Like a True Bachelor, WWE Two-Times Hulu + Yahoo! with Double Distro Deals

/ May 3, 2013

VIS_WWEHuluYahoo

The final hours of the 2013 Digital Newfronts are nearly upon us. We’ve seen exciting deals, like Blip’s investment in Ray William Johnson and partnership with Fremantle to take on the YouTube-renewal-reject The Pet Collective; we’ve seen inflated deals like Awesomeness’s acquisition by Dreamworks Animation.

But what of the two WWE deals that were glossed over by the media — the “exclusive” syndication and development deals with Yahoo (announced Monday) and Hulu (announced Tuesday).

Let’s look at the deals side by side.

Earlier this week at the Yahoo Newfront, Executive VP of WWE Stephanie McMahon announced that Yahoo would become the “exclusive” home for two new original WWE shows as well as a 30 minute live pre-show every Monday night before “Monday Night Raw.” 24 hours later Hulu also noted that it would be the exclusive distribution partner for “Monday Night Raw.”

Hold up.

So viewers theoretically will tune in to Yahoo for a live-streamed pre-show then, assuming this is all happening in real time, watch “Monday Night Raw” on their televisions and then later head to Hulu for some casual on-demand viewing of “Monday Night Raw”? Will they watch a taped archive of Yahoo!’s pre-show then head over to Hulu to watch the actual show?

What a lofty expectation for WWE’s middle-America, technology-stunted viewership!

Next, Yahoo noted it was also confirmed to receive “hundreds of hours” of archived WWE content, for which it would build a dedicated hub. Again, as part of its presentation, Hulu announced it too would be the “exclusive digital home” for WWE, housing its “top rated shows and archives.”

Hmmm…

And to round out the distribution deal, Yahoo is set to air live, pre-show streams for pay-per-view events. Well Hulu isn’t in the business of “live” so Yahoo has an edge there. Hulu won’t be receiving two original made-for-web shows from WWE, so another win for Team Yahoo, but either way, the real value is in WWE’s existing library of content.

And judging by the two announcements, that library of archived content is anything but exclusive.

Bravo to WWE for playing the field like a true two-timing bachelor. Kudos to the business for pulling two really solid deals while convincing both parties the deals were “exclusive.”

Afterall, don’t hate the player, hate the game.

Here’s a side by side scorecard of the deal:

Yahoo

Hulu

WWE Archives and Clips

WWE Archives

Two original shows

Pre-Show + Pre-Event Live Streams

“Monday Night Raw” episodes

 

 

 

Tags: , , , ,


facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

 
FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...