WIGS/Fox Deal Strikes Again: ‘Lauren’ Joins ‘Blue’ on Hulu

/ Jul 15, 2013

WIGSlauren

WIGS, the female-focused scripted drama channel from Rodrigo Garcia (“In Treatment”) and Jon Avnet (“Black Swan”), has moved its second series from YouTube to Hulu.

Lauren” tells the story of a third-generation soldier who reports to her female commanding officer that she was raped and continues to be assaulted by her superior officers. The story then chronicles the soldier’s fight for justice as well as the commanding officer’s struggle to help the main character while remaining loyal to an institution she has devoted her life to. The main characters are played by Troian Bellisario (“Pretty Little Liars”) and Jennifer Beals (“The L Word”).

Written by Jay Rodan and Avnet, and directed by Avnet, the series also stars Bradley Whitford (“The West Wing”), Sean Harmon (“NCIS”), Mykelti Williamson (“Forrest Gump), and Justine Ezarik (or more popularly known as iJustine).

The series originally premiered on YouTube as a 15-episode series. On Hulu, the 15 episodes will be repackaged into three, 45-minute long episodes.

“Lauren” is the second WIGS series to expand from YouTube to Hulu, following the launch of the Julia Stiles-starring “Blue” on Hulu last month. A third series, “Jan,” starring Caitlin Gerard, Stephen Moyer, and Virginia Madsen, is also expected to arrive on Hulu in the coming weeks.

It’s the handwork of a marketing and distribution deal WIGS signed earlier this year with Fox Broadcasting, which through its parent company 21st Century Fox counts as one of Hulu’s three owners. The deal covers promotion for WIGS programming on other platforms, including, notably, linear television. In fact, I was recently watching an episode of “Hell’s Kitchen” when a 30-second spot for the Anna Paquin- and Maggie Grace-starring “Susanna” ran during one of the ad breaks. Unsurprisingly, the ad promoted WIGS’ standalone website, WatchWIGS.com, rather than its YouTube channel.

Back to “Lauren,” here’s the first episode on Hulu:

 

Tags: , , , , , , , , , , , ,


Mobcrush

Mobile Game Streaming Platform Mobcrush Secures $11M in Series A...

 
AmazonInstant

Amazon Adds Video Downloads for iOS and Android

 
Defy Media

Defy Media Signs with WME

 
The Young Turks are now on AOL On

The Young Turks Turn To Crowd-Sourcing To Expand Coverage

 
Disney XD Logo Photo

Disney XD and Maker Studios Launch Talent and Content Incubator

 
Los Angeles Clippers Logo

Clippers Owner Says He Wants Streaming Instead of Cable Deal

 
appcoach

Chinese Mobile Ad Firm Sets Sights on a Fully-Funded Global Expansion

 
kanvask

AOL Digs In On Visual Messaging with Kanvas Labs

 
StarMaker American Idol

StarMaker and DanceOn Team for Talent Search

 
RickandMorty

Animator Justin Roiland Developing VR Content for SteamVR and...

 
Epix Logo

Netflix Loses Epix Movies to Hulu, Sarandos Reassures Customers

 
YouTube Gaming vs. Twitch

Can YouTube Gaming and Twitch Share the Playground?

 
Kaleidoscope VR Film Festival

Experiencing Virtual Reality at the Kaleidoscope VR Film Festival

 
FlareKids

Cox Communications Sets its Sights On Kids with Flare Kids App

 
OkaleyHelbig

Grace Helbig and Tyler Oakley Tapped to Host Streamy Awards

 
Peter Gabriel CueSongs

Peter Gabriel’s CueSongs Bringing Music to the Online...

 
Matthys

NBCU Vet Philip Matthys To Head Business Affairs For Hulu Originals

 
yanyi

5 Emerging Channels Featuring Female Creators

 
Galaxy Quest

Amazon Studios Going on ‘Galaxy Quest’

 
Here's how musicians should use facebook

Facebook Finally Takes On Freebooting With New Copyright Tools

 
FitnessLogo

FitnessMagazine.com’s SweatTV Enters the Streaming Workout...

 
Difficult People Hulu Billy Eichner Julie Klausner

Hulu Renews ‘Difficult People’ for 2nd Season

 
NGSNLigaMXLogSmash

Soccer Streaming Heats Up As NGSN Pacts With Liga MX

 
DiscoveryVRlogo

Discovery Jumps into Virtual Reality With Discovery VR App

 
rsz_camera-408258_1280

Taming the Online Video Wild West Takes Some Tech Savvy

 
AmazonBox

Amazon Video Follows Netflix to Land of the Rising Sun

 
supergravitypics

Supergravity Pictures Hires Development Duo

 
Muchdigitallogo

Much Digital Studios Launches its First Round of Brand Partnerships

 
Daniel Fisher Playbuzz

Playbuzz Opens Up Shop in The U.K. for its Snackable Content

 
Snapchat

Snapchat Adds Three Big Names to Discover, Eyes New Revenue

 
PBSDigital

Web Series Wednesday – PBS Digital Studios

 
Channel Frederator Network

Channel Frederator Expands its Animation Network with 90 New Channels

 
Hulu gets rid of the plus

Hulu Goes Programmatic with Oracle and LiveRail

 
Divimove

Divimove and Sony/ATV Partner For Digital Music Publishing

 
Star Wars Force Friday Unboxing Maker Studios

Disney Unboxes Maker Studios Talent for Star Wars Product Launch

 
angrybirdstoons

Layoffs at Rovio in The Wake of Restructuring

 
Mike Rothenberg River Accelerator

Virtual Reality – The Rewards, The Risks with Mike...

 
YouTube Gaming

YouTube Gaming Clicks on Start Button

 
comics

Machinima and Michael Bay Team Up for Video-Enhanced Graphic Novels

 
smoshmovie

Smosh: The Movie in Walmart, On its Way to Netflix