Awesomeness Music Is Ready for Showtime
With a multi-channel network, a television show, and feature-length films already in the books, AwesomenessTV is now ready to tackle music. The company has partnered with Universal Music, Loud Records founder Steve Rifkind, and hip-hop producer Russell Simmons to form Awesomeness Music. Interestingly, the label has been around for close to a year, but is now ready to get going with a few albums scheduled to roll out in the coming months.
According to the New York Post, the new label will focus on distributing tracks and albums created by YouTube talent that has already built a following online. It will also appear to be MCN-agnostic, signing talent regardless of whether they are represented by AwesomenessTV or another network within the space.
The label’s first release is an EP by teen singer/songwriter Niykee Heaton, which is scheduled for August. Heaton’s record will be followed by an album from the all-sister a cappella group Cimorelli. Per the Post, the label will look to sign two more artists by the end of August.
This is not the first partnership between AwesomenessTV, Universal, Rifkind, and Simmons. Earlier this year, the latter three along with Samsung were behind a new “platform” to surface up-and-coming musicians online. AwesomenessTV, meanwhile, partnered with Simmons and Rifkind last year to launch the All Def Digital network on YouTube.Tags: All Def Digital, Awesomeness Music, AwesomenessTV, music, Record Label, Russell Simmons, steve rifkind, Universal Music, YouTube Creators