Yahoo and The Weinstein Company Extend Free Online Streaming of ‘One Chance’
Earlier this year, Yahoo announced a partnership with The Weinstein Company to make the studio’s latest film, “One Chance,” available online for free more than a week prior to its theatrical release. Claiming success from this “pilot” test, the two companies have elected to extend Yahoo’s window through November 9.
“Our fans love the movie and the unique opportunity to experience it online through Yahoo,” said Harvey Weinstein, co-chairman of The Weinstein Company, in a statement. “After watching the film on Yahoo myself, I see how Yahoo was able to build such an engaged audience for the film. We’re thrilled with the incredible job Yahoo did in marketing the movie.”
That said, The Weinstein Company’s decision to extend the film’s run on Yahoo Screen was likely also influenced by the fact that “One Chance” didn’t do too well at the US box office this weekend. The film, which opened domestically on October 10, made a little over $32,000 across 43 screens, according to Box Office Mojo.
Directed by David Frankel (“The Devil Wears Prada”), “One Chance” is an inspirational drama about a down-on-his-luck shop assistant and amateur opera singer who rises to fame after being chosen by Simon Cowell for “Britain’s Got Talent.” The film stars BAFTA winner James Corden (“The History Boys”), supported by an ensemble that includes Julie Walters (“Billy Elliot”), Mackenzie Crook (“Pirates of the Caribbean”), and Colm Meaney (“Get Him to the Greek”).
Terms of Yahoo’s deal with The Weinstein Company were not disclosed.
The Weinstein Company is making a habit of experimenting with new distribution models in the face of a slumping domestic box office. The company also released the action film “Snowpiercer” on VOD, and famously struck a pact with Netflix to release a sequel to “Crouching Tiger, Hidden Dragon” day-and-date with a planned IMAX release. That decision has not been received well by the domestic theater chains.Tags: digital distribution, One Chance, The Weinstein Company, Yahoo!