Weinstein Co. to Debut ‘One Chance’ on Yahoo Prior to Theatrical Release
Long-form and traditional entertainment continues to be Yahoo’s focus in video. The company has struck a deal with The Weinstein Company to release the upcoming feature “One Chance” on Yahoo Screen for free — more than a week before the film’s theatrical premiere.
Directed by David Frankel (“The Devil Wears Prada”), “One Chance” is an inspirational drama about a down-on-his-luck shop assistant and amateur opera singer who rises to fame after being chosen by Simon Cowell for “Britain’s Got Talent.” The film stars BAFTA winner James Corden (“The History Boys”), supported by an ensemble that includes Julie Walters (“Billy Elliot”), Mackenzie Crook (“Pirates of the Caribbean”), and Colm Meaney (“Get Him to the Greek”).
The film will debut on Yahoo Screen this fall and will be available on the ad-supported streaming platform for 10 days before it’s released theatrically. An exact release date wasn’t provided by either company.
For The Weinstein Company, “One Chance” is just the latest film it’s experimenting distribution models with. With its recent release “Snowpiercer,” the studio made the film available for sale on VOD platforms shortly after its theatrical premiere. The film reportedly made $1.1 million on VOD. This is the first time, though, that the company is choosing the free Yahoo Screen platform. It’s also choosing digital first before traditional.
“In today’s digital era, technology has developed and changed the landscape of how many people watch movies and TV. Our partnership with Yahoo has allowed us to adapt and expand our reach to limitless audiences,” said David Glasser, COO and president of The Weinstein Company, in a statement.
“One Chance” should roll out on Yahoo Screen around the time the company will roll out new episodes of “Community,” which it resurrected for a sixth season.
Deals to bring existing TV shows and feature-length films to Yahoo Screen certainly boost the level of programming available on Yahoo Screen. It’s also likely that the existence of such content will get Yahoo Screen’s audience accustomed to long-form content, which Yahoo certainly wants when it gets ready to release its own original series.Tags: Britain's Got Talent, David Frankel, digital distribution, feature film, Simon Cowell, The Weinstein Company, Yahoo!, Yahoo! Screen