy in the Indie Music War
Another day, another punch thrown in the ring in what is turning out to be an epic battle between Google’s YouTube and the strong-willed indie music labels.
Never Miss Another Twitter Mention of Your YouTube Video Again
Social media, especially Twitter, plays a huge role for the YouTube creator, not just for promoting their latest video, but also as a means of reaching out to followers or potential collaborators. But creators will be notified as to who tweeted, the follower count of the tweeter, and what was said in the tweet. Pretty cool, eh? That kind of cross-platform data is invaluable when creators need to know how they are performing, and what kind of content is resonating with the viewing public.
How YouTube is Changing the Way We Research Consumer Electronics
YouTube is such an integral part of the consumer buying process these days that it is rare to find a brand that doesn’t have some sort of presence on the site, whether that’s via their branded content, or because of user-generated review or informational videos. Potential customers are turning to YouTube in huge numbers to research future purchases in one vertical in particular, consumer electronics (CE). But which kind of content is appealing to viewers the most in that category, and how is YouTube changing the way we behave when it comes to research?
Indie Music’s Digital Drag
The booze flowed freely in New York last week at the Libera Awards, a three-year-old alternative Grammys for the world of independent music, as awards went to prestige indie acts like Arcade Fire and Arctic Monkeys and executives at small labels congratulated one another about what a great year it was for their music.
How NYX Beat Acquirer L’Oreal’s Flagship Brand on YouTube
L’Oreal Buys Brand That’s Mastered Free YouTube Exposure
Epoxy Raises $6.5 Million from Upfront Ventures, Time Warner
Epoxy, a social-video distribution and analytics tool, has raised $6.5 million in a Series A round led by Upfront Ventures and Time Warner Investments.
LA Times http://lat.ms/1lPCmSo
Wochit Now Offers Access to Associated Press Content
Wochit, a video-creation and monetization startup for just about anyone, has inked a multi-year licensing deal with The Associated Press. With the deal, Wochit’s clients now have access to AP’s library of news-video footage and still photos, which can be incorporated into videos created on the startup’s platform. The content will be available to all Wochit clients, the companies said.
Google Readies TV Set-Top Box in Race With Apple, Amazon
Google Inc. is to unveil a new television set-top box on Wednesday as it races Amazon.com Inc., Apple Inc. and others to control digital content in the home. During its developer conference Wednesday, the search giant plans to show off at least one small set-top box that resembles products like the Roku, Amazon’s Fire TV, and Apple’s Apple TV, according to two people who have seen the device.
Quentin Tarantino’s New Beverly Cinema Buys Digital Projector Shortly Before Director Slams Digital at Cannes
Quentin Tarantino‘s New Beverly Cinema bought a digital projector shortly before the “Kill Bill” director decried digital projection as “the death of cinema” at the Cannes Film Festival.
The Wrap http://bit.ly/1pj4DVk
120 Sports’ Sponsors Announced
The new sports network named for the number of minutes it takes to deliver their original programming, 120 Sports, announced its sponsors yesterday in time for its Wednesday launch. The sponsors include Geico, Nissan, Transamerica, and Verizon Wireless.
Media Post http://bit.ly/1ivRHsg
Mondelez Using Real-Time Video For World Cup
Mondelez International, as the official snacks sponsor of U.S. Soccer, is creating and sharing video content from the FIFA World Cup tournament in near-real-time, as part of its overall, multi-year #PassTheLove soccer campaign.
Media Post http://bit.ly/1pNJ8tyTags: 120 Sports, ABC News, Amazon, Apple, AppleTV, Chromecast, Epoxy, FIFA, google, house of cards, Hulu, Jason Kilar, L'Oreal, Mondelez, Mozilla, MTV, Netflix, NYX, Quentin Tarantino, the fine bros, Tim Street, TimeWarner, tubular labs, Upfront Ventures, vessel, Wochit, World Cup, youtube