What PR Firm Sunshine Sachs Also Wants to Do Is Produce

/ Jun 28, 2013


PR firm Sunshine Sachs has launched a sister company that will focus on developing and producing digital, TV, and film content.

As first reported by Deadline, Madica Productions is open for business and plans to develop projects that include unscripted and digital content from Sunshine Sachs’ roster of Hollywood and corporate clients as well as interesting projects from non-clients. Sunshine Sachs currently represents A-list talent like Leonardo DiCaprio, Ben Affleck, Tyler Perry, and Natalie Portman, among others.

The studio will be overseen by Jeff Tahler, a former senior vice president within FremantleMedia’s Global Content division. As managing director of Madica Productions, Tahler will be responsible for the content the studio chooses to produce.

“We are eager to develop and produce the type of content that reflects our wide range of passions and interests,” said Tahler. “Today, that can be anything from short-form digital series to a big-budget feature film, and we will be developing stories for all platforms.”

Madica has in fact already begun development on three untitled projects, one of which is a “mid-budget” feature film.

Video Ink will be interested in seeing what sort of digital programming comes out of this.

Tags: , , ,

LiveOutdoors.com Evolve Media

CraveOnline Bets on Manly Men with LiveOutdoors Revamp

Kin Community

Web Series Wednesday: 5 Shows From Kin Community


Kaltura Helps MotorTrend Go SVOD


Why Google, Disney and Verizon Are Teaming Up to Bring...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
Logan Paul The Thinning Legendary Digital Entertainment

Viner Logan Paul Mounting Multi-City Black Friday Promo Tour for...


How YuppTV is Cornering the Expat Streaming Market


National Geographic Rolls Out First Slate of Digital Originals


HorseLifestyle Opens Stable of Streaming Content for Equine Obsessives

Snapchat 2

How Snapchat is Helping Users Discover New Perspectives With...

John Boswell Melodysheep

YouTube Mashup Artist Melodysheep Signs with WME

Kurt Hugo Schneider

Sony Music Orders Kurt Hugo Schneider YouTube Series

Ours to Lose #OursToLose YouTube

How YouTube is Fighting Climate Change with #OursToLose

AT&T A+E Networks

AT+T and A+E Sign Multi-Year Pact for Linear TV, VOD, Mobile and...

Fusion debuting new series on Snapchat Discover

How Snapchat Is Courting Advertisers With Audience Targetting

New York Times Logo

Four Months After Shake-up, New York Times Names a New Video Chief

vox mediaaaaa

Vox Teams Up with Snapchat Discover


Why Otter Media Is Pumping $22 Million Into Crunchyroll


5 Emerging Unboxing Channels

Dunkin Donuts Cakeworks Branded Video

What Makes Branded Video Great?


How Jukin Media’s Wire Helps Users Find Viral Videos...

Elliott Morgan

Vimeo Grabs Another Comedy Special from Elliot Morgan and Supergravity

Machinima Logo

Machinima Hires Don Reilley to Head Brand Partnerships, Preps...

Family Fun Pack Collective Digital Studio CDS

Collective Digital Studio Orders Family Fun Pack YouTube Channel


Nickelodeon’s Noggin Chases Preschool Viewers with New...

Cameron Dallas

Cameron Dallas Signs with Brillstein Entertainment Partners


YouTube Pledges Legal Support for Creators’ Fair Use Claims

Cinedigm Logo

Cinedigm Takes Majority Stake in ConTV

Amazon Studios

Amazon Removes Option Clause as it Unveils Free Cloud-Based...


Why Hollywood is Investing In Tubi TV

Awesomeness Films

Awesomeness Films and Jurassic Party Sign First-Look Deal


Web Series Wednesday: Five Shows From All Def Digital


Vimeo’s Content Chief Greg Clayman to Exit By Year’s End


As Western Streaming Content Booms, China Cracks Down On Set-Top Apps

John Malkin Ovation

Ovation TV Taps John Malkin to Head Cross-Platform Content Strategy

Here's how musicians should use facebook

How To Increase Video Completion on Facebook [Study]

Logan Paul The Thinning Legendary Digital Entertainment

Legendary Digital Acquires Young Adult Thriller ‘The...


Sky Creates Satellite/Digital Hybrid Sky Q

Chelsea Handler Netflix

Chelsea Handler’s Netflix Doc Series Gets January Premiere Date

Firetalk Logo

Live streamer Firetalk Gets More Interactive with New Guest Feature


How Univision is Riding the SVOD Wave with Univision Now