Wednesday 7.2: News to Know

/ Jul 2, 2014

Digital video industry news today

Vine adds ‘loop counts’ to reveal how many times people have watched a video

Vine is introducing a new ‘loop count’ feature to its website and Android/iOS apps today, revealing how many times a video has been looped. No word yet on whether it will be arriving for Windows Phone users.







Opinions & Analysis

Most Viewable Things About Online Viewability Are The Scams

Funny how things work out. Today—July 1– is the day the Media Rating Council is officially adopting its metrics for viewability, the no-doubt earnest attempt to provide assurances that advertisers are paying for video ads that are actually seen by somebody. Not too much to ask.

Media Post


Beyond Viewability: Ad Clutter And Video Verification Metrics

My first “Beyond Viewability” post talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and reducing risk via brand safety. Now we’ll talk about a couple of additional data factors that aren’t part of any viewable standard and also might not fall under the traditional definition of the word but are still extremely important when trying to measure and evaluate the strength and quality of an impression. Some fall under the umbrella of ad clutter, while others are more attributes of the videos and publishers.

Media Post


Deals & Signings

BrightRoll Adds Former Google, Twitter, Zynga Staff to Team

Today, programmatic video advertising platform BrightRoll announced the appointment of Bruce Falck as the company’s chief operating officer. Falck’s new role marks the expansions of BrightRoll’s executive team, insofar as he will preside over daily operations and head sales, marketing, and business development.


Media Post


MiTú Hires Machinima’s Jeff Mayo as Senior VP Business and Revenue Operations

Latino digital media company also taps theAudience’s Daniel Batista and Live Nation’s Cesar Martinez



Adknowledge Goes All-In With Video, Acquires TriVu Media

Digital marketing company Adknowledge on Tuesday announced it has acquired TriVu Media, a video ad platform. TriVu, a New York City-based company founded in 2012 by Paul Calento, Michael Sullivan and Miles Dennison, helps brands target advertising on YouTube. All three founders will remain on the team, per a release.

Media Post

Streaming Video News

VHX Streams Video Straight to Your TV Screen with Chromecast

VHX, the online distribution platform that allows creators to sell their work directly to viewers, has integrated with Chromecast. Those with Chromecast can now stream VHX videos directly to their home TV screens.



Social Media Epidemic Marks Plot of Amazon’s Latest Pilot

Amazon adds another video to its third pilot season. Revealed today, the hour-long pilot for thriller “Hysteria” will debut later this year on Amazon Instant Video, joining a slate of other original shows including big name actors like Ron Perlman, Adam Brody and Selma Blair.



Netflix Stock Hits All-Time High on Upbeat Analyst Estimates

Netflix shares closed up 7.4% Tuesday to an all-time high of $473.10 after a Goldman Sachs analyst upgraded the stock, citing the company’s long-term international growth prospects and its stepped-up investments in kids’ programming.



Stephanie Sigman Joins Netflix Series ‘Narcos’

The shows stars Wagner Moura as infamous drug kingpin Pablo Escobar. Sigman will play Escobar’s mistress in the series.



Google to critics: Actually, Chromecast usage is up

Chromecast users are streaming more media than they did six months ago, says Google, contradicting an earlier market research study.



Amazon Studios Adds Thriller ‘Hysteria’ From Shaun Cassidy to Next Pilot Wave

Show joins pilot slate that includes ‘The Cosmopolitans,’ ‘Hand of God’ and Civil War-era drama ‘Point of Honor’



What’s New On Netflix Streaming In July

Welcome to July! It’s a new month, and as usual, Netflix has some new movie selections coming out on its streaming service.

Business Insider

Aereo Updates

After Losing In The Supreme Court, Aereo Turns Its Sights To Congress

When the Supreme Court ruled Aereo was illegal last week, many thought it was the final nail in the coffin for the nascent cloud-based antenna service.


Code/red: Aereo Plan B — Thousands of Tiny Customers

Aereo CEO Chet Kanojia wasn’t kidding. The company really doesn’t have a Plan B following its Supreme Court loss last week. Or if it does, it depends on motivating a legion of couch potatoes. This morning, Kanojia broadcast an email to Aereo subscribers urging them to fight for their right to watch TV without paying expensive cable bills.


YouTube News

Latino MCN MiTu Bolsters Revenue Team

Fresh off a new round of funding led by Upfront Ventures, Latino multi-channel network MiTu has made several new hires to bolster its revenue team.



New Veenome Tool Helps Advertisers Analyze YouTube Content Before Buying Ads

Veenome, a provider of video viewability and verification solutions, has launched a new product to help advertisers make better decisions on buying ads on YouTube. Called YouTube Channel Brand Safety, the product provides a criteria of brand safety and video attributes that are designed for YouTube channels and content, says Veenome.



Royal Caribbean Moves Funds from TV to AwesomenessTV

Giant cruise line Royal Caribbean has decided to redirect some of its advertising budget. Instead of funding television commercials to showcase their brand, the cruise company has decided to channel its capital towards YouTube network AwesomenessTV.



New Study Says YouTube Is More Popular Than Live TV

How the rise of online video will impact television has become a subject of hot debate. Now, a new study from Adroit Digital called “Online Video: Look Who’s Watching Now” sought to address this by surveying a random sample of US consumers of 18 years and older on how they watch online video and advertising content versus what’s broadcasted on TV.




‘Bad Timing’ Series Now on Goldentusk’s YouTube Channel

“Bad Timing,” a web series that chronicles the journey of two co-workers after the zombie apocalypse, has made it to YouTube. The original comedy series comprised of 15, approximately four-minute episodes is now featured on Goldentusk’s channel.



Manscaping Spot Kickstarts Gillette’s YouTube Views New razor leads to video fanfare

Gillette’s spot has generated an impressive 5.2 million YouTube views, 657 Facebook shares and 63 tweets since launching on June 24. The Procter & Gamble-owned brand is also running online ads to promote the video’s content.

More than 800 videos have been posted to Gillette’s YouTube page, but only a few videos have generated even a fraction of the same buzz as the newest commercial. For example, one of its more popular spots—touting a razor focused on the chin—has 2.5 million views since it was posted in February. The body razor has already more than doubled that figure.



‘Fan Funding’: The New YouTube Function That Threatens To Isolate Fans?

The Young Turks are pioneers in many facets of YouTube — they’ve achieved a success few have and enjoy some of the most loyal followers of any channel. Part of their pioneering ways, though, have caused them to become early adopters of the new Fan Funding Support button now offered on select YouTube pages via Google Wallets.



YouTube Is Ready to Declare Victory With Or Without Indie Labels

NMR has been keeping close track of the not-too-friendly dispute between YouTube and the world of indie music. In the process of launching its much anticipated streaming music service, YouTube has ruffled some feathers with independent labels who claim the video giant offered unfavorable contracts and then bullied them into accepting by threatening to block their artists from YouTube. The trade group WIN (Worldwide Independent Network), which represents some of these labels, even went so far as to file a complaint against the Google company with the European Commission.


Media News

Field & Stream Magazine Comes to Net2TV’s Portico TV

Field & Stream magazine is coming to the internet. On Net2TV’s Portico TV service, the new show named after the magazine premieres today, exclusively rolling out on Portico TV on a weekly basis.



Toronto International Film Festival Videos Now on Vimeo

The result of a partnership between Vimeo and the Toronto International Film Festival (TIFF) announced back in September 2013 finally comes to fruit today with TIFF collection now life on the digital video platform.



Geek & Sundry Goes Big With San Diego Comic-Con Activations It’s not about number of views but the 360-degree experience

Digital entertainment company Geek & Sundry is gearing up for a jam-packed schedule during this year’s San Diego Comic-Con International, starting with a hosted space where its fans can meet the network’s stars and see upcoming previews.



Jane Spencer Joins Fusion as Editor-in-Chief of Digital Platforms

Jane Spencer is joining Fusion as the network’s new editor-in-chief of digital platforms, CEO Isaac Lee announced Monday.

The Wrap



Industry Highlights

At the Cable Show, Everything on Display Except What People are Talking About, Including Netflix

The Cable Show, the industry’s annual gathering that’s happening this week under the blazing Los Angeles sun, had no shortage of news to pick apart given Comcast’s $45 billion deal to buy Time Warner Cable announced in February as well as the deal Comcast cut with Charter Communications announced Monday.



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