YouTube Extends Mainstream Ad Efforts Across the Pond

/ Sep 25, 2014

Zoella1

YouTube’s efforts to advertise its top creators and channels across mainstream outlets won’t be restricted to those in the US. The company plans to run similar ad campaigns for top talent in international markets, beginning, naturally, with the UK.

According to The Guardian, YouTube will soon launch multi-platform ad campaigns for Zoella, The Slow Mo Guys, and Vice News in the UK. The plans include ads on TV, print, bus and metro stations, and billboards, as well as online display ads across YouTube and partner publishers including Glamour, Wired, Sky Sports, and The Guardian.

Overall, the effort will be exactly like what YouTube has been doing states-side the past few months, with beauty gurus Michelle Phan and Bethany Pota, cooking star Rosanna Pansino, and music series “Epic Rap Battles of History,” among those being promoted.

Notably, Vice News, which was part of YouTube’s second round of ads in the US, will also be advertised in the UK. Joining the news brand are Zoella (real name: Zoe Sugg), a top beauty guru with more than 6 million subscribers and The Slow Mo Guys, slow-motion experts with nearly 4.4 million subscribers.

YouTube’s next round in the US will include ads for Freddie Wong’s hit series “Video Game High School,” which returns for a third and final season in October.

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