DCNF: WSJ to Launch Signal, Video Magazine for Curated News Videos and Films

/ May 2, 2014


At its second-ever Newfront presentation, The Wall Street Journal said it plans to launch Signal, a new digital video magazine that will curate various types of news and documentary video content.

The overall goal for Signal is “to bring you now what everyone is going to be talking about later,” said Michael W. Miller, senior deputy managing editor at WSJ, who’s overseeing the platform. Signal will feature short video dispatches from the WSJ’s global news staff as well as exclusive excerpts from established and emerging filmmakers.

WSJ has also ordered a second season of its documentaries series “Startup of the Year.” Unveiled for the first time at last year’s Newfront, the first season followed 24 entrepreneurs as they competed for a chance to be named WSJ’s Startup of the Year. Along the way, they received guidance from business leaders and celebrities such as Sir Richard Branson, Tory Burch, and will.i.am.

It appears the format is changing for season two, which will focus on a group of women who are the helm of startup companies right now.

Other original programming showcased by WSJ included:

“The 10-Point”: A new series in which WSJ editor-in-chief Gerard Baker will interview newsmakers.

“The Short Answer”: An explanatory-journalism show hosted by Jason Bellini that WSJ says is one of its most successful to date.

While not a “show” per se, WSJ also took the time to highlight Storyful, a Dublin-based social video startup that specializes in finding, verifying, and distributing user-generated news clips to news companies and advertisers. Storyful was acquired by WSJ parent News Corp last December.

Overall, WSJ is producing 1,500 hours of original video content per year, and generated 480 million streams across platforms last year, according to Baker. That includes content distributed via partners like Roku, Amazon, Apple TV, and YouTube. (WSJ has 32 “strategic” video distribution partners, said Baker.)

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