Wednesday 8.28: News to Know
Hulu to Co-Produce Supernatural Comedy with Lionsgate
Hulu is partnering with Lionsgate Television, the TV division of Lionsgate, on a new half-hour supernatural comedy series called “Deadbeat.”
Deals & Signings
Amazon Studios Greenlights Kids Pilot from Electus
Amazon Studios, the production unit of Amazon.com, has added another children’s pilot to its original programming slate.
Newsy Brings News Videos to Newser
Online video news service Newsy has struck a deal with Newser.com to offer its video content on the curated news site.
Watch Entertainment Names Feder Chief Digital Officer
Watch Entertainment, Inc., the parent company for all brand operations of Rachael Ray, named Sharon Feder its Chief Digital Officer.
VEVO, Other Apps, Finally Arrive on Apple TV
Apple has released a handful of new apps for Apple TV, including those for Disney, The Smithsonian Channel, The Weather Channel, and VEVO.
Videos to Watch Now
Reviewed! ‘Husbands’ on CW Seed
We ranked it.
The Haps With Apps
Google Releases Official Chromecast App for iOS
Google released an official Chromecast app for iOS devices today, making it easier for users to set up the new $35 TV dongle, switch between multiple Chromecasts and change common network settings.
The Time Warner Cable TV App For Xbox 360 Is Now Available, With Access to 300 Channels
The TWC TV app for Xbox Live, which was announced back in June, is now available for download from the Xbox Live Marketplace. Microsoft’s partnership with Time Warner Cable is a significant part of its efforts to position the Xbox 360 as the definitive one-stop solution for TV and movie streaming, and demonstrates the company’s continuing commitment to the console even as it prepares for the Xbox One’s launch later this year.
Streaming Video News
Myspace Launches ‘Music Video Collaborations With Artists We Like,’ Features TV on the Radio, Federal Prism
In a bid to cut through the noise of an altered Internet landscape, and resuscitate its reputation as an ally for artists, the new Myspace has launched a program to produce original music videos, Billboard reports.
ABC and Yahoo Team Up to Cover the 50th Anniversary of the March on Washington
ABC and Yahoo and their news divisions have a pretty robust partnership, which often leads to the two organizations co-programming and hosting news specials tied to major news and events in the US.
Stats to Start
Nielsen Taps eXelate’s Data Pipeline
Nielsen Online Audience Segments – TV Viewing has begun using eXelate conneX, a cloud infrastructure service, to segment, map, and create customer audiences it can push to multiple media partners.
VideoHub: 90% of Video Ads Still Repurposed TV Spots
New research from VideoHub covering the first quarter of 2013 finds that 90% of video ads in the US during that time period were still “repurposed” TV spots, opposed to content created specifically for the web.
Nike’s Just Do It Anniversary Spot Scores on YouTube
When it comes to branded videos, Nike had a huge week on YouTube last week. The new “Possibilities” spot, which celebrates 25 years of the Just Do It campaign, roared out of the gate to generate over 4.3 million views, landing it atop the VideoWatch/VidIQ weekly ranking. That clip seems to have spurred viewers to check out other Nike clips, including the two-month-old football-themed ‘Nike Hypervenom—Deadly Breed’ which also found it’s way into the top ten at number 4.
AdWeek http://bit.ly/13Y2ELLTags: ABC News, Amazon Studios, apple tv, Brad Pitt, Chromecast, CW Seed, disney, google, Hulu, lionsgate, Netflix, News2Know, newser, Newsy, nielsen, Nike, Plan B Productions, The Weather Channel, Time Warner Cable, Vevo, VideoHub, Xbox 360, Yahoo!, youtube