Wednesday 8.28: News to Know

/ Aug 28, 2013

VIS-News2Know

 lionsgate

Hulu to Co-Produce Supernatural Comedy with Lionsgate

Hulu is partnering with Lionsgate Television, the TV division of Lionsgate, on a new half-hour supernatural comedy series called “Deadbeat.”

VideoInk http://bit.ly/15jFjOF

Variety http://bit.ly/14ZCFyq

Adweek http://bit.ly/1dmM2AB

Wired http://bit.ly/17dj5V5

TheWrap http://bit.ly/12HZWXZ

MediaPost http://bit.ly/17gOpCo

 

Deals & Signings

Amazon Studios Greenlights Kids Pilot from Electus

Amazon Studios, the production unit of Amazon.com, has added another children’s pilot to its original programming slate.

VideoInk http://bit.ly/1aPZtYG

Newsy Brings News Videos to Newser

Online video news service Newsy has struck a deal with Newser.com to offer its video content on the curated news site.

VideoInk http://bit.ly/18kNlsn

Watch Entertainment Names Feder Chief Digital Officer

Watch Entertainment, Inc., the parent company for all brand operations of Rachael Ray, named Sharon Feder its Chief Digital Officer.

MediaPost http://bit.ly/1fiZRwi

VEVO, Other Apps, Finally Arrive on Apple TV

Apple has released a handful of new apps for Apple TV, including those for Disney, The Smithsonian Channel, The Weather Channel, and VEVO.

VideoInk http://bit.ly/1fj3UZN

THR http://bit.ly/12JeIO9

 

Videos to Watch Now

Reviewed! ‘Husbands’ on CW Seed

We ranked it.

VideoInk http://bit.ly/13Zl5Q9

 

The Haps With Apps

Google Releases Official Chromecast App for iOS

Google released an official Chromecast app for iOS devices today, making it easier for users to set up the new $35 TV dongle, switch between multiple Chromecasts and change common network settings.

TNW http://tnw.co/1aPUIOQ

The Time Warner Cable TV App For Xbox 360 Is Now Available, With Access to 300 Channels

The TWC TV app for Xbox Live, which was announced back in June, is now available for download from the Xbox Live Marketplace. Microsoft’s partnership with Time Warner Cable is a significant part of its efforts to position the Xbox 360 as the definitive one-stop solution for TV and movie streaming, and demonstrates the company’s continuing commitment to the console even as it prepares for the Xbox One’s launch later this year.

TechCrunch http://tcrn.ch/184jHZx

 

Streaming Video News

Myspace Launches ‘Music Video Collaborations With Artists We Like,’ Features TV on the Radio, Federal Prism

In a bid to cut through the noise of an altered Internet landscape, and resuscitate its reputation as an ally for artists, the new Myspace has launched a program to produce original music videos, Billboard reports.

THR http://bit.ly/12J9ZMu

BillboardBiz http://bit.ly/15f5Qn4

 

Media News

ABC and Yahoo Team Up to Cover the 50th Anniversary of the March on Washington

ABC and Yahoo and their news divisions have a pretty robust partnership, which often leads to the two organizations co-programming and hosting news specials tied to major news and events in the US.

VideoInk http://bit.ly/15gCLHV

 

Stats to Start

Nielsen Taps eXelate’s Data Pipeline

Nielsen Online Audience Segments – TV Viewing has begun using eXelate conneX, a cloud infrastructure service, to segment, map, and create customer audiences it can push to multiple media partners.

MediaPost http://bit.ly/19NbGKE

VideoHub: 90% of Video Ads Still Repurposed TV Spots

New research from VideoHub covering the first quarter of 2013 finds that 90% of video ads in the US during that time period were still “repurposed” TV spots, opposed to content created specifically for the web.

VideoInk http://bit.ly/1cgQqxW

 

YouTube News

Nike’s Just Do It Anniversary Spot Scores on YouTube

When it comes to branded videos, Nike had a huge week on YouTube last week. The new “Possibilities” spot, which celebrates 25 years of the Just Do It campaign, roared out of the gate to generate over 4.3 million views, landing it atop the VideoWatch/VidIQ weekly ranking. That clip seems to have spurred viewers to check out other Nike clips, including the two-month-old football-themed ‘Nike Hypervenom—Deadly Breed’ which also found it’s way into the top ten at number 4.

AdWeek http://bit.ly/13Y2ELL

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