Whalerock to Build Digital Channels for Kardashians, Howard Stern, Others

/ Feb 18, 2015

which platform is best for your online video?

A trend that was essentially started by Glenn Beck, when he launched a digital streaming channel and sold it directly to his fans, is increasingly becoming commonplace online. Others, including Sarah Palin and Paula Deen, have since started similar ventures, with the hopes of bypassing traditional networks and other middlemen to deliver content to and engage with their audience directly.

Now, Whalerock Industries (formerly BermanBraun) wants to help more celebrities go direct to consumer. Whalerock, which oversees digital sites like Wonderwall, will soon launch multiple streaming channels for celebrities like the Kardashian sisters, Howard Stern, and Tyler, the Creator.

Each star will have his or her own channel, which will serve as digital hubs featuring original and exclusive video, photos, and other types of content depending on who the celebrity is. (Tyler, the Creator’s channel, for instance, could also offer music.) There will be a mix of free (and ad-supported) and paid programming on the channels, which will be available online and via mobile apps.

In total, Whalerock hopes to launch 12-20 “app-based” channels by 2018, the company said. Another possibility: bundling some of the channels together and cutting distribution deals with traditional pay-TV and online distributors.

Whalerock will earn revenue by taking a cut of advertising and subscription revenue generated from the channels.

Of course, Whalerock isn’t the only company hoping to leverage the influence of celebrities to build digital content channels. Tapp, a startup from former NBC and CNN executives Jeff Gaspin and Jon Klein and backed by Discovery and Google chairman Eric Schmidt, is also playing in this field. To date, its launched streaming channels for political personalities like Sarah Palin and Herman Cain.

Glenn Beck’s TheBlaze is considered a success, with a reported subscriber base of 400,000 paying $10 per month. It’s unclear how many of the others are performing. WWE, which made a splash by launching its own over-the-top service last year, has struggled in growing a subscriber base strong enough to satisfy investors and analysts. It just surpassed 1 million subscribers last month, even though it’s available in over 170 countries.

For the Whalerock-built channels, the first one will be for Tyler, which will roll out by June, according to the report. It will be followed by channels for the Kardashian sisters, then one for Stern.

Tags: , , , , , , , , , ,


zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO