Wednesday 7.9: News to Know

/ Jul 9, 2014

Digital video industry news today

CDS to Adapt James Patterson’s ‘Maximum Ride’ Books into YouTube Series

Collective Digital Studio has optioned “Maximum Ride,” a bestselling young adult fantasy franchise from author James Patterson. The MCN will have exclusive online rights to the property, with plans to turn it into a YouTube series.


The Wrap




Opinions & Analysis

3 Takeaways from How Much YouTube Reportedly Made in 2013

The online video space is booming. It’s healthy, it’s magical. OK I’m being a little over the top with that, but the point I’m making is that perception in our world doesn’t necessarily breed reality.



Which Brands Are Top YouTubers Working With?

With [a]list summit coming up July 31st, A-List Daily did some sleuthing work to find out which brands certain YouTubers are aligning themselves with and what they’re in for (hint: free games, the ability to impact social change and, um, money).



Video Viewability: What You Don’t Know

We’ve reached another milestone in revolutionizing the measurement of digital ads. On June 30, the Media Rating Council’s (MRC) gating period for transacting on accredited measures of video viewability ended, ushering in an era of new transactional currency.

Media Post


Why Advertisers Need To Embrace Adaptive Streaming

What’s the best part of online video? That it’s video.  As new multiscreen habits take over TV consumption, online video has become increasingly significant for advertisers to reach and engage their audiences. It was a key bit of technology that brought us here, coupled with the drive of broadcasters who recognized the demand for a TV-like experience online.

Media Post


When Do YouTube And Television Coexist Equally? Or Do They Ever?

I keep wanting to do a think piece about how the wall has finally crumbled between YouTube and television — after all, we have YouTubers popping up in Taco Bell commercials, Lifetime movies, late night programming and signing deals to develop shows.


Deals & Signings

Simulmedia Hires Former LG Exec

Simulmedia has named Wendell Wenjen vice president of business development, a new position at the ad-tech company. Based in San Francisco, he will be responsible for leading all business development efforts on the West Coast, including relationships with TV manufacturers, digital video companies, and ad tech companies.



Streaming Video News

ISP North State Now Boasts Direct Connection to Netflix

Internet users in North Carolina who pay for fiber-based ISP North State will now have a direct connection to Netflix. The ISP says it has been optimized for the streaming video giant, giving North State users higher quality video and faster startup on the site.



Streamy Awards Adds More Categories, Fan Participation

The Streamy Awards, the first ever envelope-opening live streamed award show, is bumping up the amount of honors its doling out this year, the telecast announced on Wednesday.




Chromebooks may get native Chromecast support with a video player update

A new Chromium commit hints at native Chromecast support coming to Chromebooks.


The Haps With Apps

Vimeo focuses on music as it gives its newly-acquired video-creation app Cameo its biggest update yet

Almost four months after Vimeo snapped up Cameo, the stylish video-creating iPhone app has been given its first major lick of paint by its new owner.




Microsoft Beefs Up Windows Phone’s Video Software With Video Tuner

Even the most ardent Windows Phone critics are usually willing to acknowledge that while the platform may be struggling on the software side, the hardware — particularly the cameras — tend to be pretty darn good.


YouTube News

YouTube Is Profitable, But 2013 Revenue Falls Short of Estimates (Report)

YouTube is profitable. That shouldn’t surprise anyone. What could raise an eyebrow or two (or several million) is a report published by The Information (subscription required) that says YouTube isn’t as profitable as what many believe. According to the report, which cites two unnamed sources, YouTube made $3.5 billion in revenue in 2013. After creator payouts, the net revenue stood at $1.5 billion.



Discovery-Backed New Form to Fund Short Films Created by YouTubers

New Form, a digital studio formed by Hollywood producers Ron Howard and Brian Grazer in partnership with Discovery Communications, plans to fund 14 short films created by some of the top stars on YouTube.



The Wrap


Music Vault Brings Over 13,000 Live-Music Videos to YouTube

Music Vault, a collection of live music performances, is bringing over 13,000 live music videos to YouTube. The newly added live concert footage covers the past fifty years and includes shows from legendary musicians like James Brown, Bob Dylan, Bruce Springsteen, and The Grateful Dead, plus those of newer indie performers like Fleet Foxes and Deer Tick.



Business Insider

Media Post



Connor Franta Says Farewell to His 2nd Life

Connor Franta, one of the six creators on YouTube’s beloved boy group Our 2nd Life (O2L), posted his farewell video to the channel yesterday. Already viewed over one million times, the video shows Franta revealing a certain sadness behind the cheery visage he’s been wearing for Digitour, both on stage and in YouTube videos.



With Citizen Evidence Lab, Amnesty International wants to help journalists authenticate YouTube videos

YouTube may be used by many to share awful karaoke incidents and animals doing awesome things, but it can also be a valuable journalistic tool for anyone to broadcast to the world. The problem is, however, how can you know for sure whether a video that purports to support a particular story is authentic? When was it really filmed, and where?



YouTube video purportedly shows larger, sturdier iPhone 6 screen

A new iPhone will have a bigger screen, according to a popular YouTube reviewer who contends he’s gotten his hands on a production version of the upcoming iPhone 6’s outer screen.

LA Times

Media News

Former Yahoo CEO Ross Levinsohn Joins Board of Hot Video Site With Korean Dramas

If you follow the media business at all, you probably realize that “millennials” and even younger viewers don’t exactly watch TV like their parents (if they watch actual TV at all).But did you know they like watching subtitled Korean dramas?

That appears to be the case, at least based on the explosive growth of the Web video site According to comScore, the site, which offers soapy Korean hits like “Secret Love Affair,” reached 2.2 million unique users in the U.S. on desktop and mobile devices in May, up a whopping 268% in a year. The viewers aren’t just Korean Americans or expats, the company says – the content has broader appeal.




Rooster Teeth’s Monty Oum Talks Expanding the ‘RWBY’ Brand

This past weekend at RTX, the annual gaming and internet convention held by Rooster Teeth Productions in Austin, Texas, the online video company announced its expansion into game development by unveiling the in-house produced “RWBY” video game.



Red Bull Media House Teams Up with The Orchard

Red Bull Media House has inked a deal with The Orchard, a music, film, and video distribution company, to release a slew of sports films to digital and cable platforms worldwide.



New Mobile Facebook Feature Promotes Video Content

Facebook seems to be venturing further into the realm of video. In addition to their recent acquisition of video advertising company LiveRail, the new “related videos” mobile feature on Facebook marks another step towards increased focus on video.



Disney, DreamWorks Plot and Finance Online Video’s Future

One of the unique attributes of online video is that its entire existence is built on experimentation that once would have been impossible because of the expense.

Unlike established entertainment and informational media, online is perpetually a blank slate. Ideas come and ideas go, rapidly—so rapidly that it’s easily possible to trace back where an idea started, then accelerated, and then began to fall apart.

Media Post


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