Wednesday 6.4: News to Know

/ Jun 4, 2014

Digital video industry news today

Maker Studios and Red Hour Bring ‘Next Time on Lonny’ to Maker.TV Before YouTube

Maker Studios and Ben Stiller’s Red Hour Digital are premiering the second season of faux-reality series “Next Time on Lonny” on Maker.TV, the MCN’s new owned-and-operated video destination, before airing it on YouTube.





The Wrap

USA Today

Opinions & Analysis

The Secret Sauce to ‘Let’s Play’ Videos Isn’t Much of a Secret

In case you’ve never seen or even heard of a “Let’s Play” video, the concept is a fairly simple one. A gamer will record his or her session of playing a particular game while providing (often humorous and ultimately instructive commentary) in the video.


Not only useful for other gamers, these videos serve as a fun peek into someone else’s gaming strategy and a way to commiserate about the trials and tribulations of the game at hand. If you’re thinking about doing your own Let’s Play video, or even devoting an entire YouTube channel to it, then Zack Scott is the man you want your tips from. The man has over 800,000 subscribers to his channel, ZackScottGames, and after we reached out to him, offered us some feedback on the Let’s Play format.



Why Technology Will Help the U.S. Film Business Grow $8 Billion in 5 Years

The popularity of video services like Netflix and Amazon will help the movie business generate $8 billion in extra revenue over the next five years in the United States, according to a new study by PricewaterhouseCoopers. That conclusion flies in the face of recent performance and popular perception. Revenue from the movie business has been flat over the past five years, and there are those, like Jeffrey Katzenberg, who think it is no longer a “growth business.” Yet the report projects total revenue will rise from $31.1 billion to $39.1 billion, and the bulk of that growth will come from the home video sector.



LA Times

Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.



Here’s Why Netflix And Google Are Building Out Their Own Content Distribution Networks

Internet service providers (ISPs) get a lot more attention than any of the other players in  the streaming video pipeline. But there’s another piece of the transit ecosystem that is becoming absolutely critical to how content on streaming sites like Netflix finds its way to people’s TVs: Content Distribution Networks (CDNs).

Business Insider


How Are We Going To Measure Digital’s Fastest-Growing Ad Channel?

The news that video Web advertising is set to grow by nearly a quarter every year for the next four years coincided today with a report that admits the number of “inauditable” clicks is rising sharply, largely through auditing tools not being fully able to track all programmatic campaigns.

Media Post


The growing pains of video ads, in five charts

Online video consumption is booming, and advertisers are close behind. Web video advertising grew 19 percent to $2.8 billion in 2013, making it the fourth-largest Internet ad category behind search, display/banner and mobile, with a 7 percent share.



The evolution of mobile in entertainment marketing

You may be tired of hearing it by now, but if you’re not already on board with mobile, you’re really hurting your brand. Mobile is no longer something that you just need to think about — it’s crucial. Jack Myers from MyersBizNet moderated a discussion on the subject with Mike Rosenberg, VP of media and mobile marketing at Paramount Pictures, and Michele Tobin, VP of brand partnerships and advertising at Rovio Entertainment Ltd., at the iMedia Entertainment Summit.

iMedia Connection

Deals & Signings

Jukin Media Hires Former MTV Executive to Lead TV Production

Jukin Media has named former MTV and Lifetime executive Jessica Samet as its new head of TV production. She will be responsible for leading the company’s efforts in developing TV formats around its video content.



Ora.TV Nabs Ogilvy Entertainment Exec Jamie Schutz

Ora.TV, the digital video network formed in 2012 by Carlos Slim and Larry King, has hired Ogilvy Entertainment executive Jamie Schutz as EVP of production and branded entertainment.




Streaming Video News

Netflix to Premiere Documentary on a Soccer Ball Masterpiece

Just in time for the World Cup in Brazil, Vik Muniz, Brazilian artist and photographer, asked people all over the world, “Why do we kick and chase this ball?” The result was the film, “This Is Not a Ball,” which will launch on June 13 in the US on Netflix.




Subway and AwesomenessTV to Serve ‘Summer with Cimorelli’

It’s a pretty safe argument to say that Subway is one of the foremost brands in online video. Most famously, the sandwich brand was behind “The 4 to 9ers,” a teen series produced by branded content studio Content & Co. that has aired for multiple seasons on Hulu.




Netflix Now Tells Users When Their ISPs Are Slow in Web Browser Messages

Netflix has launched a new tool to point out to customers when their broadband providers are failing to deliver enough bandwidth to stream “House of Cards” or “Orange Is the New Black.”




Brian Dennehy To Star In Amazon Pilot ‘Cocked’

Brian Dennehy is in negotiations to star opposite Sam Trammell in Amazon Studios’ dramedy pilot ‘Cocked’. Written by Samuel Baum and Sam Shaw, ‘Cocked’ centers on Richard Paxson (Trammell), a Washington D.C. management consultant who’s estranged from his father Wade (Dennehy) and brother but is pulled back in to the fray of his family’s gun manufacturing company after a corporate rival, run by their uncle, moves to take them over.


The Haps With Apps

Vine Superstar Shawn Mendes Signed to Island Records 

Last August, Shawn Mendes noticed that of all the six-second videos uploaded to the sharing service Vine — from a tutorial on making steak tartare to RiFF RaFF’s ode to his shampoo bottle — no one had uploaded a clip of a simple song. Sensing an opportunity, the Toronto 15-year-old, who had been uploading his versions of popular songs to YouTube since eighth grade, posted himself singing a necessarily short but very sweet cover of Justin Bieber’s “As Long As You Love Me.”



TV Apps Are Soaring in Popularity, Report Says

When it comes to online video, people may not want to cut the cord. Instead, they want to take the cord with them. People are streaming broadcast television on their smartphones in record numbers, according to Adobe’s state-of-the-industry report on digital video viewing.


YouTube News

Gamers Turn to YouTube For a Virtual Taste of E3 2014

New research from Google and YouTube shows how gamers use the web to find and consume the latest information during E3, the Electronic Entertainment Expo. The research appears in a new whitepaper entitled, “Gamers Descend on E3 … Virtually,” which was posted this morning on Think with Google. Written by James Getomer, a Senior Analytical Lead at Google, and Michael Okimoto, a Senior Industry Analyst at Google, the research whitepaper reveals that E3 is a major moment in the gaming industry that sparks tremendous online engagement and buzz as gamers virtually “attend” the event.



Indie Music Labels Set to File Complaint Over YouTube’s ‘Strong-Arm’ Tactics

The industry body that represents independent music labels worldwide says it has had enough of YouTube’s aggressive negotiating tactics and will bring its case to the European Commission for review.



YouTube’s #ProudtoPlay Throws Love at Sport Community

Now that June’s officially rolled into town, YouTube has kicked off Gay Pride Month with the announcement of their campaign #ProudtoPlay. Being one of the most trafficked websites in the world, YouTube is using their power to bridge the gap between the LGTB and sports communities.


Media News

Was Ben Stiller Coerced Into Producing ‘Next Time on Lonny’?

Tuesday marks the Season 2 premiere of Next Time on Lonny, the reality TV parody series that’s executive produced by Ben Stiller … or, is it really?



Patagonia’s Award-Winning Documentary ‘DamNation’ Soon Available on Vimeo

This Thursday, June 5, Patagonia will host free screenings of the award-winning documentary “DamNation” in 23 cities across the United States. Having won awards at SWSW, the DC Environmental Film Festival, and MountainFilm, the feature-length film will then come to Vimeo On Demand on June 6.




People Plan to Watch the World Cup on Multiple Screens (Infographic)

After NBC reported 61.8 million digital viewers of the 2014 Sochi Olympics on their online platforms, YuMe decided to survey audiences on how they would view this year’s World Cup in Brazil. As it turns out, YuMe’s study found that people will be watching on a variety of screens, including their computers, tablets, smartphones, and smart TVs.



New Above Average Series: Epic Movie Plots in Just One Take

Above Average premiered a new web series today in which short, “blockbuster-style” films unfold over a single take. Appropriately titled “One Take Movies,” the series’ sets have to change rapidly to keep up with the stories’ plots.



China’s Xunlei Signs Deal With Motion Picture Association

Chinese online video site Shenzhen Xunlei Networking Technologies and Hollywood’s Motion Picture Association of America have struck a deal to promote legal access to film and TV shows.



Digital Video And Programmatic 2.0

ABC’s announcement last month that it would be rolling out a programmatic video solution, aided by tools and data developed by Freewheel, was notable for many reasons. I took most notice of the fact that it would bring to life something many advertisers have only dreamed of: using the same data employed for other digital advertising to purchase inventory affiliated with a traditional television network.

Media Post


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