YouTube CEO’s VidCon Keynote: What’s New on the ‘Tube?

/ Jun 26, 2014

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YouTube CEO Susan Wojcicki took the stage today at VidCon to deliver some key points on the digital video platform. Her keynote outlined new features creators should expect to see within the coming months. Here’s a list of some of the major takeaways from Wojcicki’s talk:

Forget blurry images. In a matter of weeks, users can expect 48 and even up to 60 frames per second for videos on the platform.

The Audio Library has always hosted a selection of free music for creators. Now, they can also get thousands of sound effects sans copyright, too.

Creator Credits will make for easy tagging when it comes to YouTube collaborations. The new feature will show up in the following months, making it simple for creators to acknowledge the other talented individuals who make their work possible. This will work towards making a sort of marketplace for collaborators.

Playlists will be easier for viewers to discover. This means that new features like dynamic playlists will automatically update based on their titles, such as the given example, “My Five Most Popular Videos,” which will change according to videos’ popularity.

Fans will contribute even more. An upcoming subtitle feature will allow multi-lingual fans to submit translations to creators’ videos in any language based on subtitles written by the creator, bringing content to viewers from new parts of the globe.

A new app brings creators updates anywhere they go. Named YouTube Creator Studio, the app (already released on Android and soon to launch on iOS) will let content creators manage their work on the platform while on the move.

Annotations will become so much more. Specifically, they will act more like “info cards,” which will boast both a sleeker look and even more interactive opportunities for fans. Think of the possibilities in terms of crowdfunding and merch sales.

Fan Funding lets enthused audience members contribute support whenever they want. The tool allows fans to send creators up to $500, 5% of which (plus 21 cents for processing) goes to YouTube. Creators such as Thug Notes, Soul Pancake, and The Young Turks will begin trying out this feature soon, both on laptops and on Android devices.

Finally, YouTube expects a significant brand presence at VidCon 2014, from Taco Bell to AT&T, in hopes that creators will use the opportunity to network and generate more funding. Perhaps more important, connections with fans are always a huge part of the event, with fireside chats and Q&A sessions making creators personally accessible to fans in a way that virtual interactions never quite permit.

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