WIGS/Fox Deal Strikes Again: ‘Lauren’ Joins ‘Blue’ on Hulu

/ Jul 15, 2013

WIGSlauren

WIGS, the female-focused scripted drama channel from Rodrigo Garcia (“In Treatment”) and Jon Avnet (“Black Swan”), has moved its second series from YouTube to Hulu.

Lauren” tells the story of a third-generation soldier who reports to her female commanding officer that she was raped and continues to be assaulted by her superior officers. The story then chronicles the soldier’s fight for justice as well as the commanding officer’s struggle to help the main character while remaining loyal to an institution she has devoted her life to. The main characters are played by Troian Bellisario (“Pretty Little Liars”) and Jennifer Beals (“The L Word”).

Written by Jay Rodan and Avnet, and directed by Avnet, the series also stars Bradley Whitford (“The West Wing”), Sean Harmon (“NCIS”), Mykelti Williamson (“Forrest Gump), and Justine Ezarik (or more popularly known as iJustine).

The series originally premiered on YouTube as a 15-episode series. On Hulu, the 15 episodes will be repackaged into three, 45-minute long episodes.

“Lauren” is the second WIGS series to expand from YouTube to Hulu, following the launch of the Julia Stiles-starring “Blue” on Hulu last month. A third series, “Jan,” starring Caitlin Gerard, Stephen Moyer, and Virginia Madsen, is also expected to arrive on Hulu in the coming weeks.

It’s the handwork of a marketing and distribution deal WIGS signed earlier this year with Fox Broadcasting, which through its parent company 21st Century Fox counts as one of Hulu’s three owners. The deal covers promotion for WIGS programming on other platforms, including, notably, linear television. In fact, I was recently watching an episode of “Hell’s Kitchen” when a 30-second spot for the Anna Paquin- and Maggie Grace-starring “Susanna” ran during one of the ad breaks. Unsurprisingly, the ad promoted WIGS’ standalone website, WatchWIGS.com, rather than its YouTube channel.

Back to “Lauren,” here’s the first episode on Hulu:

 

Tags: , , , , , , , , , , , ,


Digital video industry news today

Monday 7.6.15: News to Know

The People's Network

Robert Rodriguez promotes DIY with The People’s Network

Video on Facebook

What Facebook’s Latest Video Monetization Plans Mean for...

wassabi brothers ear biscuits

How the Wassabi Brothers Get Views on YouTube:...

tv-36723_640

Is Local TV Missing the Digital Opportunity?

Read today's digital video news stories

Quick Breaks: Kin Community Launches Branded Content Studio;...

Lifetime Movie Club

Lifetime Gets into the SVOD Game

Digital video industry news today

Thursday 7.2.15: News to Know

Happy Fourth of July web series

Web Series Wednesday: Dear America, Happy Independence Day

Read today's digital video news stories

Quick Breaks: DramaFever Adds British Titles in US; Rightster...

beet app

Social Video App Beet Isn’t a Snapchat Rival; Its Goal Is...

Magic Leap VR

Former Vevo Chief Rio Caraeff Makes ‘Magic Leap’ as...

Anna Akana_Gidden Media

YouTuber Anna Akana to Star in and Develop Gidden Media Digital...

Digital video industry news today

Wednesday 7.1.15: News to Know

the untitled web series morgan evans is doing for MTV

MTV(Other)’s Newest Series Stars Comedian Morgan Evans

White Room immersive film

Roddenberry Entertainment to Release Immersive Film on Mobile

Screen Shot 2015-06-29 at 11.40.20 AM

Disney Scrambles Up a New Hip Webseries

Read today's digital video news stories

Quick Breaks: Netflix Releases New ‘BoJack’ Trailer;...

Dailymotion

Vivendi Finalizes Purchase of Majority Stake in Dailymotion for...

League of Legends

eSports Gaming & Gambling Platform Unikrn Takes $7 Million...

Digital video industry news today

Tuesday 6.30.15: News to Know

Break Movies

Break Movies signs licensing deal with Paramount

CAA Signs Bart Baker

“King of Parodies” Bart Baker Signs with CAA

Starz Arabia kickstarting SVOD in Middle East

OTT Revenue in the Middle East, Eastern Europe and Africa is on...

Mr Robot

Mr. Robot Scores Big for USA Network with Online Pilot Preview

Read today's digital video news stories

Quick Breaks: Meerkat to Embed Streams for Shark Week; Another...

New Defy Fiat series Bigger Is Better

Chris ‘Big Black’ Boykin Drives a Fiat in New...

Digital video industry news today

Monday 6.29.15: News to Know

Reuters TV iPhone

A Peek Into Reuters Live Video Syndication Play with Mirror Image

Amazon_Catastrophe

From The UK With Love and Snark

Arianna Huffington 3-2-15

HuffPost Revs Up For TV, Mobile, Social and Global Video Play

fox logo

Fox Networks Group Taps Former Sky Deutschland CEO as First-Ever...

Read today's digital video news stories

Quick Breaks: Morgan Spurlock Doc on Amazon; Netflix Sets...