YouTube Expands Paid Channels to Some Creators

/ Oct 23, 2013


YouTube is now giving some creators the ability to launch paid/subscription channels on the site, after having opened up the capability to a variety of other content providers in May.

Via a blog post, the company said that creators who have at least 10,000 existing subscribers, and are “eligible” and “in good standing,” can now launch paid channels, with subscriptions beginning as low as $0.99.

Here’s the full list of eligibility requirements for creators who might want to turn the paid channels option on:

Your account is in good standing.
You meet the general criteria for YouTube partnership.
You have verified your account by phone.
You have an approved AdSense account linked to your YouTube account.
You own a free channel with at least 10,000 active subscribers.
You are located in one of these countries: Australia, Brazil, Canada, France, Japan, Mexico (newest addition), South Korea, Spain, the UK, and US.

By “good standing,” YouTube means creators who have not violated the site’s community guidelines or any copyrights, and haven’t had a video blocked by YouTube’s ContentID tool.

The decision to expand paid channels to creators was first announced by YouTube during its presentation at VidCon in August, at which it also unveiled plans for a YouTube Space NY.

To date, the paid channels program — which YouTube says is still in its pilot phase — has not really done much for its participating content providers. Partners have been complaining both publicly and privately that the program has not generated enough revenue, with some citing the fact that users don’t have the ability to subscribe via mobile as being one of the program’s biggest kinks.

Well that’s changing today, as YouTube also said that users will now have the option to subscribe to paid channels via its mobile website, and plans to add support for additional devices in the future.

As with the existing paid channels, users will have access to a 14-day free trial before the subscription kicks in.

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