What You Missed at July's Big Screen Little Screen NY Meetup - VideoInk
 
 

What You Missed at July’s Big Screen Little Screen NY Meetup

/ Jul 10, 2013

BSLS_Logo_NYC

Last night, Big Screen Little Screen held its monthly showcase of interesting web video creators and innovators in NY. Hosted by Paul Kontonis and Magnet Media in the Chelsea neighborhood of Manhattan, the July BSLS event was called “July Hot Stuff” — ostensibly to match the intensity of the feeling one gets when venturing outside in NY this week.

“This is a forum for people to present their creative works,” said Paul Kontonis, the GM of Magnet Media Originals, to a crowd that included web video producers, creators, and writers, as well as others heavily invested in the current and the future of the industry. “We’ve had 300 presenters come through here. Some cool people showcasing some very cool stuff. Tonight will be no different.”

If you were unable to attend, here is what you missed:

“Buzz60″ from Zazoom

Presenter: Steve Bradbury

Zazoom is a web video producer and distributor founded by three very successful broadcast journalists — in the sense that they have won 32 Emmys between them. The idea was to take this depth of knowledge and experience in video journalism, and bring it to the web via short-form, topical, and widely distributed content, said Steve Bradbury, COO of Zazoom. Zazoom’s distribution network features the likes of AOL On, Grab Media, Blinkx, NDN, and YouTube.

This resulted in “Buzz60,” a daily news show that Bradbury said goes beyond just covering the news, by also adding “a take,” an interesting item or angle which audiences will remember long after the video has finished. Zazoom produces 10 videos per day (or 50 per week) for “Buzz60.” “We started at about 30 a week, and will probably scale it up even more,” said Bradbury. And all videos largely cater to the 18-49 and 25-54 demos.

Bradbury showcased three “Buzz60” videos, one of which the company produced for Yahoo. Zazoom has a partnership with Yahoo to produce topical, “in-demand” content. In other words, Zazoom sends pitches to Yahoo every day. If Yahoo likes any of them, Zazoom will produce a “Buzz60” video for that topic (Bradbury says the company is able to turn around a video in two hours or less). Sometimes, Yahoo tells Zazoom what they need a video for and Zazoom will produce it.

A small, privately-funded company, Bradbury said Zazoom is looking for producers and on-camera talent (paid), as well as people on the business side of things.

 

“Do or Dye”

Presenter: Stacie Capone

Stacie Capone, an actress and producer for “Do or Dye,” showcased the pilot for the show, which follows a group of people working at a hair salon. The pilot was created as part of a competition set-up and sponsored by small business marketing materials and services provider Vistaprint. “Do or Dye” is competing with four other pilots for a chance to produce more episodes of the show, which will be sponsored by Vistaprint and distributed via YouTube and Vistaprint’s website. The Vistaprint “slate” is targeting a female/small-business owner audience.

In an interesting note, Capone said she does not own the pilot. She owns the idea for the show, but not the pilot that was shot.

TouchCast

Presenter: Erick Schonfeld

TouchCast isn’t a web series. It’s a new video platform that wants to change how videos are created and experienced on the web and mobile devices. The platform, which Schonfeld described as a “TV studio in a box,” allows creators of all types to shoot a video and add interactive elements into the video via what TouchCast calls “vApps” (video apps). vApps can be anything from YouTube videos to web-pages, polls, and maps, all of which the viewer can interact with when watching the TouchCast video.

“The internet hasn’t changed video, it just has changed distribution to a different pipe,” said Schonfeld. “The creation of video hasn’t changed. To date, no one has taken advantage of the interactivity and software that is available.” Until TouchCast, that is.

TouchCast, which we have written about before, is currently available as an iPad app, but the company has plans to launch a desktop app as well, which, as Schonfeld said last night, will allow creators to bring in pre-produced videos.

As Schonfield noted during his presentation, a platform like TouchCast could change how online video creators shoot content and engage with their audience. Instead of a 5-minute vlog, the creator has the capacity to “communicate” with his or her viewers for a much longer period of time by adding interactive elements.

While TouchCast definitely has a lot of applications, the co-founders made a conscious decision to enter the market with a focus on media companies and video creators.

SciFIRiot

Presenter: Jeff Koenig

From Digiriot, SciFIRiot is a new sci-fi programming channel, which aims to help creators market and bring in audiences for their content by packaging similar shows in a themed channel or network. In this way, each of the shows are able to reinforce each other, according to Koenig.

“Two things generally work online. One is consistency — no matter who you are talking about, putting out videos consistently is one of the best ways to build an audience for a show,” said Koenig. “The second is cross-promotion and treating things like a network and a channel.”

Which is where Digiriot and SciFIRiot come in. The channel launched on July 1 with six sci-fi shows. Koenig said his plans are to grow that slate to nine shows during this quarter, and grow it even more next quarter. The network allows creators to “monetize as a whole,” as opposed to going at it alone, said Koenig. Ideally, this should increase the chances for success.

And this won’t be restricted to SciFIRiot, as Koenig noted how what Digiriot is doing with the sci-fi channel/network is a central element of his new company’s philosophy.

That was it for July’s Big Screen Little Screen event in NY. The August meetup is scheduled for August 14. Titled “August Slam,” you can bet VideoInk will be there.

Tags: , , , , , , , ,


BBC

BBC’s iPlayer to Strut Out Multiple Shows for London...

vice

Time Warner Out on Vice Media, A+E Networks Buys In (Updated)

FowlerSistersEarBiscuits_01

The Fowler Sisters on How to Deal with Hate Online

Before_going_mobile_02

What Should Video Creators Know Before Going Mobile?

The_Chair

Starz to Stream Episodes of Shane Dawson Series Ahead of Premiere

angrybirdstoons

Angry Birds Maker Rovio Names Next CEO

kendall_rhodes01

Untitled Hires Relativity Exec Kendall Rhodes to Grow Digital Business

TheSpecials_01

Oprah Winfrey’s OWN to Air Webby-Winning Docu-Series...

VideoInkRecap_Aug

Recap! VideoInk Presents… Mobile Video and Vine

Own_image

Oprah Winfrey Network Keeps Growing Its Empire…Digitally

Fred

Lucas Cruikshank and CDS Bring Back ‘Fred’

amazonstudios

The Latest Amazon Pilots Are Here

Marco Polo_04_00101r1

Netflix Sets Premiere Date for ‘Marco Polo’ —...

NetFrance

Netflix’s First French Series Wants to Be Another...

NewsToKnow

Thursday 8.28: News to Know

Native_Ads

The Rise of Native Ads and the Importance of Being Human

WSW_03

Web Series Wednesday: Dark, Eccentric, and Inspirational

US_OnlineVideo

Why Hollywood Can’t Ignore Digital Distribution

Raindance_Web_Fest

What’s in Store for UK’s Raindance Web Fest 2014

PlutoTV

Pluto.TV Adds More Top Digital Video Players to Lineup

Screen Shot 2014-08-27 at 11.40.32 AM

‘Better Homes and Gardens’ Debuts on Portico TV

brian_felsen_01

YouTube Music Monetizer AdRev Names New President

amazon transparent

Amazon to Debut ‘Transparent’ in September

Vimeo

Vimeo Bolsters Library with Slate of New Distribution Partners

CampTakoa

Grace Helbig, Hannah Hart to Host 2014 Streamy Awards

NewsToKnow

Wednesday 8.27: News to Know

Vi_ViewPoints

Tune In to #VIViewpoints! We’re Live!

diamondminecart_maker

Maker Studios Signs Minecraft Guru The Diamond Minecart

CRWN

WatchLoud and Shady Films Dust Off ‘CRWN’ for More...

NETFLIX, INC. BOJACK HORSEMAN

Netflix Is Ready for More ‘BoJack Horseman’

PGA_Tour_Rewind

PGA Tour Ads Wealth of Content to YouTube Channel, For a Fee

Vine_stars

Vine Stars Cameron Dallas and Nash Grier Sign Deal with Gander.tv

MCN

MCNs — Why Do They Matter?

Screen Shot 2014-08-26 at 12.03.02 PM

Toronto Buffer Festival to Kick Off with Industry Day

Ice Bucket Challenge

7 Things You Didn’t Know About ALS Ice Bucket Challenge on...

netflix shomi

Canadian Cable Giants Unwrap Netflix Rival

viewability

Evolve Media Partners with Viewability Audit Firm Moat