If You’re Watching VEVO Content, Chances Are You’re Using a Mobile Device

/ Feb 19, 2014

Miley_VEVO002

We’ve talked about the size and importance of music video content on the web a lot at VideoInk. Today, one of the biggest players in the online music landscape, VEVO, has released a report that details 2013 viewership numbers and patterns across its platforms. The major takeaway? Again: Music is big.

VEVO generated nearly 55 billion music video views worldwide in 2013, a 33% increase over 2012. The US was responsible for 12.3 billion of those views (+29% year-over-year), which demonstrates that music, and in this case VEVO, is being watched by people everywhere.

And not just everywhere, but on multiple platforms, too. VEVO reports that it collected nearly 17 billion streams across mobile and connected-TV devices in 2013, an increase of 176% year over year.

VEVO2013viewerdata

A lot of this is being driven by international markets, though the US wasn’t far behind with a 118% year-over-year increase in mobile and connected-TV views. In fact, in the US, mobile and connected-TVs already account for a majority of the views — 60% in December, according to VEVO.

Among the other relevant statistics: VEVO is pulling in 165 million views worldwide every day, which is up 40% versus the same period last year.

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