YouTube Analytics Firm Outrigger Media Raises $5.2M to Go Beyond YouTube

/ Jan 13, 2015


Outrigger Media wants to expand beyond the world’s biggest video site.

The New York-based YouTube analytics and marketing startup is announcing a $5.2 million financing round, which it will use to increase the number of video platforms it’s able to measure as well as enter new global markets in 2015.

The group of investors in the round include StarVest, Spring Mountain Capital, Fisher Capital Investments, former JWT Worldwide CEO Chris Jones, film financing guru Chip Seeling (via The Seeling Group), and former Lowe Worldwide CEO and EVP of Interpublic Group Steve Gatfield. Previously, the company had raised $1.3 million in venture financing as well as a Series A round for an unspecified amount, according to CrunchBase.

The Seeling Group’s participation in the round is also notable for the firm’s existing partnership with 20th Century Fox, which Outrigger CEO Mike Henry says is “deeply interested in the connection between native digital video distribution and the marketing of theatrical releases.”

It’s pretty easy to see how Outrigger could be helpful in those efforts. The company’s OpenSlate engine allows brands and media companies to assess the quality of content on hundreds of thousands of top and emerging YouTube channels. OpenSlate’s Vnetic and the just-launched OpenSlate Select tools then make it easier for advertisers to place their ads against relevant content and in front of the right audiences.

While primarily a YouTube-based business, Outrigger is also wants to provide metrics for other prominent and emerging video platforms. At the moment, the company is looking “closely” at Facebook, Twitter, and a few other video marketplaces, says Henry.

As for global expansion, Outrigger expects to make a few announcements in a couple of months.

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