YouTube ‘Alternative’ Rumble Adds Vimeo Co-Founder to Advisory Board

/ Jan 23, 2014

Rumble2

Rumble, an online video platform and distribution company, wants to be a true alternative to those who are currently creating and monetizing content on YouTube. What better way to do that than by bringing in two online video veterans who know a thing or two about competing with YouTube?

Josh Abramson, the co-founder of Vimeo and CollegeHumor, and Kan Singh, the co-founder of Zippy Videos, a top-100 video platform before YouTube arrived on the scene, have joined Rumble’s advisory board. The two will help guide Rumble as the company looks to increase its profile among premium content creators on the web.

Unlike YouTube, which largely serves as a place to upload and host videos, Rumble positions itself as a platform where creators can place their content, as well as a distribution vehicle to get their stuff to the non-YouTube parts of the web. As Rumble CEO Chris Pavlovski, an online video veteran in his own right, explains to VideoInk, YouTube accounts for roughly one-third of all streams in the US. The means there’s two-thirds of the online video market that creators are not tapping into by only being on YouTube.

“It’s a large marketplace, just fragmented,” says Pavlovski. That’s where the distribution half of Rumble’s business comes into play. Pavlovski says Rumble has partnerships with video platform providers like Yahoo, MSN, Xbox, Bell Media, and publishers like the Toronto Sun, and is offering creators the chance to get their premium video content on those platforms.

As Pavlovski notes, aside from bringing more viewership to a piece of content, this also helps creators generate more revenue. “YouTube is a huge-volume video company that monetizes everything that it has,” says Pavlovski. “We’re focused on offering high-quality content, supported by premium distribution to platforms like Yahoo and MSN, which frankly will command higher CPMs than what most creators can find on YouTube.”

To make it even more crystal clear, Pavlovski says an individual can generate 1 million views on a piece of video on YouTube, and only make several hundred bucks on it, but if he or she uploads that video Rumble, it’s possible to make “thousands of thousands” of dollars. Again, he says, it goes back to the distribution that Rumble is able to provide. “We are looking to promote and get exposure everywhere on the web.”

Going back to Abramson and Singh, Pavlovi has known the two for a while, as all three have been in the online video space for over a decade. “With their help and their direction, we will push to become a YouTube alternative for video creators and the best social video news provider for all of our publishing partners,” he wrote in a blog post. “We feel strongly that we are ready to take it on.”

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  • Adam Cox

    I think any legit competition to YouTube is a good thing so I’m all for Rumble.

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