Wednesday 7.16: News to Know
Relativity’s Movie About YouTube Killer to Star Shane Dawson, Chester See
“Bob Thunder: Internet Assassin,” a film inspired by Joe Nation’s web series, “YouTube Assassin,” now boasts three major YouTube stars among its cast. Shane Dawson, Olga Kay, and Chester See have all signed on to feature in the movie, about a killer who goes after YouTube stars, leaving identical, brand-promoting robots on their place.
The Wrap http://bit.ly/1jxDv2o
Opinions & Analysis
The Ethics of Paying for YouTube Coverage
Some interesting information has emerged from a recent survey of video-gaming YouTube broadcasters, indicating a new trend when it comes to creating content — and it’s news that not everyone is crazy about.
Is Viki Better Than Netflix and Roku?
Would you donate your time to subtitle your favorite shows and movies for others around the world? If so, check out crowdsourced streaming video site Viki. The WSJ’s Ramy Inocencio speaks with CEO Razmig Hovaghimian about how it works.
Younger Viewers Find Online TV, Video Spots More Invasive
Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers — also that online video messages are more annoying than traditional TV commercials.
Media Post http://bit.ly/1tRbPdn
Programmatic Success Mimicked in Video Content
The buzz around programmatic advertising is pretty astounding. And if the buzz continues to come to fruition, it could not only continue to revolutionize the advertising industry, but the digital video industry as well. The transition of programmatic technology into video content could dismantle the barrier between television and digital video.
iMedia Connection http://bit.ly/1rqSSKf
Binge TV Viewers Are More Receptive to Ads, Study Finds
Netflix, Amazon.com Inc and Hulu are making it easier for consumers to indulge in hours-long sessions of their favorite TV show. Where does that leave advertisers?
New research from Annalect, Omnicom Media Group’s marketing technology platform, found that 58% of binge viewers enjoy watching at least three episodes of a show in one sitting because they don’t have to watch ads.
Deals & Signings
DramaFever Partners with Well Go USA for Movie Content
DramaFever has partnered with film distributor Well Go USA Entertainment to bring feature-length films to the streaming video platform. Per the deal, Well Go will license a slate of action films from its library to DramaFever each month.
PBS Digital Hires Scott Nourse as VP of Product Development
Scott Nourse will be joining PBS Digital as the vice president of product development, where he will report to Ira Rubenstein, the senior VP and general manager.
ABC Signs Interpublic For ‘Reserved Programmatic’ Trial, Adap.tv Becomes First ‘Approved DSP’
Interpublic’s Mediabrands has announced a deal with ABC to participate in a trial of a “reserved programmatic” trading system for its online video advertising. The deal, which was done through Mediabrands’ Magna Global unit, will begin its trial this month.
Media Post http://bit.ly/1mh9nmx
Streaming Video News
‘Real Housewives’ Parody, ‘Hotwives of Orlando,’ Premieres on Hulu
Parodying the popular reality “Housewives” television franchise, “The Hotwives of Orlando” premieres today on Hulu. The series showcases “luxury living” in the Florida city through the eyes of six housewives played by a cast of experienced comedians.
Hearst Forgoes Free, Debuts New SVOD Fitness Channel CosmoBody
Publishers like Conde Nast and Time Inc. have invested time and money in recent years to launch video channels on the web. Hearst believes it can do the same — and get customers to pay for them on a monthly basis.
The media company has unveiled CosmoBody, a new fitness and lifestyle channel developed by its Hearst Digital Studios unit in partnership with the Cosmopolitan editorial team. The channel is available across online and mobile (iOS and Android) platforms for $9.95 per month, with a 10-day free trial for new customers to sample content.
Netflix Quietly Killed Off Saturday DVD Deliveries
The U.S. Postal Service hasn’t yet killed off its Saturday mail deliveries, but Netflix has ceased delivering its DVD-by-mail orders on Saturdays, according to its website.
Business Insider http://read.bi/W7qMc1
Sling Media Introduces $150 Slingbox M1 Box, Upgraded SlingTV UI, And A Desktop App
Today Sling is introducing a couple of products — the Slingbox M1 and the SlingTV.
Google now catalogs hundreds of Chromecast apps for easier discovery
Google’s Chromecast website is now listing more than 400 apps and counting that are capable of casting content to the TV screen.
The Haps With Apps
New Mobile Video App Makes Video Creation and Remixing ‘Sympler’
What would you get if you combined music mixing with video? You’d get the new mobile video app Sympler, whichlaunched on iOS, aimed at giving creators the tools to remix existing videos to music.
The app, which is free, allows users to “remix” video content or upload original clips to build a video sequence. But Sympler is focusing primarily on the “remix” functionality, banking that users will want to one-up each other. Think of this as the cover artist’s approach to video, taking existing video clips and remixing them into a semi-original work.
CBS is “willing to talk” to Aereo about doing a paid content deal, said net CEO Les Moonves at Fortune’s annual technology conference Tuesday. Now that the Supreme Court has agreed with broadcasters, ruling that the antenna-based subscription service was violating their copyrights, Moonves said, “The door is still open” to making a deal, but added, “I don’t think their business model made sense unless they were getting content illegally and for free.”
Ray William Johnson Names New Host for ‘Equals Three’
The YouTube series that made Ray William Johnson a household name (at least among all the kids who watch stuff on YouTube) finally has a new host. Johnson, who produces, writes, and directs “Equals Three” has announced that newcomer Robby Motz will be the new face of the series, which comments on trending news and stories.
Men’s Style Startup Dash Hudson to Tap Marketing Power of YouTubers
Dash Hudson, a social/mobile startup that aims to make it easier for young men to find style recommendations and make purchases, knows where it should go to drive audiences to its platform — YouTube.
The company is launching a new program called “We Dress YouTube,” which will enlist establishing and rising male YouTube stars to promote the platform via referral codes in exchange for a new wardrobe and some additional incremental revenue.
How to Block Annoying, Unhelpful YouTube Channels
Have you ever visited YouTube and been bombarded by suggestions from channels you have absolutely no interest in? Chances are that you have if you’ve ever used the site. These channels can constantly show up as suggested and related regardless of your level of interest in them, but we’re here to help.
Weird Al Promotes ‘Mandatory Fun’ with Eight Days of Videos
Currently available on iTunes, Amazon, and through his own online music store, Weird Al Yankovic’s latest collection of musical parodies and originals, “Mandatory Fun,” comes with a digital video campaign. Titled #8videos8days, the project entails a new video that corresponds with a song in the collection being released every day for eight days.
Vimeo Stands Up for Net Neutrality
Joining the voices in support of net neutrality, Vimeo has issued a blog post this morning that stands against the new internet fast lane rules proposed by the Federal Communications Commission. Decrying the idea of a “two-tiered internet,” Darnell Witt, the director of support and community at Vimeo, wrote, “We’re calling on the FCC to demand ‘net neutrality.’”
Waywire Grows Channel Network, Names New COO to Continue Building
Video curation and discovery service Waywire believes it can be the “program guide” for digital video, and in doing so, solve the video discovery problem that continues to plague the industry.
Univision, ESPN Score Digital Victories During 2014 World Cup Both networks report record increases in traffic, livestreaming
Germany may have won the World Cup, but official U.S. broadcasters Univision and ESPN are both celebrating their digital performances.
Across all its platforms, Univision Digital said it had more than 27.5 million uniques during the global soccer competition. It had 25 of its highest trafficked days during the games, reaching the apex with 10.3 million visits on June 23.
Tremor Video formed a partnership with fraud detection company DoubleVerify yesterday. “Advertising fraud and digital security are a serious concern for our advertising and agency partners, and we want to be sure their brands are viewed in the best light possible,” Tremor CEO Bill Day said.
AOL Looks to Bring More Web-Like Direct Response Ads to TV With New Patent
As part of its push into programmatic ad-buying, AOL hopes one day to help facilitate the automation of TV advertising sales market. With that in mind, AOL has patented a new ad-service aimed at helping TV advertising work more like the Web.
Specifically, AOL claims its new service will let advertisers gauge whether TV ads are driving people to the Web, the phone or into stores to make purchases. The Web portal is betting that it can attract a whole new breed of smaller, direct-response-oriented brands to the tube, using AOL’s automated systems to place their ad buys.
TMZ Exec Heads to Vegas Viral Content Conglomerate Remark Media
Joshua Fruhlinger, previously head of digital at celebrity news site TMZ, is joining Las Vegas-based media conglomerate Remark Media to run content.
A publicly traded digital media company, Remark is starting to expand — buying up properties like Bikini.com and making efforts to get into the Asian viral video market.
Greta Van Susteren, Katie Couric Land First Post-Firing Interviews With Jill Abramson
Greta Van Susteren andKatie Couric have landed the first interviews with former New York Times editor Jill Abramson since she was fired from the newspaper in May.
SEC Network Will Sport Digital Companion for Original and Live Content
The SEC Network, a joint venture between ESPN and the southeastern college sports conference, is ready to go live on August 14. Paired with the TV network’s launch will be SEC Network+, a new digital platform that will stream original video content and exclusive live events across platforms.
Beamly OnDemand is a ‘Twitter DVR’ for BBC iPlayer, ITV Player and 4OD
Beamly, the social TV startup that recently rebranded from Zeebox, has an interesting new Chrome extension out today. Beamly OnDemand works with three UK catch-up TV services and displays tweets about the shows as you watch, in real time as they were tweeted when the shows were transmitted.
Tags: ABC, Adapt.TV, aereo, AOL, Beamly OnDemand, CBS, Chester See, Chromecast, CosmoBody, Dash Hudson, DramaFever, Equals Three, espn, google, Hearst, Hulu, Interpublic's, Katie Couric, mandatory fun, net neutrality, Netflix, Olga Kay, PBS Digital, Ray William Johnson, Relativity Media, Remark Media, Roku, SEC Network+, Shane Dawson, Sling Media, SVOD, Sympler, The Hotwives of Orlando, TMZ, Tremor Video, Univision, Viki, Vimeo, Waywire, Weird Al, Well Go USA, World Cup, Yahoo!, youtube, YouTubers