Wednesday 8.13: News to Know

/ Aug 13, 2014

Digital video industry news today

Twitter Is Testing a New Native Video Product

Facebook is not the only social network seeking some of the billions advertisers currently devote to TV advertising. Twitter is testing a new video-ad program that would allow advertisers to directly distribute videos directly within the feed.Facebook is not the only social network seeking some of the billions advertisers currently devote to TV advertising. Twitter is testing a new video-ad program that would allow advertisers to directly distribute videos directly within the feed.








Opinions & Analysis

Are YouTube Annotations Really Effective? You Decide…

Across the board, YouTube creators love annotations. They serve as simple pathways to increasing video engagement and driving views…but what do these annotations look like, and exactly how many views are we talking?



Producer Michael Shamberg Wants to “Invent the Future” With BuzzFeed Motion Pictures

How do GIFs and cat videos translate into feature-length films? Michael Shamberg has joined BuzzFeed to figure that out. The viral content publisher has tapped the Pulp Fiction producer to advise its newly-created BuzzFeed Motion Pictures on projects that could eventually make their way to a television or big screen.



The future of content consumption, through the eyes of Yahoo Labs

Yahoo has been rebuilding its research focus, and now a 250-person strong Yahoo Labs is trying to build the future of content.



Southern California is emerging market for online video start-ups

More than a dozen start-ups across Southern California, from Silicon Strip to Silicon Beach, are building tools to create, view or make money from online videos.

LA Times

Deals & Signings

CDS Goes to Cable to Fill Chief Revenue Officer Role

To fill its vacant chief revenue officer role, Collective Digital Studio, which regularly promotes its ability to take online video creators to traditional media, is now bringing in someone from cable TV. The company has named veteran TV sales executive, Scott Weller, to the position.




Mobile Video Ad Firm Vdopia Shuffles Exec Team

Mobile video ad firm Vdopia has announced a series of changes at the top of the company’s executive team.


Streaming Video News

WWE Brings OTT Content to Over 170 Countries Worldwide

The WWE Network has gone over-the-top in over 170 countries worldwide. As a result, English-language version of the network’s programming is now available in Mexico, Australia, New Zealand, Spain, Singapore, and Nordic countries, among others.



TV Review: Netflix’s ‘BoJack Horseman’

Joining the premium-TV ranks requires a certain commitment to doing what others aren’t. Hence, Netflix gets virtually no points for “BoJack Horseman,” a raunchy animated series that not-so-boldly goes where seemingly everyone — Fox, Comedy Central, Adult Swim — has gone before.



Netflix Says U.S. Bandwidth Speeds Trail Most Other Countries It Tracks

Netflix is keeping the heat on U.S. broadband providers to boost bandwidth for its popular video-streaming service, pointing to data it says shows American service providers’ connection speeds lag behind those of ISPs in most other countries.


YouTube News

YouTube MCN StyleHaul Is Up for Sale, Too (Reports)

In the midst of a lot of investment and acquisition activity in the YouTube MCN space, beauty network StyleHaul is the latest to be up for sale.







‘My Drunk Kitchen’ Book by Hannah Hart Available for Purchase

Hannah Hart’s awaited recipe book, “My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut,” is available for purchase today. To celebrate the announcement, Hart made this video with another renowned food personality with an online presence—none other than Jamie Oliver, the man behind FoodTube.



Watch YouTube Gamers Skydive in ‘AFK’ Season Two

Machinima is bringing “AFK,” aka “Away From Keyboard,” back for a second season. Now available on Machinima, season two of the reality gaming series leads up to the 2014 San Diego Comic-Con, as the YouTube-famous competitors arrive in “AFK” inspired style.



AT&T’s YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

YouTube numbers are off the charts for @SummerBreak, a digital video series that has existed solely on social media channels. While tapping millennial YouTube influencers Ricky Dillon, Kian Lawley, Jenn McAllister, Andrea Russett and Alexis Zall, five-to-10-minute episodes have been posted on Tuesdays and Thursdays while a 20-minute installment has gone live every Sunday. The AT&T-branded @SummerBreak storyline entails a group of smartphone-tethered teenagers as they spend their last summer together and get ready for college life.



Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with Defy’s musical duo Kurt Hugo Schneider and Sam Tsui and pranksters SMOSH, the companies and online producers have come up with separate customized campaigns that will play on each YouTube influencers’ strengths while still delivering the brand message. Schneider and Tsui’s Dell-sponsored music video and behind-the-scenes video employ Dell tablets as an artistic tool.


Media News

You Can Now Share Vevo Videos to Pinterest

Vevo is getting more social. The music-video platform has struck a deal with Pinterest to distribute its content on the social discovery site.




IAWTV Opens Call for Nominations for Six Open Board Seats

The IAWTV has opened the nominations process to elect six new members to its board of directors. All active members are allowed to nominate themselves, or someone else, to the position. The IAWTV will tally votes between August 18 and 20, and will ultimately announce candidates seeking a seat on August 26.



Geena Davis and YouTube Talk Gender Inequality in Entertainment

If you’ve been noticing something a little off about the films and television you’ve been watching lately, you’re not the only one. Academy Award winner and social activist Geena Davis has had her eye on the silver screen for a while, both as a viewer and active participant in the industry, and could no longer ignore the facts: Women on screen are represented less.



Jim Beaver Joins Cast of ‘The New Adventures of Peter + Wendy’

“The New Adventures of Peter + Wendy,” a web series that puts the leading characters from “Peter Pan” in a modern light, now counts Jim Beaver as one of its stars. For the upcoming second season, Beaver (of “Supernatural” and “Deadwood”) will join the “Peter + Wendy” cast as George Darling, Wendy’s father.



Machinima CEO Chad Gutstein: Don’t Call Us an ‘MCN’

Deals with YouTube creators JeromeASF, Blitzwinger part of exec’s TV-like programming strategy to focus on core gamer audience



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