Wednesday 8.20: News to Know

/ Aug 20, 2014

Digital video industry news today

Helbig and Hart’s ‘HeyUSA’ Books a Date with CNE’s The Scene

Following YouTube uploads from an epic, eight-week, cross-country road trip this summer, a long-form version of Mamrie Hart and Grace Helbig‘s web series, “HeyUSA,” will debut exclusively on Conde Nast Entertainment’s The Scene.








Opinions & Analysis

Marketers Need to Figure Out What Branded Video Viewers Want

Branded video ad views hit 2.89 billion in Q2 2014, according to Visible Measures, up from 2.48 billion in Q1 2014 and 1.92 billion in Q2 2013. However, results from June 2014 polling by Levels Beyond indicate that branded videos still have a long way to go as marketers try to catch up to consumer demand for such content.



Four Tips For Going Viral From A YouTube Exec

If anyone knows a thing or two about viral videos, it’s Kevin Allocca, YouTube’s Head of Culture and Trends.  Speaking at The Conference, a gathering for media and communications professionals in Malmö, Sweden, Allocca took a few questions about what it takes to make a video truly viral. According to Allocca, there is no magic recipe for making a video a viral hit, but he does have some observations about what videos tend to blow up. So let us break it down for you.



Tastemade – My Interview & Studio Tour with CEO Larry Fitzgibbon of the Leading Food MCN

Tastemade is a leading MCN — and is THE leading MCN focused on food, nothing but food.

Digital Media Update


If you’re a media company, your mobile competition isn’t other news entities, it’s Google Now

Many media outlets have figured out that they need to focus on mobile, but for the most part their apps fail to take advantage of the smartphone’s potential, and if they aren’t careful Google will get there before they do



Why YouTube Music Key Is A Streaming Service That Might Actually Work

After much hype over YouTube’s rumored music service and delays in its launch, big changes are finally coming to the video site and Google Play Music All Access.


Deals & Signings

OgilvyEntertainment Founder Doug Scott Joins WME IMG

Veteran advertising executive Doug Scott has joined WME IMG as its new executive vice president of marketing and brand solutions. In the role, Scott will oversee branded content partnerships for WME IMG, as well as expand the super-agency’s owned and operated properties. He will remain based in New York.



Microsoft Brings Reddit And MTV To Xbox One, Updates Twitch

The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google’s YouTube Twitch app — complete with voice search and navigation.


ReddX, the Reddit app, snaps to the side of the TV screen. Comments and posts flow down the left rail with video clips and photos on the right. Microsoft has designed for the user interface specifically for the screen on the Xbox One entertainment console.

Media Post


DigiTour Adds Two Execs, Investors Guy Oseary, Ben Silverman, Allen DeBevoise

DigiTour Media, the live-event company specializing in concerts and events featuring prominent YouTube and Vine video creators, has named Erick Nordan as its chief financial officer and Diego Prats as chief growth officer, with both to be based in Los Angeles and report to CEO Meridith Valiando Rojas.



TubeMogul Strikes Partnership With Integral For Viewability Ratings, Fraud Detection

Programmatic video ad platform TubeMogul on Wednesday announced that it has inked a partnership with Integral Ad Science that will bring Integral’s viewability measurement and fraud detection software to the TubeMogul platform.

Media Post

Streaming Video News

Hulu Renews Seth Meyers’ ‘The Awesomes’ for Third Season

Hulu has ordered a third season of its adult animated original series “The Awesomes.”

The show, created and executive produced by Seth Meyers and Mike Shoemaker, follows the adventures of a group of misfit superheroes. Its voice cast includes Meyers, whose joined by several current and former “SNL” cast members including Amy Poehler, Will Forte, Maya Rudolph, Bill Hader, Taran Killam, Kenan Thompson, Bobby Moynihan, and Kate McKinnon.






Netflix is now paying Time Warner Cable for direct access and faster streams

Netflix, the online streaming giant, has signed a paid peering deal with Time Warner Cable, meaning that it now has deals with the four biggest U.S. ISPs.




Google Cast Chrome extension bug turns on auto-play for YouTube videos

No, you are not crazy. Chrome really did start to auto-play all those YouTube videos, at least for some users. Here’s how to fix it.


YouTube News

Leak Reveals More Info on YouTube’s Music Service

Following a number of rumors about YouTube’s upcoming subscription music service, we might finally have some concrete information on how the service will function. Based on leaked images of the service published by Android Police, here’s what you should know about the upcoming music service:

It will go by the name YouTube Music Key, prompting Google Play Music All Access to rebrand to Google Play Music Key. There will be a month-long free trial for users, after which they’ll have to shell out $9.99 per month (the same as a monthly subscription to Spotify) to maintain access to music from both YouTube Music Key and Google Play Music Key. The service will offer ad-free music for users, along with audio-only and offline playback.





‘Frankenstein, MD’ Comes Alive on YouTube

Anticipation has been building for the premiere of “Frankenstein, MD” with cast members and air date announced in July. That date has come, and the series is now live on the PBS Digital Studios YouTube channel.



Attack of the Preteens: Google Might Offer User Accounts to Children Under 13

Google is about to be as annoying as a Limited Too on a Saturday afternoon.


Media News

Vevo Is No Longer for Sale

Vevo’s quartet of owners — Universal Music Group, Sony Music Entertainment, the Abu Dhabi Media Group, and Google — are no longer interested in selling the company.



WatchLoud’s ‘Detroit Rubber’ Restarts with an Old Hero’s Visit

Season two of “Detroit Rubber” has premiered on, marking the return of the Burn Rubber crew as they continue to expand their brand, a sneaker store lauded in the Midwest.



Sneak peek: Rdio is getting ready to launch a completely revamped Roku app

Rdio has long neglected the living room, but now, the music subscription service is getting ready to relaunch its Roku app. Here’s a first look.



Startup NimbleTV Expands ‘Virtual Cable’ Service, Drawing Legal Scrutiny

It’s not exactly Aereo, but startup NimbleTV — which offers existing pay-TV subscribers access to their channels and DVR recordings over the Internet — has attracted the attention of industry lawyers who are examining whether the service is legally in bounds.




Twitter Is Suspending Accounts For Sharing Beheading Images And Videos

Tweet a graphic image relating to the alleged beheading of photojournalist James Wright Foley and risk having your account suspended.



U.K. to Introduce Age-Based Rating System for Online Music Videos

Overtly sexual and explicit music videos distributed online are to carry advisory age ratings in the United Kingdom from October as part of a pilot scheme ‘to help parents protect their children from graphic content,’  British Prime Minister David Cameron announced Monday (Aug. 18). Cameron has previously attempted to crack down on pornography.



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