Youku Tudou Names New COO, Restructures Content and Business Units

/ Mar 5, 2015

YouKuTudou2

Chinese online video giant Youku Tudou has hired a new chief operating officer amid an organizational restructure.

Edward Su has been named COO and will oversee the sales team at the company. Most recently, Su was the CEO of China Group for Havas Worldwide, a global integrated marketing agency. He’s a long-time advertising executive, having previously worked with giants such as Grey, Saatchi & Saatchi, and Ogilvy.

Along with the new hire, Youku has also added two new business units called Heyi Studios and Innovative Marketing. Heyi Studios will focus on producing original TV dramas and web-native content, and will be led by Youku’s chief content officer Sunny Xiangyang Zhu, who’s been appointed as CEO of the unit. Youku Tudou’s CMO Yawei Dong will take charge of the Innovative Marketing business unit, which will focus on programmatic advertising, video-based e-commerce, big data, and other new and emerging marketing models.

This brings the total number of business units under Youku Tudou to six. Others include the Youku video platform, the Tudou video platform, Heyi Pictures, and Cloud Entertainment BU, which focuses on gaming and OTT.

Those are not the only structural changes taking place. Youku Tudou says it has also formed nine “content centers” based on different categories: TV drama, news, variety show, movies, games, animation, music, education, and entertainment information.

As for leadership of these centers: Frank Ming Wei, president of Youku, and his team will oversee TV series, news, and education; Weidong Yang, president of Tudou, and his team will run variety shows, entertainment information, animation, and music; Allen Huilong  Zhu, CEO of Heyi Pictures, will run the movie content center; and Leo Jian Yao, group CTO and president of Cloud Entertainment BU, will manage the game center.

“With today’s announcements, the framework of Youku Tudou’s multi-business unit and content center structure is in place,” said Victor Koo, chairman and CEO of Youku Tudou, in a statement. “We’re well poised to rapidly ramp up our content creation, accelerate our revenue growth and diversification, and fully capitalize on the opportunities that the converging online and offline worlds bring us.”

Tags: , , , ,


jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics