Here Are the Winners of the 2014 Subway Fresh Artists Filmmakers Program
As they have done for the past three years, My Damn Channel, Subway, the USC School of Cinematic Arts, and Content & Co. are using South by Southwest as a platform to showcase branded content created by young filmmakers on behalf of the national sandwich chain.
Dubbed the Subway Fresh Artists Filmmakers program, the initiative was developed in 2010 by LA-based branded content studio Content & Co. Since then, the studio has teamed with Subway to challenge student filmmakers to develop scripted content that fits the “Every Sandwich Tells a Story” theme. Finalists are given the chance to pitch their concept, and if picked, funds to actually create the show.
USC’s School of Cinematic Arts has been the college partner since the program’s inception. This year, the group also invited Syracuse University’s SI Newhouse School of Publications to participate in the program.
Three winners were selected for 2014 — two scripted shows from students at USC, and one non-fiction idea (the first ever) from the Newhouse School.
The USC winners are “Miss Mustard Glade” and “Fairy Tales,” while the Newhouse School winner is the documentary “Fresh Starts.”
The winners will be screened at a South by Southwest event hosted by My Damn Channel (March 10 beginning at 5pm at the Greatest Common Factory creative space). As it’s done in previous years, My Damn Channel will also syndicate the shows on its website, alongside past winners.
“Miss Mustard Glade” and “Fairy Tales” are already available online, while “Fresh Starts” will debut after SXSW.
My Damn Channel also plans to produce additional content tied to the program, including behind-the-scenes clips, filmmaker interviews, and coverage of its SXSW event.Tags: branded entertainment, Content & Co., My Damn Channel, SI Newhouse School, Subway, Subway Fresh Artists Filmmakers, Syracuse University, USC, USC School of Cinematic Artis